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Conquer the Marketplace: Proven Strategies for Managing Multiple Amazon Seller Accounts


While Amazon’s policies regarding seller accounts can be complex, managing multiple accounts doesn’t require resorting to outdated methods like using VPNs or relying solely on Amazon Seller Support.

This comprehensive guide provides you with the most up-to-date and accurate strategies to streamline the process and effectively manage multiple Amazon seller accounts.

Debunking Myths and Embracing Simplicity

Despite outdated claims circulating online, you no longer need to employ VPNs or rely solely on Amazon Seller Support to manage multiple accounts.

Amazon has simplified the process, allowing you to seamlessly handle multiple accounts without resorting to these outdated methods.

Multiply your Amazon profits without multiplying your headaches.


Discover the secrets to managing multiple seller accounts like a master.

Multiple Amazon Seller Accounts: How Many Amazon Accounts Can I

Manage Multiple Amazon Seller Accounts: Running Multiple Accounts

Familiarize yourself with Amazon’s policies regarding multiple seller accounts. Ensure you meet all eligibility criteria and adhere to their guidelines to avoid account suspension or termination.

Leveraging a Holding Company for Amazon Business Expansion

For Amazon sellers seeking to expand their reach and establish a robust brand presence, employing a holding company as a centralized management structure offers significant advantages. A holding company, also known as a parent company, serves as an umbrella entity that oversees and holds ownership interests in multiple subsidiary companies. In the context of Amazon, a holding company can effectively manage and operate multiple Amazon brands or accounts, each acting as a distinct subsidiary.

Benefits of a Holding Company Structure:

  1. Streamlined Operations: A holding company facilitates centralized management of various Amazon brands or accounts, enabling streamlined operations, consistent branding, and efficient resource allocation.
  2. Financial Transparency: By maintaining separate financial records for each subsidiary, a holding company enhances transparency and accountability, allowing for better financial decision-making and risk mitigation.
  3. Liability Protection: In case of legal disputes or financial liabilities, a holding company structure protects the parent company’s assets from being directly affected by subsidiary issues.
  4. Tax Advantages: Depending on the jurisdiction, a holding company structure may offer tax benefits, such as deferred tax payments and reduced overall tax liabilities.
  5. Simplified Expansion: With a holding company in place, expanding into new Amazon brands or markets becomes more manageable, as the parent company can easily create new subsidiaries.

Key Considerations for Implementation:

  1. Legal Structure: Consult with legal and tax professionals to determine the most suitable legal structure for the holding company and its subsidiaries, ensuring compliance with local regulations.
  2. Financial Management: Establish robust financial management practices, including separate bank accounts and bookkeeping systems for each subsidiary, to maintain transparency and facilitate accurate financial reporting.
  3. Brand Differentiation: Clearly define the brand identity and target audience for each subsidiary to avoid brand confusion and ensure effective market segmentation.
  4. Operational Efficiency: Implement standardized operational procedures and communication channels across subsidiaries to streamline processes and enhance collaboration.
  5. Performance Monitoring: Regularly monitor the performance of each subsidiary using key performance indicators (KPIs) to identify areas for improvement and optimize overall business growth.

By employing a holding company structure, Amazon sellers can effectively manage and operate multiple brands or accounts, fostering a cohesive and scalable business while reaping the benefits of streamlined operations, financial transparency, liability protection, and potential tax advantages. With careful planning and strategic execution, a holding company can serve as a powerful tool for Amazon sellers seeking to expand their presence and achieve long-term success in the competitive marketplace.

Watch this video on the right for a legal tutorial on how to operate more than one account on Amazon Seller Central 

Key takeaways from the video:

Bank Accounts and Credit Cards

  • Each Amazon account should have its own unique credit card and bank account.
  • You can have the same bank name or consecutive bank account numbers, as long as each Amazon account has its dedicated bank/credit card details.
  • The holding company is never given to Amazon.

Tax Registration

  • You cannot have the same LLC or the same tax infrastructure for each Amazon account.
  • Each account should have its tax registration.

Selling Products

  • You cannot sell the same ASIN (Amazon Standard Identification Number) across multiple accounts.
  • You can (but not recommended) sell the same brand across multiple accounts.
  • You can sell in the same category across your accounts.

Considerations for Moving ASINs

  • Typically, if you acquire another brand that has only one ASIN, you can move that ASIN into your current Seller Central account. This can be beneficial if you have other rollup brands in the same category.
  • Account management will be easier, especially for a few numbers of SKUs.
  • However, one thing to consider is the account history.
    • If it is 2-4 years old, it might have some ad campaigns with hundreds of transactions.
    • A new campaign might not match the conversion or the cost levels of the original campaign for 4-8 weeks (6 weeks on average).
  • The same principle applies if you have two accounts and you take one ASIN from account 1 to account 2.
    • If you replicate all the campaign structures, and logistics were completed seamlessly and with no delays.
    • The New campaign structure will take 6 weeks to catch up to the original account.

Restructuring and Tax Filings

  • If you do not have a holding company yet, you can purchase a second account, but immediately start the restructuring and get the holding company done to simplify the year-end tax filings.
  • Without the holding company, you will need to file individually for each LLC or Amazon account.
  • Lawyers or CPAs can generally assist with legal entity filings.

Additional Considerations

  • The aggregator model is suffering right now due to a high debt to equity ratio and the hiring of the wrong people.
  • Amazon is okay with multiple accounts as long as you follow the rules, such as not selling the same ASIN across multiple accounts and not switching the bank account right before a deposit.
  • If you get a security flag when transferring an account, Amazon will just revert it back and then you can switch it again.
  • If you’re not buying another account but are just launching a new one, it’s best to have an insider at Amazon sales team give you a strategic invite for that second account.
  • It’s okay to run multiple accounts just follow the rules, be cognizant of the challenges that can come up, and operate everything just like you would with a single account.

Manage Multiple Amazon Seller Accounts: Diversify Product Offerings

Avoid selling identical products across multiple accounts. Differentiate your inventory to cater to specific customer segments and minimize direct competition between your accounts.

Selling identical products across multiple Amazon seller accounts is a practice that can lead to account suspension or termination due to Amazon’s policy against creating duplicate listings. Additionally, competing with yourself for sales can be detrimental to your overall profitability. To avoid these issues and maximize the success of your multiple seller accounts, it is crucial to differentiate your inventory and cater to specific customer segments.

Here are some strategies to differentiate your inventory across multiple Amazon seller accounts:

  1. Product Selection: Choose products that align with the unique brand identity and target audience of each seller account. Avoid overlapping product offerings to prevent direct competition between your accounts.
  2. Pricing Strategies: Implement different pricing strategies for each account, considering factors such as target market, product value, and competitor pricing. This can help you capture a wider range of customers and avoid price wars with yourself.
  3. Product Variations: Offer variations of the same product, such as different colors, sizes, or styles, under different seller accounts. This allows you to cater to a broader range of customer preferences without creating duplicate listings.
  4. Bundled Products: Create unique product bundles that combine complementary items from different seller accounts. This can increase average order value and attract customers seeking convenience and value.
  5. Exclusive Products: Secure exclusive products or brands for each seller account to differentiate your offerings and attract a loyal customer base.
  6. Specialized Customer Service: Provide specialized customer service tailored to the specific needs and preferences of each target audience. This can enhance customer satisfaction and brand loyalty.

By implementing these strategies to differentiate your inventory and cater to specific customer segments, you can avoid direct competition between your Amazon seller accounts, maximize your sales potential, and achieve greater overall success on the platform.

Manage Multiple Amazon Seller Accounts: Email Addresses and User Permissions

Running multiple Amazon seller accounts requires careful management of email addresses and user permissions.

Email Addresses

  • Each seller account should have its own unique email address. This ensures that communications for each account are separate and easy to track.
  • Use a professional email address for your Amazon seller account. Avoid using personal email addresses or addresses associated with other businesses.

User Permissions

  • Only sellers with a Professional selling plan can set and edit user permissions.
  • User permissions allow you to grant access to your Seller Central account to others, such as employees, co-owners, or contractors.
  • You can control the level of access each user has by granting them permissions to specific tools and features.
  • Do not share your account credentials with anyone.

When to Invite Secondary Users to the SC Account

A primary user needs to invite secondary users to the SC account when they want to grant others access to manage or view specific aspects of their Amazon seller account. This is particularly useful for businesses that have multiple employees, partners, or service providers who need to access different parts of the account.

Here are some common scenarios that require inviting secondary users:

  1. Delegating tasks or responsibilities: When a primary user needs to delegate tasks or responsibilities to others, such as employees, business partners, or contractors, they can grant them access to specific tools and features in the SC account.
  2. Managing inventory and fulfilling orders: If a business has multiple locations or warehouses, they can invite secondary users from each location to manage inventory and fulfill orders. This enables efficient management of operations across different locations.
  3. Partnering with service providers: For businesses working with service providers, such as My Amazon Guy for SEO, ad campaigns, listing optimization, and design, inviting secondary users from these providers can streamline collaboration and task management.
  4. Limiting access to specific data: When certain roles, such as customer service representatives, require access to specific data and features but not the entire account, granting them limited user permissions ensures they only have access to the information they need to perform their duties.
  5. Backup access: Inviting secondary users can provide backup access in case the primary user is unavailable or unable to access the account. This ensures that critical tasks can continue without disruptions.

Find out more about setting user permissions in Amazon Seller Central by reading our blog post, Efficiently Set Up Amazon Seller Central User Permissions With This Complete Guide.


  • By granting user permissions, you allow others to perform tasks such as managing inventory or handling shipping confirmations.
  • Account credentials are unique. Do not share confidential information with anyone.

Here’s a related video you can watch to learn more:

Key takeaways from the video:

Email Management Efficiency:

  • Agencies dealing with multiple Amazon accounts can streamline operations by using a single email for up to a hundred accounts.
  • Avoids the messiness of managing dedicated emails for each independent account.

Avoiding Policy Violations:

  • Setting up a new Seller Central account for each client is a common mistake.
  • Recommends sending email invites from a current account to add new users, avoiding policy violations.
  • Stresses the risk of suspension and the challenges of unraveling such violations with Amazon.

Admin Email Handling:

  • Emphasizes the critical rule of never adding admin emails to second Seller Central accounts.
  • Adding admin emails to multiple accounts signals a multiple account violation to Amazon.
  • Draws from years of Amazon seller experience to reinforce the importance of adhering to this rule.

User Access and OTP Technology:

  • Navigating user access complexities in a scaled agency requires understanding OTP (One-Time Password) technology.
  • Highlights the shift from using Google Voice numbers to sophisticated password manager technology.
  • Recommends using password managers for efficient user logins and managing OTP codes.

Scaling Agency Operations:

  • Shares stories of the evolution of agency practices, emphasizing the need for sophisticated OTP technology in today’s landscape.
  • Urges agencies to adopt modern solutions for seamless operations and user management.

Manage Multiple Amazon Seller Accounts: Leverage Technology

Managing Multiple Amazon Seller Accounts - Technology

Employ Amazon-approved tools and software to streamline account management. Utilize inventory management systems, order automation tools, and centralized dashboards to enhance efficiency.

Managing multiple Amazon seller accounts can be a daunting task. However, by leveraging technology, you can streamline your processes, improve efficiency, and achieve greater success.

Amazon-Approved Tools and Software:

Amazon offers a variety of tools and software that can help you manage multiple seller accounts. These tools can help you with tasks such as:

  • Inventory management: Track your inventory levels, set reorder points, and optimize your stock levels.
  • Order automation: Automate your order processing, fulfillment, and shipping.
  • Customer service: Manage customer inquiries, returns, and refunds.
  • Performance tracking: Track your sales, profits, and other key performance indicators (KPIs).

Centralized Dashboards:

A centralized dashboard can give you a real-time overview of your multiple seller accounts. This can help you identify trends, spot potential problems, and make informed decisions.

Benefits of Using Technology:

There are many benefits to using technology to manage multiple Amazon seller accounts. These benefits include:

  • Increased efficiency: Technology can help you automate tasks, reduce errors, and free up your time so you can focus on other important tasks.
  • Improved performance: By using technology to track your performance, you can identify areas where you can improve your sales and profitability.
  • Enhanced customer satisfaction: Technology can help you provide better customer service by automating tasks and providing you with real-time data.

Examples of Amazon-Approved Tools and Software:

Here are a few examples of Amazon-approved tools and software that you can use to manage multiple seller accounts:

  • Amazon Seller App: A comprehensive mobile application designed to empower Amazon sellers to manage and grow their businesses from anywhere, anytime. The app provides a centralized hub for sellers to access critical business information, manage inventory and pricing, respond to customer inquiries, and stay informed about their account performance.
  • Helium10: Helium10 is a paid tool that offers a wide range of features for Amazon sellers, including inventory management, keyword research, and product optimization.
  • Jungle Scout: Jungle Scout is another paid tool that offers similar features to Helium10.

Manage Multiple Amazon Seller Accounts: Establish Clear Processes

Implement standardized procedures for inventory management, order fulfillment, customer service, and performance tracking. Consistent processes ensure seamless operations across multiple accounts.

Establishing Clear Processes for Managing Multiple Amazon Seller Accounts

Juggling multiple Amazon seller accounts can be a complex task. To ensure seamless operations and maintain consistency across your accounts, implementing standardized procedures for inventory management, order fulfillment, customer service, and performance tracking is crucial.

  1. Inventory Management:
  • Define clear inventory management practices, including stock levels, replenishment schedules, and product categorization.
  • Establish a centralized inventory management system to track stock across all accounts.
  • Implement automated inventory alerts to notify you of low stock levels or potential stockouts.
  1. Order Fulfillment:
  • Standardize order processing procedures, including order confirmation, picking and packing, and shipping.
  • Utilize order fulfillment software to streamline order processing and automate tasks.
  • Establish clear shipping policies and delivery timelines for each account.
  1. Customer Service:
  • Implement consistent customer service guidelines and response times across all accounts.
  • Create standardized communication templates for addressing common customer inquiries.
  • Train customer service representatives to handle issues efficiently and professionally.
  1. Performance Tracking:
  • Establish key performance indicators (KPIs) for each account, such as sales, conversion rates, and customer satisfaction metrics.
  • Track performance regularly and analyze trends to identify areas for improvement.
  • Utilize performance tracking tools to visualize data and gain actionable insights.

Benefits of Clear Processes:

  • Streamlined Operations: Standardized procedures eliminate confusion and ensure consistency across accounts.
  • Reduced Errors: Clear processes minimize the risk of human error and improve overall accuracy.
  • Improved Efficiency: Consistent workflows enhance productivity and save time.
  • Enhanced Customer Satisfaction: Consistent customer service standards lead to better customer experiences.
  • Data-Driven Decision Making: Performance tracking provides valuable insights for optimizing account performance.


  • Involve all team members in the process of establishing clear processes to ensure buy-in and adherence.
  • Regularly review and update processes as your business grows and changes.
  • Utilize technology and automation to streamline processes and enhance efficiency.

Manage Multiple Amazon Seller Accounts: Delegate Effectively

If you have a team, assign specific tasks and responsibilities to each member. Delegate based on expertise and experience to optimize productivity and minimize errors.

Effectively managing multiple Amazon seller accounts requires not only organizational skills but also the ability to delegate tasks effectively. By assigning specific responsibilities to team members based on their expertise and experience, you can optimize productivity, minimize errors, and ensure that all aspects of your business are handled efficiently.

  1. Assess Team Skills and Expertise:
  • Identify the strengths and weaknesses of each team member.
  • Understand their experience and expertise in various aspects of Amazon seller management.
  1. Define Clear Roles and Responsibilities:
  • Create a detailed breakdown of tasks and responsibilities for each account.
  • Clearly define the roles and responsibilities of each team member.
  • Ensure that each team member understands their specific duties and expectations.
  1. Delegate Based on Skills:
  • Assign tasks to team members based on their individual strengths and expertise.
  • Match tasks to each team member’s skill set to optimize their performance.
  • Consider cross-training team members to expand their skillsets and enhance flexibility.
  1. Provide Clear Communication and Direction:
  • Communicate expectations clearly to each team member.
  • Provide detailed instructions and guidelines for tasks.
  • Be open to questions and feedback to ensure clarity and understanding.
  1. Empower and Trust Your Team:
  • Give team members the autonomy to make decisions within their assigned roles.
  • Trust their abilities and expertise to handle their responsibilities effectively.
  • Provide support and guidance when needed but avoid micromanaging.
  1. Monitor Progress and Provide Feedback:
  • Regularly review the progress of each team member and their assigned tasks.
  • Provide constructive feedback and guidance to help them improve their performance.
  • Recognize and appreciate their contributions to the team’s success.

Benefits of Effective Delegation:

  • Increased Productivity: Delegating tasks to the right people maximizes their skills and time.
  • Reduced Errors: Assigning tasks based on expertise minimizes mistakes and improves accuracy.
  • Enhanced Team Morale: Clear roles and responsibilities empower team members and boost morale.
  • Scalability: Effective delegation allows for growth and expansion as your business grows.


  • Create a detailed delegation plan that outlines tasks, responsibilities, and timelines.
  • Utilize project management tools to track progress, assign tasks, and communicate effectively.
  • Encourage team members to collaborate and share knowledge across departments.
  • Regularly review and adjust delegation strategies as your team grows and evolves.

Manage Multiple Amazon Seller Accounts: Monitor Performance Regularly 

Track key performance indicators (KPIs) for each account, such as sales volume, conversion rates, and customer satisfaction metrics. Regularly analyze data to identify areas for improvement and make informed decisions.

Effectively managing multiple Amazon seller accounts requires continuous monitoring and analysis of performance data. By tracking key performance indicators (KPIs) and regularly evaluating your accounts’ performance, you can identify areas for improvement, optimize strategies, and make informed decisions to drive business growth.

  1. Establish Relevant KPIs:
  • Determine the key metrics that align with your business goals and objectives.
  • Consider KPIs such as sales volume, conversion rates, customer satisfaction metrics, inventory turnover, and profit margins.
  • Tailor your KPI selection to the specific characteristics and goals of each seller account.
  1. Implement Tracking Tools:
  • Utilize Amazon Seller Central analytics tools and reports to track your KPIs.
  • Consider using third-party data analytics platforms for more comprehensive and customizable tracking.
  • Integrate your tracking tools with other business systems for centralized data management.
  1. Set Benchmarks and Targets:
  • Establish benchmarks for each KPI based on industry standards, past performance, or specific targets.
  • Set realistic and achievable targets for each KPI to motivate progress and measure improvement.
  • Regularly review and adjust benchmarks as your business grows and market conditions evolve.
  1. Conduct Regular Performance Reviews:
  • Schedule regular performance reviews to analyze data and identify trends.
  • Compare performance across different accounts and against your established benchmarks.
  • Dig into specific metrics to understand the underlying reasons for performance changes.
  1. Identify Areas for Improvement:
  • Utilize data analysis to pinpoint areas where your performance is lagging behind benchmarks or targets.
  • Analyze customer feedback, product reviews, and sales trends to identify potential issues or opportunities.
  • Consider external factors such as market trends, competitor activities, and economic conditions.
  1. Make Informed Decisions:
  • Base your business decisions on data-driven insights and identified areas for improvement.
  • Implement strategic changes to improve performance, such as optimizing product listings, adjusting pricing strategies, or enhancing customer service practices.
  • Continuously evaluate the impact of your changes and make adjustments as needed.

Benefits of Regular Performance Monitoring:

  • Identify Trends and Opportunities: Data analysis reveals trends and patterns that inform strategic decisions.
  • Optimize Strategies: Data-driven insights lead to targeted improvements in specific areas.
  • Maximize ROI: Performance monitoring helps allocate resources effectively and maximize returns.
  • Maintain Competitive Edge: Regular reviews ensure you adapt to market changes and stay ahead of competitors.


  • Establish a regular performance review schedule and stick to it.
  • Automate data collection and analysis whenever possible to save time and effort.
  • Involve team members in performance reviews to foster ownership and accountability.
  • Communicate performance insights and improvement plans to all stakeholders.

Manage Multiple Amazon Seller Accounts: Address Issues Promptly

Respond to customer inquiries, product reviews, and potential account issues promptly and professionally. Maintain a high level of customer service to protect your reputation and Amazon standing.

Effectively managing multiple Amazon seller accounts requires a proactive approach to addressing issues and maintaining a high level of customer service. By responding promptly and professionally to customer inquiries, product reviews, and potential account issues, you can protect your reputation, maintain Amazon’s standing, and ensure a positive customer experience.

  1. Establish Clear Communication Channels:
  • Create dedicated communication channels for customer inquiries, product reviews, and account issues.
  • Provide easy-to-find contact information, such as an email address or phone number, on your product listings and Seller Central profile.
  • Consider using social media platforms to address customer inquiries and product feedback.
  1. Implement Response Time Standards:
  • Set clear response time standards for each type of communication channel.
  • Aim to respond to customer inquiries within 24 hours or less.
  • Address product reviews and account issues promptly to demonstrate responsiveness and professionalism.
  1. Utilize Customer Service Tools:
  • Leverage Amazon Seller Central tools, such as the Customer Service dashboard, to manage inquiries and track response times.
  • Consider using third-party customer service software to automate tasks and streamline communication.
  • Integrate customer service tools with your existing communication channels for a centralized approach.
  1. Provide Professional and Empathetic Responses:
  • Maintain a professional and courteous tone in all communications.
  • Empathize with customer concerns and address their issues effectively.
  • Offer solutions and resolutions that align with Amazon’s policies and customer expectations.
  1. Address Negative Reviews Strategically:
  • Respond to negative product reviews promptly and professionally.
  • Address the reviewer’s concerns and provide solutions if applicable.
  • Offer apologies when appropriate and demonstrate a willingness to rectify issues.
  • Use negative reviews as an opportunity to identify areas for improvement and enhance customer satisfaction.
  1. Monitor Account Health Regularly:
  • Proactively monitor your Amazon seller account health to identify potential issues early on.
  • Address any warnings or notifications promptly to prevent account suspension or other penalties.
  • Maintain compliance with Amazon’s policies and guidelines to ensure continued good standing.

Benefits of Prompt Issue Resolution:

  • Enhanced Customer Satisfaction: Prompt responses and effective resolutions lead to positive customer experiences.
  • Improved Brand Reputation: Demonstrating responsiveness and professionalism builds trust and loyalty among customers.
  • Reduced Risk of Account Issues: Proactive issue resolution minimizes the likelihood of Amazon penalties or suspensions.
  • Increased Sales and Repeat Business: Positive customer experiences translate into increased sales and repeat business.


  • Establish a clear escalation process for complex issues that require further investigation or expertise.
  • Train customer service representatives to handle inquiries effectively and professionally.
  • Regularly review customer feedback and product reviews to identify trends and areas for improvement.
  • Utilize customer service metrics to track performance and make data-driven decisions.

Some related videos you can watch:

Manage Multiple Amazon Seller Accounts: Stay Informed and Updated

Keep abreast of Amazon’s policy changes, algorithm updates, and industry trends. Continuously adapt your strategies to align with the evolving marketplace.

Effectively managing multiple Amazon seller accounts requires continuous learning and adaptation to the ever-changing eCommerce landscape. By staying informed about Amazon’s policy changes, algorithm updates, and industry trends, you can ensure that your strategies remain relevant and effective, enabling you to navigate the marketplace with confidence and success.

  1. Subscribe to Amazon Seller Central Updates:
  • Sign up for email notifications from Amazon Seller Central to receive alerts about policy changes, algorithm updates, and important announcements.
  • Regularly check the Seller Central News section for updates on new features, tools, and resources.
  • Attend Amazon Seller Central webinars and training sessions to gain insights from experts and stay ahead of the curve.
  1. Monitor Amazon’s Announcement Page:
  • Regularly visit Amazon’s Seller Announcement page for official news and updates regarding policy changes, feature rollouts, and upcoming events.
  • Pay close attention to announcements that may impact your business operations, product listings, or advertising strategies.
  • Bookmark the Announcement page for easy access to the latest information.
  1. Analyze Sales and Performance Data:
  • Utilize Amazon Seller Central analytics tools and reports to track sales trends, identify top-selling products, and uncover areas for improvement.
  • Employ third-party data analytics platforms for more comprehensive insights into customer behavior, market trends, and competitor performance.
  • Regularly analyze sales and performance data to identify opportunities for optimization and strategic adjustments.
  1. Participate in Industry Events and Conferences:
  • Attend eCommerce industry events and conferences to network with peers, learn from experts, and discover new trends and technologies.
  • Participate in workshops and seminars to gain in-depth knowledge about specific aspects of Amazon selling, such as advertising, product optimization, or customer service.
  • Stay updated on upcoming industry events and conferences through industry news sources and social media.
  1. Follow Industry News and Blogs:
  • Subscribe to reputable eCommerce news sources and blogs to keep abreast of industry trends, market developments, and competitor strategies.
  • Engage with eCommerce forums and communities to exchange ideas, share experiences, and learn from fellow Amazon sellers.
  • Utilize social media platforms to follow influencers and experts in the eCommerce space.

Benefits of Staying Informed and Updated:

  • Adapt to Market Changes: Staying informed ensures you adapt to evolving policies, algorithms, and industry trends.
  • Optimize Strategies: Continuous learning enables you to make informed decisions and optimize your strategies.
  • Maintain Competitive Edge: Staying ahead of the curve helps you stay ahead of competitors and maintain a strong position in the marketplace.
  • Anticipate Potential Issues: Proactive awareness of changes and trends helps you anticipate potential issues and take preventive measures.
  • Make Data-Driven Decisions: Analyzing sales and industry data informs strategic decisions and improves overall performance.


  • Dedicate time each week to staying informed and updated about Amazon and the eCommerce industry.
  • Encourage your team members to stay informed and share their insights to foster a culture of continuous learning.
  • Utilize technology and tools to automate information gathering and analysis.
  • Apply your learnings to make data-driven decisions and optimize your Amazon seller accounts for success.

Watch this video to learn more:

Key takeaways from the video:

Permissibility of Multiple Accounts:

  • It is acceptable to have multiple seller accounts on Amazon.
  • Common for companies dealing with multiple brands.
  • Important to follow rules to avoid suspension.

Setting Up Multiple Accounts:

  • Create separate email addresses for each account.
  • Avoid sharing admin email addresses.
  • Use different bank accounts and credit cards.
  • Do not sell the same ASIN across accounts.
  • Use unique VPN or IP addresses for each account.

Accessing Multiple Accounts:

  • Utilize password managers for secure storage.
  • Use QR code scanners for OTPs.
  • Consider browser extensions for easy user login switching.

Legitimate Reasons for Multiple Accounts:

  • Separate business entities, tax structures, banking, credit cards, and email domains.
  • Clean books for individuals with stakes in different businesses.

Account Management:

  • Utilize the Merchant Picker tool for seamless switching between different seller accounts.
  • Adhere to Amazon’s policies, maintain organized accounts, and consider reputable Amazon agencies for assistance.

Persistence in Communicating with Amazon Seller Support:

  • Persistence is key in reaching out to Amazon for specific requests.
  • Calling multiple times, sending numerous pings, and finding the right person are crucial.
  • Success often lies in reaching the person who can provide the desired information.

Transferring Amazon Accounts:

  • Initial resistance may be faced when inquiring about the transferability of Amazon accounts.
  • Finding the right person who can provide accurate information is essential.
  • The podcast highlights the importance of understanding the transfer process.

Transfer Complications:

  • Complications may arise during seller account transfers, especially with personal email addresses.
  • Updating information like banking details and email address can trigger suspensions.
  • Using a professional admin email for each account can prevent such issues.

Professionalism in Email Domains:

  • Emphasizes the importance of professionalism in email domains.
  • Encourages the use of domain-specific email addresses over generic ones.

Merchant Picker Hack:

  • Introduces a hack for seamless account switching using the “Merchant Picker.”
  • Suggests using a unique admin email and adding a third email for easy switching between accounts.

Manage Multiple Amazon Seller Accounts: Seek Expert Guidance

Consider consulting with experienced professionals who specialize in managing multiple Amazon seller accounts. Their expertise can help you navigate complexities and optimize your performance.

Managing multiple Amazon seller accounts can be a complex and time-consuming endeavor. To excel in this competitive marketplace, it’s often beneficial to seek guidance from experienced professionals who can provide valuable insights and tailored strategies.

  1. Consult Experienced Amazon Sellers:
  • Connect with experienced Amazon sellers who have successfully managed multiple accounts and can share their expertise.
  • Seek advice on topics such as account setup, product listings, inventory management, order fulfillment, customer service, and performance optimization.
  • Participate in online forums and communities where Amazon sellers share experiences, exchange ideas, and offer support.
  1. Engage Amazon Seller Consultants:
  • Consider hiring Amazon seller consultants who specialize in specific areas, such as advertising, product optimization, or account management.
  • Utilize their expertise to identify areas for improvement, optimize your strategies, and enhance your overall performance.
  • Request case studies and testimonials to assess their experience and track record of success.
  1. Participate in Amazon Seller Training Programs:
  • Enroll in Amazon Seller training programs and workshops offered by Amazon or reputable third-party providers.
  • Learn from experienced professionals about various aspects of Amazon selling, including account management, product listings, advertising, and customer service.
  • Network with peers and gain insights from their experiences and perspectives.
  1. Leverage Amazon Seller Tools and Resources:
  • Utilize Amazon Seller Central’s extensive library of resources, including guides, tutorials, and webinars, to learn best practices and stay updated on industry trends.
  • Explore third-party tools and software designed to streamline your operations, automate tasks, and gain deeper insights into your business performance.
  1. Seek Legal and Tax Advice:
  • Consult with an attorney specializing in eCommerce law to ensure compliance with regulations and protect your business interests.
  • Engage a tax advisor to navigate complex tax laws and optimize your tax filings for your Amazon seller accounts.
  • Seek guidance on specific legal and tax issues that may arise in the context of managing multiple Amazon seller accounts.

Benefits of Seeking Expert Guidance:

  • Access Specialized Knowledge: Gain valuable insights from experienced professionals who have a deep understanding of Amazon selling.
  • Optimize Strategies: Receive tailored advice to improve your product listings, advertising campaigns, and overall account management.
  • Save Time and Resources: Avoid costly mistakes and streamline operations with expert guidance.
  • Enhance Performance: Achieve better results and reach your business goals with expert support.
  • Stay Compliant: Ensure compliance with Amazon’s policies and regulations to protect your account standing.


  • Carefully evaluate your specific needs and goals before seeking expert guidance.
  • Research and compare different consultants or service providers to find a good fit for your business.
  • Clearly communicate your expectations and objectives to ensure you receive the right guidance.
  • Actively participate in training programs and workshops to maximize your learning experience.
  • Continuously seek expert advice as your business grows and evolves.

Managing Multiple Amazon Seller Accounts: A Streamlined Approach for 2023

Navigating multiple Amazon seller accounts can be an efficient way to expand your reach and increase your sales on the platform. However, some outdated myths and misconceptions are circulating online about what it takes to manage multiple accounts successfully. Here are some of the things you don’t need to do in 2023:

  1. Use a VPN: In the past, some people believed that using a VPN was necessary to manage multiple Amazon seller accounts. However, this is no longer the case. Amazon has made it easier than ever to manage multiple accounts without using a VPN.
  2. Have a unique IP address for each account: Some people also believed that you needed to have a unique IP address for each Amazon seller account. However, this is also no longer necessary. Amazon can now differentiate between accounts based on a variety of factors, including the email address and bank account associated with each account.
  3. Use a unique CPU for each account: Some people also believed that you needed to use a unique CPU for each Amazon seller account. However, this is also no longer necessary. Amazon can now differentiate between accounts based on a variety of factors, and there is no need to use a unique CPU.
  4. Contact Amazon Seller Support for every issue: While Amazon Seller Support can be a helpful resource, you don’t need to contact them for every issue. Amazon Seller Central provides a wealth of information and resources that you can use to troubleshoot problems on your own. There are also a lot of informative resources available, such as My Amazon Guy’s YouTube channel, blog posts, and LinkedIn newsletter.
  5. Assume that Amazon doesn’t allow multiple accounts: Amazon does allow multiple seller accounts, as long as you meet certain criteria. For example, you need to have a separate email address, bank account, and business address for each account.

Managing Multiple Amazon Seller Accounts: Manage Whale Amazon FBA Account vs Multiple Dolphins

Whether it is better to manage one large FBA account or multiple smaller accounts depends on your specific goals and resources. Here is a comparison of the two approaches to help you make a decision:

One Large FBA Account


  • Economies of scale: A large account allows you to take advantage of economies of scale, such as lower shipping costs and better negotiating power with suppliers.
  • Greater brand recognition: A large account can help you build a stronger brand identity and attract more customers.
  • More data insights: A large account generates more data, which you can use to make better business decisions.


  • More risk: A large account is more susceptible to risk, such as product recalls or changes in Amazon’s policies.
  • More complexity: A large account can be more complex to manage, especially if you are not an experienced FBA seller.
  • More resources: A large account requires more resources, such as staff, software, and inventory.

Multiple Smaller FBA Accounts


  • Less risk: Smaller accounts are less susceptible to risk, as you can diversify your products and markets.
  • Easier to manage: Smaller accounts are easier to manage, especially if you are a new FBA seller.
  • More flexibility: Smaller accounts give you more flexibility to experiment with different products and strategies.


  • Higher costs: Smaller accounts may have higher costs, such as shipping costs and advertising costs.
  • Less brand recognition: Smaller accounts may have less brand recognition than large account.
  • Less data insights: Smaller accounts generate less data, which can make it more difficult to make informed business decisions.

Ultimately, the best approach for you will depend on your specific goals and resources. If you are a new FBA seller with limited resources, it may be better to start with multiple smaller accounts. As you gain experience and resources, you can then transition to managing a larger account.

Here are some additional factors to consider when making your decision:

  • Your product selection: If you have a wide variety of products, it may be better to manage multiple smaller accounts. This will allow you to target specific products to different customer segments.
  • Your target market: If you have a large target market, it may be better to manage a larger account. This will allow you to reach more customers with your products.
  • Your experience: If you are an experienced FBA seller, you may be able to manage multiple larger accounts. However, if you are a new seller, it may be better to start with a smaller account.

Watch this video for more info

Key takeaways from the video:

Pros of having multiple small Amazon seller accounts:

  • You can easily sell one account but keep the rest.
  • You have separate books for each account.
  • You can take on different partners and investors for each account.
  • You can sell one of those accounts and keep the others.
  • If one account gets suspended, you can still pick up the others.
  • You can laser focus your employees on specific accounts.

Cons of having multiple small Amazon seller accounts:

  • It can be more difficult to manage multiple accounts.
  • Your performance could go down if you have too many accounts.
  • It can be challenging to log in to multiple accounts.


  • There is no right or wrong way to do this.
  • It depends on your personal preferences and business needs.


  • There are resources available to help you manage multiple accounts, such as a playlist on My Amazon Guy.
  • If you are an Amazon aggregator with a lot of accounts, you may want to consider using a tool like Google Authenticator to make it easier to log in.


Managing multiple Amazon seller accounts can be a challenging but rewarding endeavor. By carefully considering your goals, resources, and target market, you can determine the most effective approach for managing your accounts.

Whether you choose to manage one large account or multiple smaller accounts, remember that success on Amazon requires a combination of strategic planning, proactive management, and continuous learning.

Cathy Barouch

Brand Director

Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.

John Lane

Brand Director

I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

Benjamin Loya

Brand Director

As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

Jeffrey Lenz

Brand Director

Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

Jeffrey brings a wealth of knowledge in:

  • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
  • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
  • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
  • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

Tony Chung

Brand Director

Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

Tony excels at:

  • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
  • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
  • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
  • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

Jan Pao Montecillo

Director of Client-Success and Website Orders

Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

  • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
  • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
  • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

Interests: Gaming

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva


Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family


Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons


Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 


In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch


Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning


Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez


A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon


Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido


Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope


Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.