Amazon user permissions enable sellers to provide authorized individuals with access to their accounts. If you have an Amazon business, setting permissions is one of the critical facets of Seller Central (SC) that you need to be familiar with.
If you are an avid follower of My Amazon Guy’s blog, you might have read about our previous post on user permissions. Since this is an evergreen topic for sellers, we prepared this new post to discuss everything else that you need to know about user permissions on Amazon. Keep reading.
“User Permissions” is one of the tools and features in Amazon Seller Central. If properly set up, it grants different levels of access to authorized individuals.
Only professional sellers may grant user permissions on Amazon. The e-commerce platform offers individual and professional selling plans, which sellers can easily switch to.
Upon setting up your SC account, you initially have exclusive access to the tools and features of the platform.
You can grant user permissions to anyone whom you authorize to get into your account, such as co-owners, employees, contractors, and more.
This refers to the access level of the person. granted Amazon user permissions.
1. The primary user is the account administrator, the person who registered the Seller Central account. With this access level, a primary user can access all pages and features provided by their account type.
He/she can access the user permissions page for inviting secondary users and grant access in order to perform activities related to the account.
2. The secondary user is the person who gets invited by the account administrator or primary user. He/she can only “view and edit” the user permissions page in SC if assigned as an admin by the primary user.
As an admin, he/she can then manage other secondary users’ permissions.
There are several possible scenarios that require appropriate user permissions access. Here are some of them:
Delegating tasks or responsibilities to a business partner or an employee.
Providing access to secondary users from each of the multiple locations for managing inventory and fulfilling orders.
Enabling hired contractors or third-party service providers, such as when you hire My Amazon Guy to manage your brand’s SEO, ad campaigns, listing, design, and more.
Limiting access to particular users, such as customer service representatives, to only view and use certain data and features for their roles.
Having backup access for unexpected situations, such as when the primary user is unavailable.
Once logged in to your Seller Central account, look for the gear icon in the upper right corner of the page. Click “User Permissions” to open a page where you can send invites to secondary users and view current users.
Once you are on the user permissions page, you just have to look for the appropriate fields for adding/deleting users, or managing each user’s permissions.
The image below shows what you can see on the User Permissions page. To add a secondary user, enter their contact details and then click “Send invitation.”
Inform your secondary users that they’ll receive an invitation email with instructions on how they can proceed.
You can also watch this video to learn how to add a user to your SC account.
On the same page, you can view your user permission history and see who your current users are. To remove a secondary user, click the “Delete” button.
Clicking on the “Manage Permissions” button allows you to add or remove permissions or restrict the access of a particular secondary user. The system will automatically save any changes you make.
Here is a video you can watch on how to remove user permissions.
Understanding what Amazon Seller Central user permissions involve will help you optimize its use to help manage your business. Below are some crucial things to remember.
If you registered for Amazon’s individual selling plan and would like to grant other people access to your account, you can switch to the professional selling plan. Only professional sellers may do this.
Here is a video of our CEO, Steven Pope, on how to fix a problem when you cannot access user permissions in your account.
As a seller, you can add secondary users to your SC account, but you cannot transfer it to anyone else, even if the business has a new owner.
If there is a new business owner, he/she must set up a new SC account.
The selling plan you signed up for, along with your enrollment in Fulfillment by Amazon and user permissions, will determine which help pages on SC you can view (applies to both primary and secondary users).
Secondary users may complete tasks like managing inventory, handling shipping confirmations, and more, depending on the permissions granted to them by the primary user.
If you are a secondary user and there are features that you cannot access in SC, you may ask the primary user to give you additional permissions.
Account credentials are unique and sensitive, so never share them with anyone else.
As one of the tools and features that Amazon Seller Central provides to its sellers, user permissions will help you manage your e-commerce venture with the help of other people, such as your colleagues and third-party service providers.
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Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.
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As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.
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Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,
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Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.
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A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.
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I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.
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Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies.
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Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.
Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns.
In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio.
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Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.
I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.
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Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.
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Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.
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