In the competitive landscape of online marketplaces, achieving higher organic rankings is a crucial goal for sellers. However, simply investing in pay-per-click (PPC) campaigns for desired keywords may not be enough to overcome the challenges of ranking in the 20-50 keyword range.
In response to a client’s inquiry, our CEO at My Amazon Guy and renowned Amazon expert Steven Pope, provides valuable insights and recommendations to address the issue. Let’s delve into his expert advice and explore a comprehensive approach to maximize organic rankings.
Unravel the Factors Behind Your Struggling Organic Rankings
Steven Pope identifies two primary factors that may contribute to your current situation: volume and conversion. If your sales volume is low for the targeted keywords, it can impact your organic rankings. Additionally, if your conversion rate is below expectations, it further hampers your progress. A high-cost item like yours is likely influenced by a combination of these factors.
Enhancing Keyword Relevance to Boost Organic Rankings
While PPC campaigns can be beneficial, they don’t guarantee organic ranking improvements on their own. To optimize your listing, focus on keyword relevance. Steven suggests incorporating a top keyword into your main image. For a comprehensive guide on this technique, refer to MyAmazonGuy.com/hack. Remember, organic ranking relies on several elements beyond keywords, such as listing quality, customer reviews, sales velocity, and external traffic sources.
Reassessing PPC Strategy
If your current keywords are no longer profitable due to fierce competition and rising costs, it’s time to reassess your PPC strategy. Steven recommends running an SEO Phase 0 by analyzing your top ten competitors and identifying the highest-ranked words they employ. Here at My Amazon Guy, our preferred keyword research tool is Helium 10. This method helps you discover alternative keyword opportunities that can lead to better results.
Exploring Additional Marketing Tactics
To bolster your visibility and sales, consider incorporating other marketing tactics into your strategy. Social media advertising and influencer marketing can help drive traffic and generate sales. Remember, diversifying your marketing efforts allows you to reach a broader audience and establish a more robust presence in the market.
Leveraging Resources to Improve Organic Rankings
Steven Pope provides valuable resources to help you navigate the intricacies of Amazon SEO and PPC. Check out his video below discussing the relationship between PPC and SEO. For comprehensive SEO guides, visit MyAmazonGuy.com/SEO, and for PPC-related insights, explore MyAmazonGuy.com/PPC.
In this video, Steven explained that indexing means showing up in the top 300 results on Amazon. Ranking is when you rank for a product or a particular keyword.
The more keywords you index for organic keywords, the healthier your SEO is. The ultimate goal is to index for as many keywords as you possibly can. Strategize on using these keywords in your listing.
Remember that you can add keywords not just in the title, bullet points, and description. Make the most out of every SEO opportunity by adding keywords in the crawlable text of your A+ content and alt text for each of its images.
Optimizing Brand Story and A+ Content
An often overlooked aspect of listing optimization is crafting a compelling brand story. Steven advises adding this crucial element to the listing for better engagement and differentiation. Discover more about creating a captivating brand story at https://myamazonguy.com/brand-story/.
Additionally, he suggests improving the A+ content design to enhance its visual appeal, ultimately attracting more customers. If interested, you can explore the A+ content upgrade service at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.
Conclusion
Maximizing organic rankings requires a holistic approach, combining effective PPC strategies, comprehensive keyword research, optimization of listing elements, and exploring additional marketing tactics. By implementing Steven Pope’s expert advice and leveraging the provided resources, you can enhance your chances of achieving higher organic rankings and driving sustainable growth on Amazon’s competitive platform.
