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Say Goodbye To Old Seller Central Forever!

With people being used to how the Seller Central navigation was for a while – a simple, neat, easy-to-understand interface with all your options available to view right as you open it, the new navigation might be a shocker. Now, instead of a clear view of all your options right away, you have to first click on the icon in the top left corner before you’ll see your menu items. 


Amazon has been testing out a new Seller Central interface for a while now, during that time Sellers had the option of keeping the old trusted navigation system. However that will soon no longer be the case – starting October 3, 2022, the new navigation will be the only one available for use. No reverting back and no option to stick with the navigation that we’ve all grown so accustomed to. Goodbye, old Seller Central, you were so good to us and we’re gonna miss you deeply!


But there’s some good news as well – it seems like enough people complained about this new interface for them to add a feature that will make it more convenient for your use! They added a bookmark bar to the new design, and you can manually add menu items that you wish to have quicker access to. 


Here are a few simple steps to bookmark your items and make your new Seller Central at least a little reminiscent of the good old days:

  1. Log into Seller Central
  2. Click the icon with three lines in the top left corner.
  3. Find the menu items that you want to have easier, faster access to.
  4. Find the bookmark icon next to those items and click it.

Voila! Now your core areas that you need convenient daily access to will be available for you in the menu bar at the top of the page. This, at least, might soften the blow of this huge change. At least that’s what we’re hoping for over here. 



Although the old Seller Central design served us well, now that it’s being discontinued and we no longer have a choice, we’re all gonna have to get used to the new navigation. Better start now and add those bookmarks to make your job easier(and to keep your sanity, save yourself a headache!). 

Final thoughts

Changes might be hard, but we hope that this information will make the transition easier for you. We’ll keep you updated on any changes or ways to make the new interface use more efficient. 

Let’s hope that any further changes will be only for the better!
Have any further questions regarding the new interface or how to up your Amazon game? Contact us today at

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad