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How long does it take for Amazon Listings to Refresh a Change?

How long does it take for Amazon Product Listings to Refresh a Change?

My Amazon agency updates hundreds of product detail pages a day. Often, clients will ask us for urgent changes for one reason or another. The timing of which may not immediately reflect.

Our general rule of thumb is that most, about 40%, changes appear within 30 minutes. About 30% of changes take a full 24 hours. And an additional 30% require a physical ticket to be filed to get the change to show. This is often due to retail contributions, or a detail page being locked down by Amazon. A ticket causes a manual review, and then the change goes through if you share manufacturer proof. So when you make changes the best practice is to update the back end of Seller Central, wait a day, check to see if it reflects. If it doesn’t file a ticket.

One additional tip, hold down CTRL+f5 to hard refresh a listing. This clears your cache and lets you see the  most recent update. Often images require a hard refresh before displaying on your screen. Other people who don’t have a cache will see the changes, but those that have a cache will see the old version until that cache is cleared.

Image result for ctrl + f5

Per the Amazon help file.

Edit a listing

In most cases, changes you make to product information appear on Amazon within 5 minutes. However, some updates can take up to 6 hours. Product descriptions longer than 500 characters are generally updated at 8:00 AM PST the following day. Images may take up to 24 hours to appear on a product detail page.

To edit details for an existing listing:

  1. On the Inventory menu, select Manage Inventory.
  2. Select the Active status filter above the product list.
  3. Find the listing you want to edit, and select Edit from the drop-down menu for that listing.
  4. Click the links at the top of the page to add, edit, or change the listing’s content. You can also type price and quantity updates in the text boxes in the Price and Quantity columns.
  5. Click Save and finish.

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.Β Β 

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When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.Β 

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The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.Β 

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For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

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So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!Β 

Maria Victoria Piedad