Take The First Step To Success: Learn About Amazon FBA Product Eligibility

Amazon Expert

Hi I’m Steven, Founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

“Why should I familiarize myself with Amazon FBA product eligibility?” you ask. Basically, the first step when selling on Amazon is product research. It might be an obstacle to your success if the product you chose to sell is restricted, or worse, prohibited on the marketplace.

Our Amazon Agency have prepared this blog post to provide you with a solid understanding of what you can and cannot sell on the world’s largest marketplace. 

Amazon FBA Product Eligibility: Basic Requirements

To sell products on Amazon FBA (Fulfillment by Amazon), there are several basic product requirements that need to be met. These requirements ensure that the products are eligible for fulfillment and meet Amazon’s standards. Here are the key requirements:

Amazon FBA Product Eligibility Key Requirements
  1. Product Category: Ensure that your product falls within a category that is allowed for sale on Amazon. Certain categories such as restricted categories or hazardous materials require additional approvals.


  1. Product Condition: Products sold on Amazon should be new or in a condition that complies with Amazon’s guidelines. Used, refurbished, or collectible items have specific condition requirements.


  1. Packaging: Your products must be properly packaged and labeled according to Amazon’s guidelines. This includes using appropriate packaging materials, ensuring barcodes are scannable, and meeting any specific packaging requirements for certain categories.


  1. UPC/EAN/ISBN: Each product should have a unique product identifier such as a Universal Product Code (UPC), European Article Number (EAN), or International Standard Book Number (ISBN). These identifiers help Amazon track and categorize products accurately.


  1. Product Images: High-quality product images are crucial for attracting customers. Amazon requires clear and professional images that meet their image guidelines, including specific size and resolution requirements.


  1. Product Listing: Create a detailed and accurate product listing that includes essential information like product titles, bullet points, product descriptions, and relevant keywords. This helps customers find your product easily and understand its features.


  1. Product Compliance: Ensure that your products comply with all applicable laws and regulations. This includes safety standards, labeling requirements, and any specific regulations for certain product categories.


  1. Size and Weight: Standard-size items have 18″ x 14″ x 8 dimensions, while oversized items have different weight thresholds and fees. Amazon’s guidelines are subject to change, and specific categories like jewelry or media may have specific restrictions.


These are some of the basic product requirements for selling on Amazon FBA. It’s important to thoroughly review Amazon’s guidelines and policies to ensure compliance and maximize your chances of success on the platform.

Amazon FBA Product Eligibility: Restricted Categories

What Are Restricted Categories In Amazon

Restricted categories on Amazon refer to specific product categories that have additional requirements, restrictions, or approval processes for sellers. These categories often involve products that may have legal or safety concerns, require specialized knowledge or certifications, or have specific guidelines for selling. Some examples of restricted categories on Amazon include:

  1. Beauty: Certain beauty products, such as cosmetics or skincare items, may require specific approvals or certifications before they can be sold on Amazon.
  1. Health & Personal Care: This category includes products like dietary supplements, over-the-counter drugs, and personal care items, which may require additional compliance with regulations and guidelines.
  1. Toys & Games: Some toys and games may have specific safety requirements, including certifications like the ASTM F963 standard for toy safety.
  1. Jewelry: Selling jewelry on Amazon may have specific requirements, such as providing certification for precious metals or gemstones.
  1. Automotive: Certain automotive parts and accessories may require brand approval or compliance with specific regulations, such as emissions standards.
  1. Collectibles: Selling collectible items, such as coins, stamps, or sports memorabilia, may have specific guidelines or approval processes.

These are just a few examples of restricted categories on Amazon. It’s important to note that the requirements and restrictions may vary within each category, and it’s essential to review Amazon’s guidelines and policies for each specific category to ensure compliance and eligibility to sell in those categories.

You can re-categorize your product and shift to a more compliant category, if needed. To know how, here’s a video from Steven Pope, founder of My Amazon Guy a Full Service Amazon Agency, to guide you.

What Do I Do If My Listing Was Removed Due To A Restricted Product Violation

If your listing has been removed on Amazon due to a restricted product violation, there are several steps you can take to address the issue:


  1. Review the notification: Carefully read the notification provided by Amazon regarding the removal of your listing. It should provide specific details about the violation and the steps you need to take to resolve it.


  1. Understand the violation: Identify the specific reason for the violation and review Amazon’s guidelines and policies for the category in question. This will help you understand why your product was deemed restricted and what actions you need to take to rectify the situation.


  1. Take corrective actions: Based on the violation, take the necessary steps to correct the issue. This might include obtaining the required certifications, removing prohibited content, or addressing any other compliance-related concerns.


  1. Communicate with Amazon: Open a case with Amazon Seller Support and provide them with any relevant information or documentation that supports your case. Explain the steps you have taken to address the violation and request a reinstatement of your listing.


  1. Follow up and provide documentation: Be proactive in following up with Amazon regarding your case. If you have obtained the necessary certifications or made changes to comply with their guidelines, provide the documentation or evidence to support your reinstatement request.


  1. Seek professional help if needed: If you are unsure about how to proceed or need additional assistance, consider consulting with an expert or an Amazon consultant who can provide guidance and support in resolving the issue.


It’s important to address the violation promptly and thoroughly to ensure compliance with Amazon’s policies. Following these steps will help you in resolving the restricted product violation and reinstating your listing on Amazon.

Amazon FBA Product Eligibility: Brand Restrictions

When it comes to Amazon FBA product eligibility, brand restrictions can be a significant factor to consider. Here are some common questions that may arise regarding brand restrictions on Amazon FBA:


  1. Are there any specific brands that are restricted from being sold on Amazon FBA?

   – Yes, certain brands have restrictions on who can sell their products on Amazon. These restrictions can vary from brand to brand and may require sellers to meet specific criteria or obtain authorization.


  1. How can I find out if a brand is restricted on Amazon FBA?

   – You can check if a brand is restricted by searching for it in Amazon’s Brand Registry or by contacting Amazon Seller Support. Additionally, some brands may have their own authorized seller programs or brand protection measures.


  1. Can I sell products from a restricted brand on Amazon FBA if I have authorization from the brand owner?

   – If you have authorization from the brand owner, you may be able to sell their products on Amazon FBA. However, you may need to provide documentation or proof of authorization to Amazon for approval.


  1. What happens if I try to sell a restricted brand on Amazon FBA without authorization?

   – Selling a restricted brand without authorization can result in your listing being removed, your account being suspended, or even legal consequences. It’s important to adhere to Amazon’s policies and obtain proper authorization before selling branded products.


  1. Are there any restrictions on private label brands or products I manufacture myself?

   – Private label brands or products that you manufacture yourself generally do not have brand restrictions on Amazon FBA. However, you still need to ensure that your products meet Amazon’s guidelines and comply with any applicable regulations.

Amazon FBA Product Eligibility: Product Condition

What Product Conditions Are Allowed In Amazon FBA

In Amazon FBA, there are certain product conditions that are allowed. These conditions include:


  1. New: Products that are brand new and in their original packaging.
  2. Used – Like New: Products that are in excellent condition, with no signs of wear or damage. They should appear and function as if they were new.
  3. Used – Very Good: Products that have some minor cosmetic imperfections, but are still in good condition overall. They should function properly.
  4. Used – Good: Products that have noticeable signs of wear and tear, but are still in acceptable condition. They should be fully functional.
  5. Used – Acceptable: Products that have significant signs of wear and tear, but are still usable. They may have cosmetic issues or missing parts but should function adequately.

Common Product Condition Issues

Here are some frequently encountered product issues that might result in customer complaints. Whether you handle your own orders or utilize FBA, taking a proactive approach to identifying and resolving these problems will guarantee a favorable customer experience and prevent potential repercussions.

How Do I Prevent Product Condition Issues

To prevent product condition issues on Amazon, consider these:


  1. Accurate product descriptions: Provide clear and accurate descriptions of your products, including any potential defects or wear and tear. Transparency in your listings can help manage customer expectations and reduce the chances of condition-related issues.


  1. Quality control: Implement stringent quality control processes to ensure that the products you send to Amazon FBA are in the expected condition. This can include thorough inspections, testing, and packaging checks to avoid any damage during transportation.


  1. Proper packaging: Use appropriate packaging materials to protect your products during shipping and handling. This can include bubble wrap, padded envelopes, or sturdy boxes. Make sure your packaging is secure and provides sufficient cushioning to prevent damage.


  1. Storage conditions: Store your products in a suitable environment that minimizes the risk of damage. This includes controlling temperature, humidity, and exposure to elements that could impact the condition of your products.


  1. Regular inventory checks: Conduct regular inventory checks to ensure that your products are still in the expected condition. This can help identify and address any issues promptly, such as damaged or expired items.


  1. Customer feedback and returns: Pay attention to customer feedback and address any concerns promptly. If a customer reports an issue with the condition of a product, take it seriously and work towards resolving the problem. Offer returns or replacements when necessary to maintain customer satisfaction.


  1. Communication with Amazon: If you encounter condition-related issues, communicate with Amazon Seller Support to address the problem. Provide any necessary documentation or evidence to support your case and work towards a resolution.

Amazon FBA Product Eligibility: Hazardous Materials

What Is HazMat According To Amazon

According to Amazon, hazmat refers to hazardous materials that have the potential to cause harm to people, property, or the environment. Amazon has specific guidelines and restrictions in place for the sale and handling of hazmat products on their platform.


Amazon’s definition of hazmat includes substances such as:


  1. Flammable materials: These are substances that can catch fire easily, such as flammable liquids, gases, or solids.


  1. Aerosols: Products packaged under pressure and containing propellants are considered hazmat by Amazon. Examples include spray paints, air fresheners, or certain household cleaners.


  1. Corrosives: Substances that can cause damage to living tissues or other materials through chemical action fall under the hazmat category. This includes acids, bases, and certain cleaning chemicals.


  1. Batteries: Certain types of batteries, such as lithium batteries, are considered hazmat due to their potential for fire hazards or other safety risks.


  1. Other hazardous materials: Amazon’s hazmat definition may also include items such as certain chemicals, pesticides, or other substances that pose health or safety risks.

Here are a couple of HazMat videos from My Amazon Guy that you can watch to learn more.

Amazon FBA Product Eligibility: Packaging and Labeling Requirements

When it comes to packaging and labeling requirements for Amazon FBA products, there are specific guidelines that sellers must follow. These requirements help ensure that products are properly identified, protected, and compliant with Amazon’s standards. Here are some key points to consider:


  1. Loose Products:

– Loose products should be securely packaged to prevent damage during transit. Consider using appropriate cushioning materials to protect the product.


  1. Sold as Set:

– If your product is sold as a set or bundle, ensure that all items are properly packaged together and clearly labeled as a set.


  1. Boxed Units:

– Boxed units should be properly sealed and labeled for easy identification. The packaging should be sturdy enough to protect the product during transit.


  1. Poly-bagged Units:

– Poly-bagged units should be sealed properly to prevent any leakage or damage. If the poly bag’s opening is larger than 5 inches by 5 inches, a suffocation warning label may be required.


  1. Bubble Wrap:

– Bubble wrap can be used as a protective layer for fragile items. Ensure that the bubble wrap is securely wrapped around the product and does not obstruct any important labeling or information.


  1. Over-boxing:

– Over-boxing refers to placing a product in an additional box for added protection. This can be done if the product’s original packaging is not sufficient to ensure safe transit.


  1. Hanger Removal:

– If your product has hangers, it may be necessary to remove them before packaging. This can help reduce the size and weight of the package and prevent potential damage during transit.


  1. Tape:

– Use appropriate packaging tape to secure the package and ensure it remains intact during shipping. Strong adhesive tape is recommended.


  1. Mattress Packaging Guidelines:

– Mattresses have specific packaging guidelines to protect them during transit. These guidelines may include vacuum-sealing, compression, and using appropriate materials to prevent damage.


  1. Case-packed Products:

– Case-packed products are products that are already packaged in larger cases for shipment. Ensure that the individual units within the case are properly labeled and meet Amazon’s packaging requirements.


  1. Expiration Dates:

– If your product has an expiration date, it should be clearly labeled and easily visible. This is particularly important for products such as food, supplements, or cosmetics.


  1. Marketing Materials:

– Additional marketing materials, such as inserts or promotional flyers, should not be included inside the package. Amazon’s guidelines prohibit including any materials that divert customers away from the Amazon platform.


  1. Safety:

– Ensure that your product packaging meets safety standards and complies with any relevant regulations. This includes using child-resistant packaging where necessary and providing appropriate warning labels if applicable.

For Packaging done right for FBA, watch this informative video from Steven.

Amazon FBA Product Eligibility: Certifications and Documentation

If you sell things on Amazon, you must follow all applicable laws, regulations, standards, and policies concerning those products and product listings.