How to Create Amazing Amazon Listings: Part 1 – Amazon Photo Best Practices

Amazon Expert

Hi I’m Steven, Founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

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Creating an Amazon Listing that generates sales and builds a brand takes a lot of work.

You have to have titles optimized, copy in place for title and descriptions, backend keywords added, clear photos, and much more.

Today, we’re going to talk about optimizing our photos to ensure that we catch the eyes of customers and convert as many clicks into sales as possible.
Amazon has a strict policy when it comes to photos. You can view their guidelines here.

In order to accommodate Amazon rules, MyAmazonGuy has created best practices that you can follow that also helps you optimize your photos.

MAIN/HERO Image has to be on a pure white background (255, 255, 255). Your photo may get rejected by Amazon if it doesn’t. It will also look much cleaner if you do it in Amazon’s uniform and desired manner.

A pair of stainless steel tweezers on a white background available for purchase on Amazon.

Example of a pure white background:

Example of an invalid HERO image with a non-pure white background. Amazon would reject this HERO image:


All photos should be in focus. Out-of-focus pictures tend to show a lack of professionalism to customers.
Example of an in-focus photo:


Example of a photo not in-focus. Amazon would reject this image:

bubbles blured

Dimensions matter. Customers will be using different devices to view your photos, so you want to use a larger (in terms of dimensions) photo to show up clearly despite their device. For this reason, you want to have each photo (MAIN/HERO and secondary) be at a resolution of 2000 x 2000 pixels. If you cannot do this, the bare minimum is 1000 x 1000. Photos can be easily shrunk down without much of a loss in quality, but being expanded destroys the quality of an image.

Example of a properly-sized photo:


Example of a photo with too small of dimensions. Notice how the quality is lost as it is expanded to fill the screen:


Amazon often changes its guidelines for photos. It recently came out with a rule against “People in the main image/product on model with the exception of adult apparel.” This means that you cannot have any people in a HERO shot.
Example of a proper HERO photo without someone:

A silver watch with blue dials on a white background available for sale through Amazon's Seller Central management.

Example of an invalid HERO photo with a model in the picture. Amazon would reject this HERO image:

A woman's hand, as seen in a Seller Central management setting, is pointing at an Apple Watch.

Another rule that was recently instituted was “Text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background.” This means that you cannot have any text or logos in your HERO shot. A photo like that would be rejected by Amazon.

Example of a proper HERO photo without text:

Example main image

Example of an invalid HERO photo with text. Amazon would reject this HERO image:

Rejected main image

Secondary photos boost the conversion rate significantly. You should have 3-5 secondary photos that complement your product. Here are some ideas for those secondary photos:

Help your customers see the item in action. If you are selling shampoo, have lifestyle photos of someone washing your hair with the shampoo. If you are selling a table, have lifestyle photos of a family playing games on the table.

Examples of lifestyle photos. Notice how these utilize a product and a human to have the customer visualize themselves with the product:

Child Family Lie Baby Play Happiness Fun Love

Additional angles of the product can help give the customers the feeling like they’re seeing it in person. For any product that is to be worn on the body, additional angles can help a customer decide if they like the look of the product.

Example of different-angled photos. Notice how the different angles can help the customer imagine what this product would look like up close:

The lg oled tv features a vibrant purple flower embellishment.
Angled product photo on Amazon

Include a group photo of your product line. This increases brand awareness.
Example of a good group photo. This type of photo can also assist in helping the product find other of your products that they may want to purchase:


Use infographics to explain key differences between your product and a competitor’s product.
Example of good infographics. These catch eyes and give helpful tips to the customer:

smart tv

This photo guide has all the specs and recommendations for images on Amazon.


  1. Photos should be 2000×2000
  2. Jpeg
  3. 7 photos per item
  4. Main photo on white cropped so item is 85% of image (Prevent white space at top and bottom of product, so that item looks bigger in search results)

7 Photo Shots you can take:

  1. Main image – on white.
  2. Back image – labels etc.
  3. Close up shot to show a feature
  4. Infographics -Photos with text and key features
  5. Lifestyle- Makes you feel you’re using the product, or how and where you would use the product
  6. Aspirational -Humanizing the product in use to show social gain (photos of humans)
  7. Video (Requires EBC / Brand Registry)

Some categories allow 3D images, this would make the top 7 but is limited in use.

Filler images, if above list not obtainable:

  • Side image
  • Group shot of multiple products in line

Amazon Says:

Image Standards
Every product on Amazon needs one or more product images. Choose images that are clear, straightforward, and easy to understand. They must accurately represent the product and be information-rich and attractively presented. Show only the product that is being offered for sale, with minimal or no propping. Text, logos, and inset images are not allowed. Whenever possible, provide several images, with each one showing different angles and details of the product. This is your opportunity to show your product to your customer, so quality matters.

We reserve the right to reject images that do not meet our image standards. It is your responsibility to ensure that you have all necessary rights to the images you submit.

Guide to Perfect Product Photos

MAIN Images
The background for a MAIN image must be pure white (pure white blends in with the Amazon search and item detail pages, which have RGB  values of 255,255,255).

A MAIN image must not be a graphic or illustration and must not contain accessories that are not being dispatched with the product, props that may confuse the customer, text that is not part of the product, or any logos, watermarks or inset images.

The product must fill 85% or more of the image.

Additional Images
MAIN images should be supplemented with additional images showing different sides of a product, the product in use, or details that are not visible in the MAIN image. For media products, this could include the back cover, sample pages, or screenshots. You can add up to eight (8) images.

A white background is recommended, but not required. Additional images may not include logos or watermarks, and all props or accessories must be presented in a way that will not cause customer confusion.

Image Size
Images should be 2000 pixels or more in either height or width as this will enable the zoom function on the website (zoom has been proven to enhance sales). Files measuring less than 500 pixels on the longest side will be rejected by our system. If you can’t provide 2000×2000 pixels, at least 1000×1000 is the recommended bare minimum.

Naming and formatting
Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats (JPEG files are preferred as they are smaller in size and can therefore be processed and uploaded more quickly).  

A suggested way to name an image file is to save the image on your web server using the product SKU as the file name followed by the view type or variant code–MAIN, PT01-PT08 (additional images), SWCH (usually a color swatch only used on products with more than one variation). Examples: 8845013515.MAIN.jpg, 8845013515.PT01.jpg, 8845013515.SWCH.jpg

Uploading your Image files
Once you have named the file and saved it to your web server, enter the URL of the image file in the appropriate cell of your product template.

Technical Requirements

Product images submitted to Amazon must meet the following technical specifications.

  • TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format
  • Image pixel dimensions of at least 1000 or larger in either height or width preferred
  • sRGB or CMYK color mode
  • File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)

Note: Spaces, dashes or additional characters in the filename will prevent your image from going online.

Amazon Site Standards for Product Images

For images named by product identifier without a variant code or named with the MAIN variant, and display as the main image on the product detail page, Amazon maintains the following site product image standards:

  • The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
  • The image must not contain gratuitous or confusing additional objects.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
  • All other products should fill 85% or more of the image frame.
  • The full product must be in frame.
  • Backgrounds must be pure white (RGB 255,255,255).
  • The image must not contain additional text, graphics, or inset images.
  • Pornographic and offensive materials are not allowed.

For additional other view images:

  • The image must be of, or pertain to, the product being sold.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Other products or objects are allowed to help demonstrate the use or scale of product.
  • The product and props should fill 85% or more of the image frame.
  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are not allowed.

For Template Uploading – “Please follow these guidelines to prevent errors when you upload image URLs:

  • JPEG (.jpg), or TIFF (.tiff) file formats are accepted. However, JPEG files are preferred as they are smaller in size and can be processed quickly.
  • Images should have 72 pixels-per-inch resolution, and minimum 500 pixels in length on the longest side.
  • Follow the naming convention when naming your image: Product SKU + View Indicator (.main) + File Extension (.jpg). For example, “15774.main.jpg.”
    Note: It is not mandatory to follow our naming convention; however, we recommend that you do.
  • Do not include any spaces or high ASCII characters in the image URL. Save the image to your web server, and provide the URL to the image in this field.
    Note: If you are unable to provide a valid image URL, you can upload your product images manually using the Manage Inventory feature on Seller Central. For more information, refer to the Help topic: “

Some great examples of Photos on Listings (This was built by Jungle Scout):

Product #1: Nest Thermostat

A collage featuring various Nest thermostats available on Amazon.