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(Customer Community) How to Use Instagram Photos for Amazon FBA Social Proof

❓Question from client who hired me for a coaching call: You advised me to offer a 10% discount (at least) to anyone who takes a picture with their gnome.

  1. Should I tell customers to post their pics on Amazon reviews?
  2. How can I send them the 10% off code?

Find the full answer in this video!

Have customers post on Instagram with a hashtag of your choosing.

Example social posts: https://amzn.to/3EgrGJl’

Example of Instagram using hashtag: https://www.instagram.com/explore/tag…

✅ Answer: Do not mention Amazon reviews. Even innocently mentioning Amazon reviews will be seen as violating the terms and conditions of incentivizing reviews. The discount can be given in a variety of forms including you messaging them after they make the post. You’ll be monitoring these posts so it’s important that you do that anyway.

You could also put an email address on there for them to send proof that they’ve made the Instagram post if you want to automate this a bit. The discount itself can be 10% off on your website or 10% off on Amazon it’s your choice.

❓Question: Really appreciate you getting back to me. Can I tell them to email a pic to customer service on my website? Then I could set up a gallery page on my website and upload the picture. Plus I get their email I want to make sure I am TOS compliant.

✅ Answer: The real value that was them posting at the Instagram and talking about your brand which creates exposure and awareness. So I would make them posted to Instagram and then you just verify it somehow

How to setup social posts

https://advertising.amazon.com/lp/beta-posts

Amazon rolled out “Amazon Profiles” which is basically Facebook-like or Twitter-like social posting on the Amazon detail pages.

Here’s how to get started with Amazon Profiles:

  1. Go to https://posts.amazon.com/profiles
  2. Upload a logo
  3. Begin posting

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad