Cyber Monday Lightning Deals Now Available on Amazon Seller Central

Amazon has begun to email Sellers about Black Friday and Cyber Monday deals. Cyber Monday is the busiest day of the year for Amazon. Traffic will be through the roof. The best way to take advantage of the holiday is to set up a deal. Amazon is now accepting Lightning Deal and 7-Day deal proposals for the holiday season. You can set up a time between September 2nd-December 8th to run your deal. For the best results, we recommend applying for the Cyber Monday week.

The deadline to sign up for Black Friday and Cyber Monday Deals is September 27th. Hurry and get your deals submitted before all the slots are taken!

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Check out the message Amazon is sending Sellers below for more information.

Submit Deals for Black Friday and Cyber Monday

Dear Seller,

The Holiday season is quickly approaching and you’re invited to participate by offering high quality Lightning Deals for Black Friday and Cyber Monday! You have until September 27th (PDT) to submit your Lightning Deals for Black Friday & Cyber Monday consideration. The submission window for Black Friday & Cyber Monday will close at 11:59pm on September 27th, with no exceptions.

Act fast and submit your Lightning Deals or 7 Day Deals for Black Friday Week or Cyber Monday Week for a chance to have your deal run on Black Friday or Cyber Monday. Recommendations change weekly and are not guaranteed to be available the following week.

 

Black Friday & Cyber Monday Deal Criteria

Lightning Deals: For the Black Friday and Cyber Monday event weeks, we are looking for Lightning Deals with:

  • Discounts of 20% or more (the discount is off of the lowest site price in the past 30 days, and the Deal Price must also be the lowest price as of 1/1/2019);
  • Enough quantity to last the duration of the Deal, which will run for a maximum of 6 hours;
  • Products that have a 3 star rating or higher; and
  • Images that match the style guide. Any deal images containing text will be cancelled without notification and cannot be reactivated.

7-day Deals: For the Black Friday and Cyber Monday event weeks, we are looking for 7-day Deals with:

  • Discount of 15% or more (the discount is off the lowest price in the past 30 days, and the Deal Price must match or beat lowest price in the past 60 days);
  • Enough quantity to last the duration of the 7-day Deal, which will run for a maximum of 7 days;
  • Products that have a 3 star rating or higher; and
  • Images that match the style guide. Any deal images containing text will be cancelled without notification and cannot be reactivated.

Fees

Lightning Deals: Sellers with Lightning Deals selected to run during Black Friday or Cyber Monday will be charged a $500 fee per Deal. Lightning Deals running during the Black Friday and Cyber Monday Weeks but not on the Black Friday or Cyber Monday event days will be charged a fee of $300 per Deal.

  • Black Friday or Cyber Monday Week (non-event day): $300 per deal
  • Black Friday or Cyber Monday event day: $500 per deal
You will see the fee for your Deal(s) in the Seller Central Deals Dashboard after your Deal has been scheduled. By submitting a Lightning Deal for Black Friday Week or Cyber Monday Week, you are agreeing to pay the fee range of $300-$500 if your Deal goes live. In order to delight our customers and offer the best products at the best times, Lightning Deals not initially selected for Black Friday or Cyber Monday may be rescheduled to Black Friday & Cyber Monday. The fee amount charged will be based on the day your Lightning Deal actually ran and not the day it was initially scheduled. If you’re not satisfied with the scheduled run date, you must cancel the Lightning Deal before it goes live to avoid being charged. Learn more about Deal fees.

7-day Deals: 7-Day Deals selected to run on Black Friday Week or Cyber Monday Week will run for the entire week and on the event day. Sellers with 7-day Deals selected to run will be charged $1000 per deal. 7-Day Deals that are not selected to run on Black Friday Week or Cyber Monday Week will be cancelled by mid-October and will not be charged a fee.

Submission Process

Follow these steps to take advantage of these unique shopping events:

  1. Select products: View eligible products on the Deals Dashboard. Learn how to make your products eligible for Deals if you don’t see any eligible products.
  2. Schedule deal: Select Black Friday week or Cyber Money Week.
  3. Configure deal: Select specific product variations to include in your deal and set your Deal price and quantities.
  4. Review & submit: Review the details of your deal and click “Submit Deal”.

If you are unable to select Black Friday Week or Cyber Monday Week during the Schedule deal step, your product is not eligible for submission. Learn how to create Deals.

After submitting a Deal, follow these best practices to help ensure Deals run successfully:

  • Pricing Edits: Please be aware that after submitting a Deal, any pricing changes to ASINs participating in the Deal may impact the Deal maximum pricing requirements.
  • Close Listings: Do not change the status of any ASIN participating in Lightning Deals to Closed within the Manage Inventory page. Doing so will cancel any Deal currently scheduled for that ASIN or may cause a technical error. Similarly, do not delete any ASINs from your inventory that are participating in upcoming Deals. Cancelled Deals cannot be reactivated.
  • Deal Images: Any images containing text or not following the style guide will be cancelled without notification. Review your listing to ensure it conforms with the Amazon Style Guide and Product image requirements.
  • Creating new child ASINs: For Deals that include variations, avoid creating or assigning new child ASINs to the variation family. Doing so causes the existing Deal to revalidate with the new child ASINs, which can cause the Deal to become suppressed or cancelled.
  • Deal Policies: Please ensure your Seller Account is compliant with our Deal Policies. If your Seller account is not compliant, all deal eligibility will be removed. Deals that are cancelled while running, will not be refunded.

Important notes: You can only submit your Black Friday & Cyber Monday Deals until 11:59pm on September 27th, 2019 (PDT). Submitting a Deal for Black Friday or Cyber Monday does not guarantee that your Deal will run on Black Friday or Cyber Monday. If your Lightning Deal was not selected for Black Friday & Cyber Monday, it will be scheduled during the week of Black Friday & Cyber Monday. Lightning Deals cannot run on the same ASIN within a 7 day period and may be cancelled without notification if they violate this policy. 7-Day Deals that are not selected to run on Black Friday Week or Cyber Monday Week will be cancelled by mid-October and will not be charged a fee.

Black Friday & Cyber Monday Review

Deals submitted for the Black Friday & Cyber Monday Weeks will be reviewed against all other Deals submitted.

  • Amazon will choose the Deals for Black Friday & Cyber Monday that provide the best value to the customers based on a combination of best discounted price and available quantity. The best price and quantity for your Deal may be different from what is suggested on the Deals dashboard.
  • You may submit the same Lightning Deal for both Black Friday and Cyber Monday consideration. However, the same Lightning Deal cannot run on both Black Friday and Cyber Monday. This means that if your Lightning Deal is selected for Black Friday then it will not be eligible to run on Cyber Monday. Similarly, Lightning Deals selected for Cyber Monday will not be eligible to run on Black Friday.
  • You’ll be notified by email if your Deal was selected for Black Friday or Cyber Monday by late September.
  • Deal schedules are subject to change. In order to delight our customers and offer the best products at the best times, Deals may be moved in and out of Black Friday and Cyber Monday.

For FBA Sellers: Inbound Inventory

FBA inventory for Black Friday & Cyber Monday Deals must be received at an Amazon Fulfillment Center by November 5th, 2019.

Sincerely,
Amazon Promotions Team

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