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Where to Obtain Product Insurance for Amazon Sellers

00:05 How to sign up for Commercial Liability Insurance
03:25 Insured name must match the legal entity provided to Amazon
05:20 Input information from insurance document to Amazon

As of September 1, 2021, Amazon is requiring all professional planned sellers to obtain and maintain at least one million dollars (per occurrence) of commercial general umbrella excess liability insurance within thirty days after exceeding ten thousand dollars in gross proceeds and sales in one month on Amazon.

There are a variety of providers of professional liability insurance that satisfy the needs of Amazon’s new requirements. Ashlin Hadden Agency ( is a broker who specializes in e-commerce business that we at My Amazon Guy personally recommend. There are plenty of good providers out there (Bunker, Next, Hartford, etc.). Feel free to use whichever one you like so long as they meet the aforementioned, as well as, the following requirements set by Amazon:


The insurance provider you choose must have global claim handling capacity and have a financial rating S&P and/or AM Best of A- or better.

Your insurance provider must give Amazon at least 30 days’ notice of cancellation, modification, or nonrenewal.

The policy must name “ Services LLC and its affiliates and assignees” as additional insureds. Amazon also requires that their address (P.O. Box 81226, Seattle, WA 98108) be included as an additional insured.

The policy must cover all sales you do on Amazon.

Your insured name must match the “legal entity” name you provided to Amazon. Make sure capitalization, commas, and everything else matches your “legal entity” name. The name on your Amazon “legal entity” webpage must match verbatim on your certificate of insurance. If you need to change your “legal entity” name, you can do that fairly easily through Amazon.

The policy must be completed in its entirety and signed.

And lastly, the policy must be valid for at least 60 days from the date of submission.

It had to be an actual official certificate of insurance as provided by your insurance company (not a screenshot or receipt).

Enter the information from your document to the Amazon business insurance webpage. In the “Insurance Provider Name” box, type the name of your insurance provider (e.g., Ashlin Hadden Insurance). In the “Name Insured” box, type the exact match “legal entity” name as we discussed earlier. Copy and paste your policy number in the “Policy Number” box. Select the appropriate policy start and end dates. Double check to ensure all the information you entered is correct and then upload your certificate of liability insurance PDF, click submit, and wait for Amazon’s response.

If you need anything, reach out to My Amazon Guy. We’re here to help all of your selling needs!

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad