Amazon SEO

With years of knowledge and experience  and over 3,000 customers served, Amazon SEO has become second nature to us. Our best-in-class 4-phase SEO plan can help your listing rank better and make it easier for shoppers to find your products on Amazon:

* SEO Phases 2, 3, and 4 are available for full service management only.

Amazon SEO optimization Improve Search Ranking
SEO Phase 1

Search term optimization

Get expert Search Term Optimization starting at $1,000. 
Supercharge your product listings with our Phase 1 Amazon SEO. We’ll optimize back-end search terms to drive more traffic and sales.

Each order will cover up to 10 ASINs. You’ll also get before and after drafts for your approval.

SEO Phase 2

Incremental indexing

Optimize your backend search terms for your Amazon listings. Phase 2 of our SEO service offering includes:

SEO Phase 3

Strike zone keywords

Optimize your back end search terms for your listings on Amazon. In our Phase 3 of our SEO service, we do the following tasks.

SEO Phase 4

Search query report

This is the Market Share Indexing phase where it increases market share for top ranking keywords determined by Amazon’s search query report, by inputting these exact match phrases into our SEO strategy. For mature listings already eligible for the phase 3 strikezone strategy.

* SEO phase 2, 3, and 4 is available for full service management only.

Win on Amazon, dominate Amazon SEO

Amazon’s complex SEO can be daunting, but it’s key to getting your products seen. With an effective Amazon SEO strategy, your listings will shine where customers are searching.

Keyword research for Amazon SEO optimization

Effective keyword tools

We use best-in-class tools to find top keywords, analyze competitors, and optimize your Amazon listings.

Increase clicks with Amazon SEO optimization

Optimized for more clicks

Optimize backend search fields to enhance product discoverability, including key attributes like subject matter and audience.

Index for more keywords with Amazon SEO optimization

Better visibility and rank

Phase 1 prioritizes getting your product indexed, laying the foundation for your product to appear in the top 300 search results.

Increase product visibility with Amazon SEO optimization

Strategic keyword usage

Boost indexing by repeating crucial keywords in your title and backend search terms, maximizing Amazon’s algorithm recognition.

Search term optimization

Get expert Search Term Optimization starting at $1,000.

Optimize your back-end search terms for your listings on Amazon with Phase 1 of our Amazon SEO services. The process looks like this:

Copy and pink keyword update

Optimize your backend search terms for your Amazon listings. Phase 2 of our SEO service offering includes:

Strike zone keywords

Optimize your back end search terms for your listings on Amazon. In our Phase 3 of our SEO service, we do the following tasks.

Search query report

Market Share Indexing Phase

Increases market share for top ranking keywords determined by Amazon’s search query report, by inputting these exact match phrases into our SEO strategy. For mature listings already eligible for the phase 3 strikezone strategy.

Is your listing not shown in search results?

We deal with SEO problems like this everyday, and with over five years Amazon experience, you can bet we know how to fix it.

Amazon SEO optimization Improve Search Ranking

Amazon SEO tutorials

Check out select video tutorials about important topics on Amazon SEO. If you want to learn more about the different aspects of selling on Amazon, check out our Youtube channel for over 2,000 videos all about the business of selling on Amazon.

SEO Phase 1

Optimizing SEO Search Terms and Keywords for Amazon Seller Central – Best Practices Tutorial

SEO Phase 2

SEO Keyword Amazon Update on Brand Dashboard 

SEO Phase 3

Advanced Search Term Strategy for Strike Zone Keywords SEO rank 20 to 50

SEO Phase 4

Amazon SEO Complete Guide – New Search Query SEO Phase 4 – Keyword Ranking Optimization

Ola Gambari - Owner of Fresher Products
"I meet with Steven once a week to help my business grow. Every call we learn something new, and take action. I've been meeting with My Amazon Guy for two years."
Zachary Sperling - Amazon Manager at Abington Lane
"Steven has been a phenomenal consultant from the outset of our engagement together! Steven is extremely professional, intelligent, and responsive. He has been a terrific sounding board and has guided my business in a timely manner through pain points that have arisen."

We do the heavy lifting so you can take it light and easy

With over 500 employees, we can lift a lot off of your business’s shoulders.

Amazon is not set and forget – there will always be competition, and Amazon’s policies are constantly changing. Our Amazon Seller Central specialists can take care of all the hard work so that you can enjoy all the results.

Start simple – Get a FREE listing audit where we check you listing on Amazon and give suggestions for improvements.

"We do what we do best, they take care of Amazon"

Mark Pettyjohn
Chief Seed Enthusiast, Chinook Seedery

Frequently Asked Questions

What is Amazon SEO and why is it important?

Amazon SEO is the process of optimizing your product listings to rank higher in Amazon’s search results. Better ranking means more visibility and traffic, which can translate to higher sales. Since Amazon’s search algorithm looks at keywords, backend terms, and content relevance, effective SEO helps your product get found by shoppers actively searching to buy.

 

What are the phases of your Amazon SEO service?

We follow a 4-phase SEO plan:

  • Phase 1: Search term optimization (backend keywords to improve indexing and visibility)

  • Phase 2: Copy and “pink” keyword update (refining titles, bullets to include new keywords, removing duplicates)

  • Phase 3: Strike zone keywords (targeting high-opportunity keywords to increase ranking and clicks)

  • Phase 4: Search query report usage (leveraging Amazon’s search data for precise keyword targeting on mature listings)
    Note: Phases 2, 3, and 4 are available as part of our full-service management.

How much does Phase 1 Search Term Optimization cost and what does it include?

Phase 1 starts at $1,000 and covers optimization for up to 10 ASINs. It includes thorough keyword and competitor research, selection of the best keywords, and optimization of backend search terms to boost organic rankings. You get draft updates before and after implementation for your review.

 

Can I purchase individual phases or do I have to buy full service?

Phase 1 is available standalone. Phases 2, 3, and 4 require full-service management as they involve deeper listing copy updates, strategic keyword placement, and advanced indexing techniques.

How does your team select keywords for Amazon SEO?

We use best-in-class keyword tools to analyze your category, assess competitor keyword use, and identify high-traffic and high-conversion keywords relevant to your product. Our research focuses on maximizing visibility and click-through rates.

 

What is the “pink” keyword update in Phase 2?

“Pink” keywords are those that already appear in the product title and bullet points. We remove these from the backend search term fields to avoid redundancy and free space for additional keywords, increasing overall indexing opportunities.

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