6 Affirmative Steps To Optimize An Amazon Listing & Increase Your Revenue

Amazon Expert

Hi I’m Steven, Founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

Amazon listing creation is only the beginning. The next step toward achieving better traffic and conversion is to optimize your listing.

Creating a listing and not doing anything else to improve it is like waiting for raindrops to fall on a humid summer day.

To be a successful Amazon seller, learn how to optimize your listings. If your listing has been existing for some time, you need to know how it’s doing, whether it’s converting, and what you can do to enhance it.

Watch this video for a very insightful overview of Amazon Listing Optimization.

Let us try to make the daunting task of listing optimization easier by breaking things down into six steps.

Step 1: Conduct Keyword Research

Keyword strategy is one of the important things to look at when assessing if your Amazon listing is converting. Are you targeting the right keywords to reach your desired customer base?

Conducting keyword research to identify the relevant keywords that customers are using to find products that are similar to yours.

Here at My Amazon Guy, we use Helium 10 tools (such as X-Ray and Cerebro) for keyword research.

Amazon Listing Keyword Research

When performing keyword research, make sure to choose competitors that are closely similar to your products (such as in terms of price, size, etc).

Amazon Listing Keyword Research 2

Step 2: Optimize the TBD of your Amazon Listing

TBD stands for title, bullet points, and description. Write a copy that will best describe the features of your product.

Insert high-ranking keywords in your copy.

If you are brand-registered, you may replace the product description with an A+ or Enhanced Brand Content. However, you still need to optimize the product description.

It will still contribute to the SEO performance of your listing. Remember that Amazon’s algorithm also considers the backend copy and will reward you with a higher ranking if your backend product description is fully optimized.

Amazon Listing TBD

Step 3: Add Main and Secondary Images

Product images are an essential contributor to the performance of an Amazon listing. You need high-quality images that accurately represent your product.

Amazon has some product image requirements that you need to meet in order to prevent yanks or suppressions.

In this video, My Amazon Guy’s founder and CEO Steven Pope shares a main image hack that you can follow to further improve your listing.

Our listing optimization service here at My Amazon Guy involves adding six images to the listing.

We also offer a Design Course in MAG School where anyone could learn all about designing creative assets for their Amazon listings.

In this course, you will learn about the technical details of creating the 4 types of listing images:

Main image – the first image that the customers see and should immediately show the customers what they are getting if they order.

Amazon Listing Main Image

Main or hero images are crucial in attracting potential buyers. Check out some image hacks that are critical for your listings.

The other types of listing images below are your options for secondary images.

Infographics – a visual depiction of the information associated with the product

You can use infographics to highlight specific details of your product, like materials, height, weight, and other notable features. Here’s a sample: