Product Review Strategies have changed a lot in the past 3 years on Amazon. Today’s guest Colleen Quattlebaum, Marketing Manager with eComEngine, will tell us how to get more product reviews while staying compliant. Feedback Five is their flagship product and you’ve probably heard about them. They also have sourcing tools. Market Scout. Pricing tools. Been around the past 13 years.
Monitor website changes with www.Wachete.com (Tool has alerts)
Amazon making it easier to leave a review. Frustrating for sellers who want to respond to negative reviews.
Stay white hat. Early reviewer program. Amazon Vine is on hold for 2 weeks. Use tools like Feedback Five.
Amazon Approved Product Review Strategies
How are reviews affected in the current environment (COVID-19)?
Shifting to MFN from FBA.
What are some effective and compliant ways to get more reviews on Amazon?
Safest way “request a review button” on orders page.
What are the benefits of the new Request a Review button in Seller Central?
Lot of unknown. Take 100 requests to get 10-15 reviews.
Get Amazon Consulting at https://myamazonguy.com/
Article from EcomEngine on Request a Review Button.
Amazon recently added a “Request a Review” button to the Order Details page in Seller Central, raising many questions for sellers. A clarification to the Amazon Communication Guidelines was also posted in November 2019. In this article, we’ll discuss both updates and what they mean for third-party sellers.
How Does Amazon’s Request a Review Button Work?
To send a review request with the Request a Review button, log into your Seller Central account. Go to the Manage Orders page and select the order that you would like to request a review for. Click the order to go to the Order Details page, and you should see the button on the top right side of the page.
When you click the button, Amazon will send a seller feedback and product review request (in the same message) to the buyer for your order. The message will be automatically translated into the buyer’s chosen language. You cannot send a follow up message to the same customer after the initial request has been sent. Requests can only be sent from 4-30 days after the order is delivered. Buyers cannot respond to the message. It’s worth noting that this is a manual process in which the seller is unable to customize the message that is sent to the buyer. Sellers cannot respond to these messages.
Great news: you can now schedule Request a Review automation using FeedbackFive!
Getting started is easy. Just activate the Amazon Feedback and Review Request Template with any campaign in FeedbackFive. FeedbackFive will then tell Amazon which of your orders to send the request for based on your unique campaign settings. You can set it once and forget it, as FeedbackFive will continue to communicate with Amazon via a secure and authorized connection based on the sending rules you select. Learn more about how to automate Request a Review messages.