Prime Day Masterclass

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Amazon Webinar Library

Prime Day Masterclass

Recorded on Jun 4 2026
Runtime: 1:06:33

Prime Day is not just a massive discount clearance event. If you only look at it as a one-day flash sale, you are completely missing the point. Prime Day is your single best shot all year to build permanent ranking momentum that carries your brand for months.

Our Amazon agency pulls back the curtain on how to prepare listings, secures margins, and convert temporary traffic into long-term search dominance before your competitors steal your market share.

What you'll learn:

  • Why standard discounting strategies fail and how to structure offers that actually make money.
  • Practical ways to improve your clickthrough rate when millions of shoppers are flooding the platform.
  • The post-Prime Day framework for maintaining your organic search positions after the event ends.

Complete the registration form to access the full recording of this and other webinars for Amazon sellers.

Featured hosts:

  • Kevin Sanderson
  • Noah Wickham
  • Jake Zaratsian

About the hosts:

leadership photo noahwickham

Noah Wickham is the Vice President of Sales and Marketing at My Amazon Guy. He specializes in driving profitable growth for clients by accelerating eCommerce success through PPC, SEO, design, and catalog optimization.

Kevin Sanderson

Kevin Sanderson is the Marketing and Partnerships Manager at My Amazon Guy. He helps entrepreneurs grow their online businesses and succeed on Amazon, from product launches to scaling established brands.

Jake Zaratsian

Jake Zaratsian is the founder of Zaratsian Advertising Consultancy. After years at traditional Amazon agencies, he launched a lean ad consultancy with zero outsourcing. He cuts out corporate bloat to give brands direct, senior-level campaign execution.

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