Unveiling Amazon’s Hidden Secrets: A Guide to Using Backend Code to Boost Your Sales

Amazon Expert

Hi I’m Steven, Founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

Amazon is the largest online marketplace in the world, with millions of sellers competing to reach the top of the search rankings and boost their sales. One secret hack that many Amazon sellers don’t know about is the ability to use backend code to view the keywords and other information of their competitors’ products. By using a special URL on the Amazon seller central platform, sellers can gain access to valuable insights that can help them optimize their own product listings and gain a competitive edge on Amazon.

 How to Use the Secret URL to View Backend Code and Keywords

To use the secret URL to view backend code, follow these simple steps:

  1. Log in to your Amazon seller central account
  2. Go to the Inventory tab and click on Manage Inventory
  3. Select the product you want to view and click on the Edit button
  4. Look for the “Keywords” field and right-click on it
  5. Select “Inspect” and a window with the product’s backend code will appear
  6. Look for the section labeled “searchTerms” to find the product’s keywords

It’s important to note that Amazon may cut off users who abuse this hack, so it’s essential to use it sparingly and not to overuse it. By using this hack wisely, sellers can gain valuable insights into their competitors’ products and optimize their own listings accordingly.

 The Risks and Rewards of Using Backend Code to Spy on Your Competitors

Using backend code to spy on competitors can be risky, as Amazon’s terms of service prohibit certain types of actions, including copying and pasting content from other listings. Sellers who are caught violating these terms may face penalties, including account suspension or termination.

However, the rewards of using backend code to spy on competitors can be significant. By gaining insights into their marketing strategies and discovering new keywords, sellers can optimize their own product listings for better search rankings and sales. To use this hack safely and effectively, sellers should only use it for research purposes and not for directly copying content from competitors.

 Other Tools for Pulling Competitor Information

In addition to the secret URL, there are other paid tools available for pulling competitor information on Amazon. Zon Guru is one such tool that can be used to analyze competitor data and gain valuable insights into their marketing strategies and product listings.

However, there are some drawbacks to using paid tools compared to the secret URL. Paid tools can be expensive and may not offer the same level of detail as the backend code. Additionally, some sellers may find that the information provided by these tools is not as relevant or useful for their specific products.

To determine which tools might be best for different types of Amazon sellers, it’s important to consider factors such as budget, product niche, and desired level of detail.

 Using Backend Code to Optimize Your Product Listings

Using the information found in backend code, sellers can optimize their product listings for better search rankings and sales. Some tips for using backend code to improve product listings include:

  • Using the product’s keywords in the title and description
  • Including relevant search terms in the bullet points
  • Optimizing the product’s category and subcategory
  • Incorporating high-quality images and videos
  • Using A+ content to provide additional product information and benefits

By following these tips and using the information found in backend code to optimize their product listings, sellers can improve their search rankings, attract more customers, and boost their sales on Amazon.

Using backend code to gain insights into competitors’ products and optimize product listings can be a powerful tool for Amazon sellers looking to boost their sales. While there are some risks involved in using this hack, by using it wisely and not violating Amazon’s terms of service, sellers can gain a competitive edge on the platform.