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MAG My Amazon Guy logo capitalized

Sponsored Brand Video Ads on Amazon

LAUNCH ANNOUNCEMENT: Sponsored Brands video (US)

Shoppers will find relevant, keyword-targeted, auto-playing video ads in a below-the-fold slot in the search results on Android mShop, iOS mShop, mWeb, Tablet, and Desktop in the US. Advertisers can launch SB+V campaigns and optimize their CPC bids, modify targeted keywords, and access performance reports. Shoppers will benefit from being able to watch relevant videos right in the Amazon search experience to understand the benefits and features of products as they shop on Amazon.

Here at My Amazon Guy we have seen Video costs be really high. Only big ad spenders will likely find benefit to creating high funnel awareness. ACOS will be extreme.

If you are experiencing video quality issues, we try rendering your video at 1080p resolution with bit rate of 12 Mbps, using 29.97 fps frame rate (not 30 fps) – 29.97 fps is what amazon calls “Native frame rate of content” (source):

Video and Audio Specifications

Video Specifications
Video codec H.264
Container .MP4 or .MOV
Minimum bit rate 10 Mbps
Display aspect ratio 16:9
Resolution 1920 x 1080 px
Scan type Progressive
Frame rate Native frame rate of content (23.976fps, 24fps, 25fps, 29.97fps)
Audio Specifications
Audio codec PCM or AAC
Audio format Stereo
Minimum audio bit rate 192 kbps
Sample Rate 48 Hz

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.Β Β 

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When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.Β 

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The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.Β 

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For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

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So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!Β 

Maria Victoria Piedad