Book John Lane
About John Lane
John Lane is a Senior Director at My Amazon Guy, where he drives strategy for over 65 brands selling on Amazon.
With years of hands-on experience inside Seller Central and a sharp eye for what moves the needle, John knows exactly how to spot the cracks in a listing and fix them before they cost you more sales. He’s led a team of 80+ through catalog chaos, stalled growth, and PPC headaches to help brands scale with confidence.
From brand manager to senior leader, John’s been in the trenches and knows what it takes to grow a brand that doesn’t just survive but thrives. If you want practical answers and real results, he’s the guy to call.
“You are the man Steven. I have been worried sick about this because I know how easily Amazon likes to suppress if any changes are made especially with ownership/trademarks etc. This answer provides me with the initial guidance I need to at least have some peace of mind. Greatly appreciated!”
– Greg Dowless
“A big thanks Steven, can’t thank you enough! After 2 weeks of battle with Seller Support and then what you recommend Jeff and Seller Executive Relations team, they freaking removed the 1-star product review from the competitor.”
– Dimitri J., Amazon Seller
