How to load A+ Videos to Amazon Seller Central

Amazon Expert

Hi I’m Steven, Founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

Brand Registry on Amazon Seller Central changes frequently. They recently moved the location of where you upload videos into Amazon.

How to load A+ Videos to Amazon Seller Central

  1. Log into Seller Central
  2. Go to Inventory/Upload & Manage Videos
  3. Upload the video
  4. Assign the ASIN
  5. Submit

You can also simply click this link to go to the video upload page in Seller Central:

How to load A content videos to Amazon Seller Central

After you click upload and manage videos it takes you to this screen.

Select A Video to load

Here you title the video, list the ASINs, load a thumbnail and submit.

Videos typically take 3-5 days to get approved to display.

Things to keep in mind with A+ Videos:

  • Can not reference promotions, deals, or marketing time frames (Don’t say “buy today”)
  • Can’t reference any URL outside of Amazon, can not mention your website, or retail stores
  • Must be a video of your product. Recommend a demo of the product.
  • Ideally 30-90 seconds long.
  • Recommend voice over, but optional.
  • Video file: We recommend uploading files in the highest available quality, up to 1080p. Currently acceptable file formats are .mov and .mp4.
  • Review the content policy at Amazon.