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My Amazon Guy vs Pirawna

Pick the agency that fits how you plan to grow.
My Amazon Guy vs Pirawna comes down to how much of your business you want one agency to own. My Amazon Guy runs ads, SEO, design, catalog repair, and off-Amazon growth for 400+ brands with $1.2B+ in managed revenue.

Pirawna is a U.S.-based Amazon agency built around conversion-first listings and aggressive competitor targeting. This comparison lines up both agencies on pricing, reviews, services, and proof so you can shortlist with real numbers.

Scale your brand with human experts.

Key Takeaways

Here is the short answer for busy brand owners.

MAG covers ads through DTC
Pirawna leads with competitor conquesting
Pirawna projects start at $5,000
Only MAG lists reimbursement recovery
MAG publishes its methods free

For a $1M to $10M brand that wants one accountable team, MAG is the stronger pick.

Which is better for a $1M Amazon brand, My Amazon Guy or Pirawna?

My Amazon Guy is the better choice for most $1M brands because one team covers ads, SEO, design, catalog repair, reimbursement recovery, and off-Amazon growth, with published prices on many services. Pirawna fits brands that want a U.S.-based team focused on conversion-first listings and competitor bidding, with a $5,000 minimum project on Clutch.

Agencies at a Glance

	My Amazon Guy	Pirawna
Founded	2018, Atlanta, GA	2016, per Clutch
Team size	400+	Conflicting. 60+ on its About page, but 20+, 30+, or 50+ on other profiles
Brands served	400+	Conflicting. 923+ on its homepage, 150+ on another page
Client exits claimed	Not a headline claim	42+
Managed revenue claim	$1.2B+ in total managed sales	Conflicting. $450M+ to $2B+, depending on the source
Growth model	Traffic and conversion built together	Conversion first, traffic second
Pricing	Many prices published, à la carte available	Custom quotes, $5,000+ minimum project
FBA reimbursement recovery	Yes, through My Refund Guy	Not listed
DTC and off-Amazon services	Yes	Not listed
Trustpilot (as of Sept 17, 2026)	4.4 stars, 489 reviews	3.0 stars, 2 reviews, profile unclaimed
Free education	3,000+ YouTube tutorials	Blog and social posts
Free audit	Yes	Yes

Industry Authority and Market Presence

An Amazon agency that can’t win search for its own brand will struggle to win it for yours. We compared the public footprint of both agencies with third-party tools and put a date on every number.

Domain Rating

Domain rating measures website authority based on backlink profiles. A high score shows that industry leaders trust and reference an agency’s content.

As of September 17, 2026, Ahrefs’ free Website Authority Checker shows My Amazon Guy at a domain rating of 68. Pirawna sits at 12, which puts MAG 56 points ahead.

Domain rating runs on a 0 to 100 scale, and each step up gets harder to earn. A 68 means a large base of trusted sites cite MAG, while a 12 means few sites link to Pirawna at all.

My Amazon Guy domain rating: 68
Pirawna domain rating: 12

MAG has a domain rating of 68 according to Ahrefs.

Pirawna has a domain rating of 12 according to Ahrefs.

Trustpilot Reviews

My Amazon Guy holds a 4.4-star TrustScore from 489 reviews on Trustpilot as of September 17, 2026. That volume gives a shortlisting seller hundreds of firsthand accounts to read, including the critical ones.

My Amazon Guy has a 4.4 star rating from 489 reviews on Trustpilot.

Pirawna has a 3 star rating from 2 reviews on Trustpilot.

Which agency has more market authority?

My Amazon Guy wins on authority by both public measures we checked. It leads Pirawna 68 to 12 on domain rating and 489 to 2 on Trustpilot reviews as of September 17, 2026.

Agency Philosophy and Strategic Alignment

How does My Amazon Guy teach clients its methods?

My Amazon Guy gives away its playbook through 3,000+ free YouTube tutorials, the My Amazon Guy podcast, in-depth guides, and free Amazon resources. Clients who understand tactics like Strike Zone SEO ask sharper questions, which makes them better partners.

Founder Steven Pope actively tests new theories and shares the results in real-time. Clients stay with us because of the value we provide, not because we hide our methods.

What does Pirawna's aggressive growth model mean for sellers?

Pirawna sells itself as an offense-first agency, and its site footer puts it plainly with “We play offense.” Its About page says the team puts conversion ahead of traffic and uses bold tactics to take share from rivals.

Exits sit at the center of Pirawna’s pitch, with 42+ client exits claimed on its homepage and agency page. That focus suits owners planning a sale, but brands planning to hold for a decade need an agency that builds assets they keep.

Pirawna shares insights on its blog and social channels, but we found nothing on its site close to MAG’s library of free videos and guides. When the playbook lives only inside the agency, the know-how leaves when the contract ends.

Should you hire a builder or an exit-focused agency?

My Amazon Guy builds brands into assets that hold their value, using services like trademark registration and outside traffic. Those pieces keep paying off whether you sell in two years or never.

Pirawna frames much of its work around exits, and its services page includes consulting on exit readiness. That works for owners with a sale date, though it can put short-term numbers ahead of long-term brand health.

If you plan to hold your business, our “builder” mentality creates the sustainable growth you need. We focus on profitability and longevity instead of just quick wins.

Which philosophy serves a brand you plan to keep?

My Amazon Guy is the better fit for any brand built to last. You get the methods, the guides, and the assets, and they stay with you if you ever leave.

Creative Design and Brand Storytelling

Amazon shoppers scan a listing in seconds, so your images and A+ Content do most of the selling. Amazon reports that Basic A+ pages raise sales as much as 8% and strong Premium A+ pages reach 20%. On a $1M brand, those ceilings equal $80,000 to $200,000 in extra yearly sales. That is why design sits at the center of MAG’s service instead of the edge.

What design services does My Amazon Guy include?

My Amazon Guy operates a “design factory” that offers a comprehensive suite of creative services. We provide clear pricing and transparent deliverables so you know exactly what you are buying.

Main Image CTR Hacks – We pioneered “CTR Hacks” to boost your Click-Through Rate using specific visual techniques. Our team validates these changes through rigorous A/B testing because the main image is your most valuable listing asset.
Premium A+ Content – We create specialized Premium A+ Content featuring interactive modules and video integration. Our pricing is transparent, such as $2,000 for a full package, and we prove our value with clear “before and after” examples.
Brand Story Modules – We emphasize the Brand Story module to help you cross-sell products and build brand loyalty. While generalist agencies often overlook this scrolling carousel, we make it a standard part of our design strategy.
PickFu A/B Testing – We integrate PickFu A/B testing into our design process to validate concepts against real user panels. This data-driven approach ensures that every design decision improves performance rather than just aesthetics.

Does Pirawna create A+ Content and Brand Stores?

Yes, Pirawna lists A+ Content, Brand Story, and Brand Store work inside its listing optimization service, along with A/B split testing. Design comes bundled into that listing package rather than sold as its own service.

The difference is depth you can see before you buy. Pirawna’s services page shows no design prices and no main image click-through method, while MAG prices creative openly and tests it with real shopper panels.

Which agency is stronger on Amazon design?

My Amazon Guy wins on design. It publishes its prices, tests creative with PickFu shopper panels, and runs a dedicated CTR Hack process, while Pirawna bundles design into listing work with no public pricing.

Search Engine Optimization (SEO) Capabilities

Why does Amazon SEO matter more than ads over time?

Ads stop selling the moment the budget stops, while organic rank keeps selling after you pause spend. Winning that rank takes indexing, keyword relevance, and a steady record of conversions.

My Amazon Guy’s 4-Phase SEO Methodology

My Amazon Guy uses a proprietary 4-Phase SEO Process to solve ranking challenges systematically. This approach treats organic growth as an engineering problem rather than a guessing game.

Phase 1, Search Term Optimization – MAG rewrites backend search terms for up to 10 ASINs per order, starting at $1,000.
Phase 2, Incremental Indexing – Titles and bullets pick up new keywords, and backend space opens up for more terms.
Phase 3, Strike Zone keywords – MAG targets terms that rank 20 to 50 and pushes them into the top 19.
Phase 4, search query market share. Amazon’s Search Query data shows where your brand can take more share on its top terms.

Phases 2 through 4 are included only with full-service management. You can see how the market share stage works on the SEO Phase 4 page.

Pirawna’s "Conversion-First" Approach

Pirawna tunes listings to convert first and chases traffic second, according to its process page. Its listing work covers keyword mapping, backend terms, and copy written for Amazon’s AI shopping assistant.

A listing converting at 20% on 100 visits sells 20 units, while one converting at 12% on 1,000 visits sells 120. Pirawna’s site shows no phased ranking roadmap or Strike Zone style method, so conversion gains sit on top of a small audience.

Which agency is better for organic Amazon rankings?

My Amazon Guy wins on organic rank. Its four published phases take a listing from indexing to search query market share, and Pirawna’s site shows no comparable ranking plan.

Pirawna’s conversion work is solid, and it now writes AEO copy for AI shopping tools. But conversion without a ranking plan limits how many shoppers ever see your listing.

Advertising Mastery (PPC and DSP)

Amazon ads now span Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, and the Demand Side Platform. Bidding on keywords alone no longer builds a profitable account.

How does My Amazon Guy manage Amazon PPC and DSP?

My Amazon Guy treats advertising as a holistic ecosystem rather than just aggressive bidding. We balance competitor targeting with strict profitability goals to ensure efficient growth.

Our team integrates PPC data directly with SEO strategies to identify high-value keywords. If a term converts well in ads, we immediately target it for organic ranking to maximize long-term ROI.

We run Google, Meta, and TikTok ads that send shoppers straight to your listings. Amazon pays brands an average 10% bonus on sales driven from outside its store, credited against referral fees.

On $50,000 of tagged outside sales, that bonus is worth about $5,000 in fee credits. It only counts when every external link carries an Amazon Attribution tag, which MAG sets up for you.

We integrate DSP into a broader traffic generation strategy rather than using it solely for retargeting. This builds top-of-funnel awareness that is later captured by your Sponsored Products campaigns.

What is competitor conquesting on Amazon, and does it raise ACoS?

Competitor conquesting means bidding on a rival brand’s name and products to pull its shoppers onto your listing. Pirawna builds its whole process around this, ending in a step it labels “Attack!” aimed at rival brand keywords.

Yes, it usually raises ACoS. Shoppers who type a rival’s name already want that brand, so fewer of them buy from you at the same cost per click.

Pirawna’s PPC service also lists defensive brand bidding and weekly profit reporting. Ask what share of spend goes to conquest terms and what ACoS ceiling they set before you approve it.

Which PPC approach protects your margins?

My Amazon Guy is the safer bet for margin-focused brands. Its ads feed SEO and outside traffic that earns Amazon’s referral bonus, while Pirawna leads with conquest spend on rival brand terms.

My Amazon Guy provides free PPC audits and strategy calls to diagnose issues before you sign a contract. This transparency demonstrates our confidence and lets you test our expertise risk-free.

Our in-depth guides and free Amazon resources teach the same PPC methods our ad managers use every day. You can check our work against what we teach before you hand over a budget.

Pirawna promises weekly reporting, but we found no free guides on its site that explain how it sets bids. With MAG, you can read the playbook before you hand over a single dollar.

Catalog Troubleshooting and Account Health

Suppressed listings, stranded inventory, hazmat reviews, and attribute errors stall more brands than weak ads do. This unglamorous work is where an agency proves its worth.

Which Amazon agency can fix suppressed listings?

My Amazon Guy can, and catalog repair is one of its core services with troubleshooting hours you can book by the hour. Its specialists work from written SOPs for suppression causes like pesticide flags and fair pricing errors.

My Amazon Guy has built a reputation as the “fixers” of the Amazon marketplace. We actively seek out the difficult technical problems that other agencies avoid.

Deep Technical Expertise – We list catalog troubleshooting and flat file management as core competencies. Our dedicated specialists use proven SOPs to fix suppressed listings caused by pesticide flags or fair pricing errors.
Reinstatement Services – We handle listing reinstatements and account suspensions as standard services. This capability acts as a massive insurance policy to keep your business online.
Brand Protection – Beyond simple fixes, we protect your business through Trademark Registration and Brand Name Changes. We understand that securing your intellectual property is the foundation of your success.

How does Pirawna handle account health and catalog issues?

Pirawna’s services page now lists daily account health checks, appeals, plan-of-action writing, and Brand Registry complaints. It also offers variation repair, duplicate ASIN cleanup, and hijacked listing recovery.

What it does not list is trademark filing, brand name changes, or UPC to GS1 barcode changes. If your fix depends on one of those, Pirawna has to send you to someone else.

Which agency is better for account health emergencies?

My Amazon Guy wins on account health emergencies. Both agencies handle routine cases, but only MAG lists trademark registration, brand name changes, and UPC to GS1 changes alongside its catalog repair.

When a listing has been down for weeks, you need the team with the widest set of fixes on one contract. That team is MAG.

Profit Protection and Reimbursement Recovery

Amazon loses, damages, and miscounts inventory, and it overcharges fees more often than most sellers track. Every unclaimed error is margin you already earned and never collected.

How much does Amazon owe sellers in FBA reimbursements?

My Amazon Guy includes a dedicated service called “My Refund Guy“. This service audits the seller’s account to identify lost inventory and overcharged fees.

The Impact on the Bottom Line
Recovery audits usually turn up claims worth 1% to 3% of annual FBA revenue that Amazon never paid on its own. A $1M seller could be owed $10,000 to $30,000 each year, and My Refund Guy goes after it.

Timing matters too, since many manual claims now close after a 60-day filing window. A seller who audits once a year can miss the deadline on most of what they find.

No Upfront Cost
My Refund Guy works on contingency, so it keeps a share of what it recovers current commission, the page says 25%. If nothing comes back, you pay nothing.

Does Pirawna offer FBA reimbursement recovery?

No, Pirawna’s services page lists no reimbursement or refund recovery service as of September 2026. Its profitability reports track fees per ASIN, but tracking a fee is not the same as filing to get it back.

The Opportunity Cost
A Pirawna client needs a second vendor to collect that 1% to 3%, or the money stays with Amazon. For a $1M brand, that gap can erase the profit from a well-run ad account.

Which agency recovers more profit?

My Amazon Guy wins on profit recovery, and the gap is wide. MAG collects the 1% to 3% Amazon owes, while Pirawna does not list the service at all.

Choosing Pirawna means budgeting for a separate recovery vendor or leaving that money with Amazon. Choosing MAG keeps growth and recovery on one contract.

DTC Services and External Growth

Does My Amazon Guy offer DTC and off-Amazon marketing?

MAG treats Amazon as a sales channel rather than your entire business. We offer specific services to build your Direct-to-Consumer (DTC) growth and establish brand independence.

Email Marketing and Klaviyo Management – Our team manages email marketing on platforms like Klaviyo to turn one-time buyers into repeat customers. We set up essential flows to increase Customer Lifetime Value and help you own your customer data.
SEO for Websites – We extend our SEO expertise beyond Amazon to your own Shopify or WooCommerce website. By building backlinks and driving organic traffic, we help you bypass Amazon’s referral fees.
External Traffic Generation – We run Google and Meta Ads to drive external traffic to your products. This approach builds your off-Amazon presence and qualifies you for the Brand Referral Bonus to reduce fees.

Is Pirawna limited to Amazon?

Yes, Pirawna works only on Amazon, though it supports brands across 12 Amazon marketplaces. Its services page lists no Shopify, email, or website SEO work.

Pirawna’s DSP work reaches shoppers across the web, but it sends them back to Amazon listings. That builds Amazon sales without building a customer list you own.

A brand with every sale on one platform has no backup if its account goes down. Owned channels like email and a Shopify store give you revenue Amazon can’t switch off.

Which agency is better for growth beyond Amazon?

My Amazon Guy wins on diversification. MAG builds email, Shopify, and outside ad channels through MAG Growth, while Pirawna’s services stop at the edge of Amazon.

Hiring Pirawna means hiring a second agency the day you want a real Shopify store or email list. Hiring MAG covers both from day one.

Team Structure and Scalability

How is the My Amazon Guy team structured?

My Amazon Guy employs over 400 people. This massive scale allows for deep specialization.

Specialists, Not Generalists
At MAG, a graphic designer does design. A PPC manager does PPC. A catalog specialist does catalog work. The sheer size of the team ensures that every task is handled by a subject matter expert.

24/7 Operations
The global nature of the team means that work happens around the clock. When the U.S. team is sleeping, international teams can be optimizing listings or fixing flat files. This increases speed of execution.

Is a US-based Amazon agency worth paying more for?
Only if the premium buys results you can measure, like faster fixes or deeper expertise. Location alone does not lower ACoS or restore a suppressed listing, while specialist depth and round-the-clock coverage often do.

Pirawna markets an all-U.S. team, and its About page says it has 60+ people and no offshore labor. Yet other profiles list 20+ on LinkedIn, 30+ on Clutch, and 50+ on AgencyCluster, so even its team size depends on where you look.

That spread matters when you are paying for a premium U.S. team. Ask Pirawna how many people will work on your account and what each one does.

The Generalist Trap
Pirawna says each manager carries a single-digit client load, which is a real strength. But a team of 20 to 60 people cannot staff PPC, SEO, design, and catalog specialists at the depth of a 550-person bench.

Cost and Scalability
Pirawna’s Clutch listing shows a $5,000 minimum project and $100 to $149 hourly rates. Those rates add up fast on labor-heavy work like flat files and keyword research.

Which team model scales better?

My Amazon Guy wins on depth and coverage. A 550+ person bench puts a specialist on each task and keeps work moving around the clock.

Pirawna charges U.S. rates for a much smaller team. You pay more per hour and get fewer specialists per account.

Pricing and Value Proposition

How does My Amazon Guy price its services?

My Amazon Guy sells full-service management by the month and single projects à la carte. Many prices sit right on the site, like SEO Phase 1 starting at $1,000.

Full Service – Comprehensive management for a monthly fee.
A la Carte – Sellers can buy specific services (e.g., just Design, just Coaching) without a long-term contract.
Transparent Pricing – Prices for many services are listed publicly (e.g., Premium A+ packages).

This transparency lowers the barrier to entry. Sellers can test the agency with a smaller project before committing to full management.

How much does Pirawna charge for Amazon management?

Pirawna does not post prices, so every engagement starts with a custom quote. Its Clutch profile lists a $5,000 minimum project and hourly rates of $100 to $149.

No public price list, so you see numbers only after a sales call
Serves brands from early growth through $10M+ in Amazon sales
$100 to $149 hourly rates on top of the project minimum

If that $5,000 floor turns into a monthly retainer, a $1M brand spends $60,000 a year, or 6% of revenue, before a single ad dollar. Ask Pirawna whether the minimum is per month or per project so you can run that math before the call ends.

The ROI Calculation
A MAG client gets account management, refund recovery, trademark filing, and outside traffic from one team. A Pirawna client gets Amazon ads, listings, and operations, then pays other vendors for the rest.

Which agency offers better value for a $1M seller?

My Amazon Guy is the better value for a $1M seller. You can start with one published-price project, while Pirawna asks for a $5,000 minimum before you see any work.

Pirawna’s fee also leaves out reimbursement recovery and DTC growth. You pay a premium and still need more vendors.

How do My Amazon Guy and Pirawna services compare side by side?

Service Area	My Amazon Guy	Pirawna
Philosophy	Education & Transparency	Offense first, conversion before traffic
Creative Design	Premium A+, Brand Story, PickFu testing, CTR Hacks, published prices	A+, Brand Story, and Brand Store inside listing work, no public prices
SEO Strategy	4 phases covering search terms, indexing, Strike Zone, and search query market share	Conversion-first copy, keyword mapping, backend terms, AEO copy
PPC Management	Sponsored Ads, DSP, and outside traffic that earns the Brand Referral Bonus	Sponsored Ads, Sponsored TV, DSP, heavy competitor conquesting
Catalog Support	Flat files, suppressions, hazmat, reinstatements	Variation fixes, duplicate ASINs, appeals, account health checks
Refund Recovery	Included through My Refund Guy (1% to 3% of FBA revenue is typical)	Not listed
Brand Protection	Trademark registration, brand name changes, hijacker removal	Brand Registry complaints and hijacked ASIN recovery, no trademark filing listed
Growth Beyond Amazon	Website SEO, email marketing, Google and Meta ads	12 Amazon marketplaces, no DTC services listed
Team Structure	Global team of 400+ specialists	U.S.-based team, 20+ to 60+ depending on the source
Pricing	Many published prices, à la carte available	Custom quotes, $5,000+ minimum project
Transparency	3,000+ free videos, in-depth guides, free Amazon resources	Blog content

Leadership Style and Professional Conduct

The cultural DNA of an agency is set by its leadership. The public activities of each agency’s CEO provide a window into the values that will govern the client relationship.

Who runs My Amazon Guy?

Steven Pope founded My Amazon Guy in 2018 and still teaches most of its playbook in public. He hosts the podcast, posts on LinkedIn, and reviews real seller accounts on camera.

3,000+ free YouTube tutorials
Live Q&As and free account reviews
Data-first lessons with real numbers

Who runs Pirawna?

Jed Rawson leads Pirawna, and its agency page and Get Started page both claim 42+ client exits over $10M. The homepage uses the same 42+ count but sets the bar at exits over $1M with a dated screenshot.

Messaging centers on client exits
Marketing copy leans on offense
Public teaching is limited to blog posts

Which founder gives you more to check before you sign?

Steven Pope does, because his methods are already public and free to test. Watch a few of his videos before your first call, then ask Pirawna to walk you through its playbook at the same level of detail.

Case Study in Conduct

The difference in professional maturity is evident in a documented interaction initiated by Jed Rawson. Instead of engaging in professional debate, he resorted to personal attacks when challenged on strategy.

In a text message to Steven Pope, Rawson bypassed business discussion to launch a personal attack regarding Pope’s family life. This behavior demonstrates a lack of professional composure when facing competition.

Steven's text conversation with Jed Rawson of Pirawna.

Published Numbers Compared

How does My Amazon Guy back up its managed revenue?

The $1.2 Billion Verified Claim – My Amazon Guy reports more than $1.2 billion in total managed Amazon sales across 400+ brands current figure. The number stays the same across our press, podcast, and site copy.
The Public Record – MAG announced the milestone in a September 2024 press release. Sellers can test the claim against the client results in our case studies.
The Founder’s Narrative – Steven Pope cites the figure on the podcast and pairs it with public details on headcount and client count. Sellers can line those numbers up side by side instead of trusting a single stat.
Operational Corroboration – With 550+ employees at the time of the release, MAG averaged about $2.18M in managed sales per team member. That ratio leaves room for hands-on catalog and PPC work on every account.
The “My Refund Guy” Source – My Refund Guy works from raw inventory and fee reports inside each client account. That gives MAG a direct view of real sales data instead of estimates.

Do Pirawna's public revenue figures add up?

No, Pirawna’s revenue figures change depending on where you read them. The gap between the lowest and highest public number is more than $1.5 billion.

The Numbers by Source
Pirawna’s LinkedIn page says it has driven $450M+ of Amazon sales, and the same page later cites more than half a billion. An AgencyCluster profile credits it with over $1B managed each year and $2B+ since launch.

LinkedIn says $450M+ driven since launch
LinkedIn also says half a billion
AgencyCluster says $1B+ yearly, $2B+ total
Homepage shows a billions-level managed revenue counter exact figure after the counter finishes loading

Why the Gap Matters
A lifetime total of $450M and a yearly total of $1B can’t describe the same work. Numbers that far apart usually mean an agency is counting client company revenue rather than the Amazon sales it actually manages.

How many clients does Pirawna actually serve?

Pirawna’s own site can’t settle on an answer. Its homepage claims 923+ brands, another page invites you to join 150+ brands, and its Results page and LinkedIn both say 100+.

The highest figure is more than nine times the lowest, a gap of over 800 clients on the same website. The same pattern shows up in its exit claims, its headcount, and its managed revenue.

Whose published numbers are easier to trust?

My Amazon Guy’s numbers are easier to verify. MAG uses one set of figures everywhere, while Pirawna’s client count, exits, headcount, and revenue all change depending on which page you read.

FAQs About My Amazon Guy vs Pirawna

Need more help? Contact us for other questions or concerns.

Which agency is better for a brand launch?

My Amazon Guy is better for a launch because trademark filing, Brand Registry, catalog setup, and early SEO all sit with one team. Pirawna offers account setup too, but it lists no trademark filing, and conquest ads burn cash on a listing with no reviews or rank.

Who should I call about a suppressed listing no one can fix?

Call My Amazon Guy, since catalog repair is a core service you can book by the hour through troubleshooting hours. MAG also handles the fixes Pirawna doesn't list, like brand name changes and UPC to GS1 swaps.

Can I learn to run my Amazon account myself after hiring an agency?

Yes, and MAG makes that easy with coaching calls, in-depth guides, and free Amazon resources that walk through each task. We found no comparable library on Pirawna's site, so you would need to document its processes yourself.

Is My Amazon Guy legit?

Yes, MAG has operated since 2018, manages 400+ brands, and holds 4.4 stars from 489 Trustpilot reviews as of September 17, 2026. Read the critical reviews too, and see our breakdown of what sellers say about MAG.

Is Pirawna a good Amazon agency?

Pirawna is a legitimate U.S. agency founded in 2016, per Clutch, with well-known consumer brands on its client list. It suits brands that want heavy conquest ads, but its Trustpilot profile is unclaimed with only two reviews, so get references before you sign.

What are the best Pirawna alternatives?

My Amazon Guy is the strongest full-service alternative, because it adds reimbursement recovery, trademark filing, and DTC growth to Amazon ads and SEO. You can also check our comparisons with other agencies, like MAG vs Canopy, before you decide.

How do I switch Amazon agencies without losing rankings?

Export your campaigns, search term reports, and listing copy first, then update user permissions in Seller Central. Keep your top campaigns live during the handoff, since pausing them can cost rank you spent months building.

How much does Pirawna charge compared to My Amazon Guy?

Pirawna quotes each client privately and lists a $5,000 minimum project on Clutch. MAG publishes many of its prices, so you can start with a single project like SEO Phase 1 from $1,000.

The Bottom Line on My Amazon Guy vs Pirawna

My Amazon Guy is the better agency for a $1M to $10M brand that wants one accountable team. It wins on authority, design, SEO, account health, profit recovery, DTC growth, team depth, value, and numbers that match from page to page.

Pirawna fits a narrow buyer who wants conquest-heavy ads and a U.S.-only team, and who can afford a $5,000 minimum. Everyone else gets more coverage, more proof, and more of their own money back with MAG’s 400+ brands and $1.2B+ in managed revenue behind them.