Last Updated: March 20, 2026
Did you know that 64% of shoppers are more likely to purchase after watching a product video? That is why learning how to add videos to Amazon listings is no longer optional if you want to stay competitive.
Amazon is one of the largest ecommerce platforms in the US, attracting millions of sellers trying to win customer attention. With that level of competition, standing out on the search results page is harder than ever.
The good news is that there are proven ways to improve conversion rates, and one of the most effective is adding videos to your Amazon listings. Videos help shoppers understand your product faster, build trust, and remove buying hesitation.
In this guide, we explain how to add videos to Amazon listings step by step and why they can improve conversions, build trust, and help shoppers make faster buying decisions. Our Amazon agency also discusses common mistakes and best practices to help sellers avoid issues and get better results from their product videos.
Table of Contents
Fix Your Amazon Video Strategy Today
Avoid common mistakes and optimize your listing videos for better performance and approvals.
Why Add Videos to Amazon Listings?
Online shoppers cannot touch, feel, or physically test a product before buying, which creates hesitation. Videos help bridge that gap by showing your product in action so customers can clearly see what they are getting.
Video is one of the most preferred content formats, with many shoppers choosing to watch instead of read when making buying decisions. When added to your listing, it helps shoppers quickly understand your product, builds confidence, and increases the likelihood of conversions by reducing uncertainty.
How to Add Videos to Amazon Listings
With how impactful videos can be for improving conversions and reducing buyer hesitation, adding them to your listings is a smart move, and the process is straightforward once you know where to go and what Amazon requires. There are two main ways to add videos to your Amazon listings, and both serve different purposes depending on how you want your content to appear.
Method 1: Add Video via the Main Image Block
This method places your video directly in the main image gallery on your product detail page. It is one of the most visible placements, making it highly effective for driving clicks and conversions.
- Log in to Seller Central
- Go to “Catalogue”
- Click “Upload and manage videos”
- Click “Upload video”
- Select your video file from your device (MP4 or MOV)
- Enter the required details
- Click “Submit” and wait for Amazon approval
Method 2: Add Video via A+ Content
This method allows you to include video within your A+ Content, usually lower on the product detail page. This works well for storytelling, explaining features, and reinforcing your brand message.
- Go to “Advertising”
- Select “A+ Content Manager”
- Click “Create A+ Content”
- Check if your account is eligible for video modules
- Select a Premium A+ or Brand Story module
- Click “Add Module” and choose a video layout
- Upload your video and add supporting details such as text or alt text
- Review your content and submit for approval
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Common Mistakes When Adding Videos to Amazon Listings
There are common mistakes sellers make when adding videos to Amazon listings, and these errors can hurt performance instead of helping it. Being aware of these issues is important so you can avoid hurting your listing’s visibility and conversion rate.
1. Uploading Low-Quality Video Files
Many sellers rush the process and upload low-resolution or poorly lit videos to their listings. This usually happens when sellers reuse content without optimizing for Amazon’s standards, and it makes the product look cheap and less trustworthy.
2. Failing to Show the Product Early
Some Amazon listing videos spend too much time on branding or introductions before showing the actual product. This happens because sellers focus on storytelling instead of buyer intent, which leads to viewers dropping off before seeing what matters.
3. Ignoring Amazon’s Video Requirements
Sellers often overlook Amazon’s guidelines for file format, size, or content restrictions when uploading videos. This usually results in rejection or delays, which can prevent the video from ever appearing on the listing.
4. Not Assigning the Correct ASINs
A common mistake is uploading a video but failing to properly link it to the correct ASIN. This happens when sellers rush through the upload process, and the result is the video not showing on the intended product page.
5. Overlooking Mobile Optimization
Many sellers create videos without considering how they appear on mobile devices. Since a large portion of Amazon traffic comes from mobile, this mistake can make videos hard to view and reduce their overall impact on conversions.
Best Practices for Adding Videos to Amazon Listings
To get the most out of adding videos to Amazon listings, you need to follow proven strategies that actually improve how shoppers interact with your product. By using these best practices, you can create videos that not only look good but also drive higher conversions.
1. Show the Product in Action Early
Start your video by immediately showing the product being used instead of leading with logos or long intros. This works better because shoppers are looking for quick answers, and showing the product in action right away reduces drop-off.
2. Optimize for Mobile Viewing
A large portion of Amazon shoppers watch videos on their phones, with 57% of Amazon traffic coming from mobile shoppers, so your content must be easy to see and understand on smaller screens. This means using clear visuals, large text overlays, and avoiding clutter that becomes unreadable on mobile devices.
3. Keep Your Video Short and Focused
Most shoppers will not watch long videos, and viewers decide within 8 seconds before a major drop-off risk, so keeping your Amazon listing video short helps maintain attention. Aim for around 15 to 30 seconds and focus on one clear message so viewers quickly understand your product.
4. Focus on Benefits, Not Just Features
Many sellers only list product features, but shoppers care more about how the product solves their problem. By showing benefits in action, your video becomes more persuasive and helps shoppers connect the product to their needs.
5. Follow Amazon’s Technical and Content Guidelines
Your video must meet Amazon’s requirements for format, size, and content to avoid rejection. This includes using supported file types, keeping file sizes reasonable, and avoiding restricted content like external links or promotional claims.
FAQs About Amazon Listing Videos
Stop Leaving Conversions on the Table
Adding videos to Amazon listings can improve how shoppers understand your product and increase conversions, but many sellers still skip it because they overlook the process or struggle to get it right. A strong video helps buyers quickly see value and make faster decisions.
Even with clear steps and strong benefits, many listings go without video due to uncertainty around Amazon’s requirements or content quality. This leads to missed opportunities and lower conversion rates compared to competitors already using video.
Are you looking to improve your Amazon listings and turn more views into sales? Reach out to our full-service Amazon agency, and let our experts help you create and optimize listing videos that drive real performance.
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