Amazon DSP
Stop losing customers to competitors—Amazon DSP puts your brand in front of high-intent shoppers, on and off Amazon.
Amazon DSP offers a robust advertising platform for brands to connect with precisely targeted audiences through display and video ads. It empowers businesses to retarget previous visitors, attract new customers, and establish dominance within their niche by utilizing Amazon’s extensive shopper insights.
Why Amazon DSP Is Important for Sellers
Precise Targeting: With Amazon’s rich shopper data, you can target customers based on their browsing and purchasing behavior for more effective campaigns.
Increased Brand Visibility: Expand your reach beyond Amazon’s website to third-party sites, apps, and even video ads, boosting your brand’s presence.
Efficient Ad Spend: Automate and optimize your ad spend in real-time, ensuring your budget is spent on the highest-converting audiences.
Advanced Insights: Access powerful reporting and analytics to refine your strategies, track performance, and scale successful campaigns.
Higher Conversion Rates: By targeting the right customers with tailored messages, Amazon DSP helps you convert views into actual sales.
Using Amazon DSP isn’t just about running ads. It’s about strategically placing your brand in front of the right eyes at the right time, maximizing your potential to grow sales and expand your presence on Amazon and beyond.
Watch These Amazon A/B Testing Videos
Key Points to learn:
- Amazon DSP now offers advanced targeting options based on customer behavior, allowing sellers to reach likely buyers through display ads.
- Testing different audience segments, such as new parents or product categories, is crucial for understanding what works and refining your strategy.
Key Points to learn:
Amazon DSP allows you to use display and video ads for both branding and remarketing, following customers across various websites outside Amazon.
Many features of Amazon DSP are now available through Seller Central, making it easier for sellers to manage ads without committing large budgets.
