Amazon Adopts Facebook-like Social Posting on its Detail Pages

Steven Pope - Amazon Expert

https://advertising.amazon.com/lp/beta-posts

Amazon just rolled out “Amazon Profiles” which is basically Facebook-like or Twitter-like social posting on the Amazon detail pages.

Here’s how to get started with Amazon Profiles:

  1. Go to https://posts.amazon.com/profiles
  2. Upload a logo
  3. Begin posting

When you go to upload your logo here are the specs you’ll need:

  • File format JPG or PNG
  • Image is 640 x 640 pixels or larger
  • Color format must be RGB
  • File size is smaller than 100MB
  • Images are cropped to a 1:1 ratio

Example safe and unsafe logo areas:

A computer screen with a tablet and a mobile phone for marketing management.

Example with logo filled in:

A red circle with the word momstr on it, perfect for an Amazon seller central management service like My Amazon Guy.

End logo:

A wine glass with the word momstr on it. Perfect for any Amazon marketplace account management enthusiast or follower of My Amazon Guy.

After you get a logo, next you’ll want to make your first post

To do this, hit “create Post” which brings up a screen like this. And from here it’s like building a social post with one small twist, you need to add an ASIN to associate it to.

A screen shot of a mobile device displaying a food item from Amazon's marketplace.
These posts will ONLY show on mobile, at the bottom of a detail page. So who knows how much value this will add. But with all things beta on Amazon, it’s good test it out.
 
This rolled out on Amazon on 11/5/2019. If you didn’t get an invite simply click the profiles link to get started.
 
For more resources: https://advertising.amazon.com/lp/beta-posts

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Steven Pope, Founder

Hi I’m Steven, founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We growth hack ecommerce and marketplaces through PPC, SEO, design, and catalog management.

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