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How to load A+ Videos to Amazon Seller Central

Brand Registry on Amazon Seller Central changes frequently. They recently moved the location of where you upload videos into Amazon.

How to load A+ Videos to Amazon Seller Central

  1. Log into Seller Central
  2. Go to Inventory/Upload & Manage Videos
  3. Upload the video
  4. Assign the ASIN
  5. Submit

You can also simply click this link to go to the video upload page in Seller Central: https://sellercentral.amazon.com/creatorhub/video/upload

After you click upload and manage videos it takes you to this screen.

Here you title the video, list the ASINs, load a thumbnail and submit.

Videos typically take 3-5 days to get approved to display.

Things to keep in mind with A+ Videos:

  • Can not reference promotions, deals, or marketing time frames (Don’t say “buy today”)
  • Can’t reference any URL outside of Amazon, can not mention your website, or retail stores
  • Must be a video of your product. Recommend a demo of the product.
  • Ideally 30-90 seconds long.
  • Recommend voice over, but optional.
  • Video file: We recommend uploading files in the highest available quality, up to 1080p. Currently acceptable file formats are .mov and .mp4.
  • Review the content policy at Amazon.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad