General Chemical Case Study


Growth After One Year

Year to date, sales grew by 55% 


More Page Views

PPC efforts brought in a huge number of additional views to listings


Units Ordered



General Chemical Corporation Case Study


General Chemical Case Study with My Amazon Guy
Industry: Health & Household
Location: USA
General Chemical is a family owned business that has been supplying specialty chemicals to solve manufacturing problems around the world for over 40 years.

It began by supplying soldering fluxes to radiator plants and expanded their product line to include lubricants, cleaners, paint strippers, and more. Now, they are excited to begin a new era in worldwide supply capabilities for chemical solutions.

Most companies only offer a catalog of existing products that you have to research to try to fit your needs. General Chemical Corp is different. They survey your need, research and provide a solution for your specific manufacturing process. Their goal is to save you time, manpower, and most importantly money.

General Chemical takes pride in their ability to solve their customer’s chemical problems. Their technical knowledge and customer service are world class. Their sales team is well trained and knowledgeable in the industry that they serve, with the technical know how to help you pick the right product for your job. Customers choose General Chemical for their technical expertise, wide range of high-quality products, and first-rate customer service.

My Amazon Guy Services

  • Marketing
  • Lifestyle Images
  • Infographics
  • Advertisement
  • Platform Management
  • SEO Optimization
  • Brand Content
  • Troubleshooting

The Challenges

This client was a big challenge sine their products being mostly chemicals, which can easily cause suppressions if SEO is not done properly. We had to navigate this hurdle with great meticulousness to make sure their products remain available for purchase.

With the proper research on the best converting keywords for our SEO strategy, alongside studying what competitors were doing, we managed to optimize all product listings leading to an increase organic sales – even with PPC not yet utilized at this stage.

As we were progressing with our optimizations, we continued to see organic sales growing week after week. As a result of this, General Chemical was so pleased with our efforts that they decided to capitalize on the opportunity and add PPC to their existing contract. Coupled with high volume of organic sales, the results have been nothing short of amazing.

The Approach

  • Full audit of the account
  • Keep what it’s working
  • Remove what’s not working
  • Create a plan of action with the client to start with the best seller ASINs and go down the list.
  • Maintain a great relationship with the client.

The Impact

Here are the results after one year of managing the account before PPC and after PPC.

Before PPC in the first 3 months of the year a growth of 37%

General Chemical Yearly Growth with My Amazon Guy

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