The Ultimate Guide: What Does an FBA Seller Do and Is It Worth Becoming One?

“What does an FBA seller do?” If you’re intrigued by the idea of Amazon sellers raking in millions, you must be curious about what it takes to succeed as an FBA seller. It is crucial to grasp the duties of an FBA seller to determine if launching an Amazon business is a profitable venture. 

In this blog post, we’ll unravel the mysteries behind the role of an FBA seller, the real possibility of making money as an Amazon seller, and other crucial questions.

What Does An FBA Seller Do

An FBA (Fulfillment by Amazon) seller is someone who utilizes Amazon’s fulfillment services to store, pack, and ship their products to customers. The process typically involves the following steps:

 

  1. Product Sourcing: The seller finds products to sell either by manufacturing their own products, sourcing from wholesalers, or using private label products.

 

  1. Product Listing: The seller creates a product listing on Amazon’s marketplace, including product title, description, images, and pricing.

 

  1. Inventory Management: The seller sends their products to Amazon’s fulfillment centers, where they are stored until they are sold.

 

  1. Order Fulfillment: When a customer places an order, Amazon takes care of picking, packing, and shipping the product on behalf of the seller.

 

  1. Customer Service: Amazon handles customer inquiries, returns, and refunds, providing customer support on behalf of the seller.

 

  1. Account Management: The seller manages their Amazon seller account, monitoring sales, optimizing product listings, and handling other aspects of their business.

Can you actually make money on FBA?

Amazon FBA seller salary and income potential

Amazon FBA (Fulfillment by Amazon) has become a popular way for individuals to start their own e-commerce businesses and generate income. With its vast customer base and efficient logistics system, Amazon provides a lucrative platform for sellers to reach a global audience. In this article, we will explore the salary and income potential of Amazon FBA sellers, answering common questions that arise in this regard.

What is the average Amazon FBA seller salary?

How much can Amazon FBA make a month?

Amazon FBA Seller Salary

The average Amazon FBA seller salary can vary significantly depending on various factors such as product selection, sales volume, profit margins, and overall business performance. It’s challenging to provide an exact figure without specific data. 

However, many FBA sellers have built successful businesses that generate substantial income streams. It’s important to approach FBA with realistic expectations, conduct thorough market research, continually optimize your strategy, and leverage resources like MAG School courses and professional agency services to maximize your earning potential.

Can you make 6 figures with Amazon FBA?

Yes, it is possible to make six figures with Amazon FBA. Many sellers have achieved this level of success by identifying profitable product niches, effectively marketing their products, and optimizing their operations to maximize profits. However, it requires dedication, research, and a solid business strategy.

Can you be a millionaire with Amazon FBA?

There are Amazon sellers who have become millionaires and their stories of success can serve as great inspiration. But their millions were not wishes granted by a genie!

While becoming a millionaire solely through Amazon FBA is rare, it is possible for some sellers to achieve this milestone. Building a million-dollar business requires a combination of factors, including identifying highly profitable products, effective marketing, scaling operations, and continuous optimization.

If the idea of earning millions of dollars as an FBA seller seems like a far-fetched dream, it’s important to set a more achievable goal.

Can you actually make money on FBA?

Yes, you can definitely make money as a FBA seller. Many sellers have built successful businesses and generated significant profits by leveraging the benefits of FBA. By utilizing Amazon’s vast customer base, efficient fulfillment services, and Prime eligibility, sellers can reach a wider audience and increase their sales potential. 

However, it’s important to note that profitability on FBA depends on various factors, such as product selection, pricing, competition, marketing efforts, and overall business strategy. Conducting thorough research, identifying profitable niches, and continuously optimizing your approach are key to maximizing your earning potential with FBA.

How long does it take to start making money on Amazon FBA?

The time it takes to start making money on Amazon FBA can vary. Some sellers may start generating profits within a few months, while others may take longer to establish a steady income stream. It depends on factors such as product selection, competition, marketing efforts, and the seller’s ability to adapt and optimize their business.

Once your Amazon FBA business starts generating revenue, you may wonder when you will receive payment from Amazon and how does Amazon pay you. In this video, Dustin Fenton, the VP of Finance for My Amazon Guy, provides an explanation of the timeframe for Amazon to pay FBA sellers.

How To Start Selling on Amazon FBA

How do I start as an FBA seller?

To start selling on Amazon FBA, you need to create a seller account on Amazon. Once you have registered, you can list your products, create product listings, and prepare your inventory to be shipped to Amazon’s fulfillment centers. Amazon provides step-by-step guidance throughout the process.

To help you get started on this adventure, here’s a comprehensive video tutorial from My Amazon Guy’s founder and CEO, Steven Pope, as he walks you through the step-by-step process of launching your FBA business.

Do you need a business for Amazon FBA?

Yes, to sell on Amazon FBA, you are required to have a business entity. Amazon requires sellers to have a professional selling account, which entails registering as a business entity and providing the necessary business information during the account setup process. 

This includes details such as your business name, address, phone number, and tax identification number. It’s important to establish a legal business entity, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation, to comply with Amazon’s seller requirements and ensure a legitimate business operation.

How much money do you need to sell on Amazon?

Selling on Amazon can be a great way to make money, but it’s important to understand the costs involved. Here are some things to consider:

  1. Acquiring inventory: Depending on the size of your operation, you may need to spend anywhere from a few hundred to tens of thousands of dollars on inventory. This is something you’ll need to factor into your budget.

 

  1. Fees: Amazon charges several fees for selling on their platform. These include referral fees, which are a percentage of the sale price, fulfillment fees, which cover the cost of shipping and handling, and monthly subscription fees for certain seller plans. The fees you’ll pay depend on the category and type of products you sell, so it’s important to do your research and understand what you’ll be charged.

 

  1. Budgeting: To ensure a successful and profitable selling venture on Amazon, you’ll need to carefully analyze your costs and budget accordingly. This means taking into account your inventory costs, fees, and any other expenses related to your business.

By understanding the costs involved in selling on Amazon, you can make informed decisions about your business and set yourself up for success.

Can you do Amazon FBA full-time?

Yes, it is possible to do Amazon FBA (Fulfillment by Amazon) full-time. Many sellers have transitioned from part-time to full-time FBA businesses as they see success and growth. 

However, it’s important to note that running an FBA business full-time requires dedication, strategic planning, and continuous effort. It involves tasks such as product sourcing, inventory management, listing optimization, marketing, customer service, and more. 

It’s essential to have a solid business plan, a sufficient budget, and the ability to adapt to market trends and changes. With the right approach, resources, and commitment, it is indeed possible to make Amazon FBA a full-time venture.

How many hours a week to sell on Amazon?

The number of hours required to sell on Amazon can vary depending on several factors, including the scale of your business, the number of products you sell, and your level of involvement in various activities such as product research, sourcing, listing optimization, marketing, and customer service. 

Initially, starting an Amazon FBA business may require more time for tasks like product research, setting up accounts, and listing creation. However, once your business is up and running smoothly, the time commitment can vary depending on your goals and the level of automation and outsourcing you implement. 

Some sellers may spend a few hours per week managing their operations, while others may dedicate full-time hours. It ultimately depends on your specific circumstances and the amount of effort you are willing to invest in your Amazon business.

How many items do you need to sell on Amazon FBA?

There is no specific minimum number of items you need to sell on Amazon FBA. You can start with as few as one product or scale up to sell hundreds or even thousands of different items. 

The number of items you choose to sell depends on various factors, including your business goals, budget, resources, and market research. It’s important to focus on quality over quantity and select products that have demand, are profitable, and align with your target audience. 

Building a successful FBA business involves careful product selection, effective marketing, and continuous optimization to maximize your sales and profitability.

Who pays for shipping to FBA?

The FBA seller is responsible for shipping the inventory to Amazon’s fulfillment centers. The seller covers the cost of shipping the products to Amazon’s designated locations. 

Once the inventory is received by Amazon, the responsibility for storage, packaging, and shipping to customers is transferred to Amazon. 

Amazon charges fees for these services, such as storage fees and fulfillment fees, which are deducted from the seller’s account. It’s important for sellers to factor in these costs when determining their pricing and overall profitability on the platform.

You may use our Dimensional weight calculator to determine how much you’ll pay to ship your items to Amazon. For a guide on how to reduce your FBA fees, watch another video from Steven below.

Amazon FBA Challenges And Difficulties

How hard is it to sell on Amazon?

Selling on Amazon can be both challenging and rewarding. While the platform offers immense opportunities for businesses of all sizes, it also presents a highly competitive marketplace. 

The level of difficulty in selling on Amazon can depend on various factors such as product selection, pricing, marketing, listing optimization, and understanding Amazon’s policies and algorithms. It requires a solid understanding of the platform, continuous learning, and adaptation to market trends. 

Additionally, managing inventory, customer service, and dealing with potential issues like product returns or negative reviews can add to the complexity. However, with proper research, planning, and execution, it is possible to succeed on Amazon. 

Many sellers have built successful businesses by leveraging the platform’s vast customer base and powerful fulfillment options. It’s important to approach selling on Amazon with a strategic mindset and a willingness to learn and adapt to the ever-changing e-commerce landscape.

What is the disadvantage of Amazon FBA?

While Amazon FBA offers numerous advantages for sellers, there are a few potential disadvantages to consider:

  1. Fees: Amazon charges various fees for FBA services, including storage fees, fulfillment fees, referral fees, and other incidental fees. These costs can impact your profitability, especially if you have slow-moving or oversized inventory.

 

  1. Limited Control: When you use FBA, Amazon takes care of storage, packaging, and shipping. While this can be convenient, it also means that you have less control over these aspects of your business. Additionally, Amazon’s policies and guidelines must be followed, which may limit your flexibility in certain areas.

 

  1. Competition: Amazon is a highly competitive marketplace, and standing out among other sellers can be challenging. You’ll need to invest time and effort into optimizing your listings, managing inventory, and implementing effective marketing strategies to gain visibility and sales.

 

  1. Inventory Management: With FBA, you must maintain sufficient inventory levels at Amazon’s fulfillment centers to avoid stockouts. Balancing inventory levels, especially during peak seasons, can be a logistical challenge.

 

  1. Returns and Customer Service: Amazon handles customer returns and customer service inquiries for FBA orders. While this can save time, it also means that you have less direct control over these aspects of the customer experience.

Is Amazon FBA too late?

It is not too late to be a FBA seller. While the marketplace has become increasingly competitive over the years, there are still ample opportunities for new sellers. 

Amazon continues to grow, attracting millions of customers worldwide, and the demand for online shopping is on the rise. With the right product selection, effective marketing strategies, and a commitment to providing value to customers, it is still possible to succeed on Amazon FBA. 

However, it’s important to conduct thorough market research, identify profitable niches, and differentiate your products from competitors to stand out in the crowded marketplace. Adapting to changes in Amazon’s policies and algorithms and continuously optimizing your listings and marketing efforts will also be crucial for long-term success. 

While it may require more effort and strategic planning compared to when Amazon FBA was less saturated, it is still a viable opportunity for entrepreneurs and businesses to thrive.

Best Practices To Avoid Failing As FBA Seller

10 Mistakes Any FBA Seller Must Avoid

To increase the chances of success as an Amazon FBA seller and avoid common pitfalls, here are some best practices to consider:

  1. Thorough Market Research: Conduct comprehensive market research to identify profitable product opportunities. Analyze market trends, competition, and customer demand to choose products with high potential.

 

  1. Competitive Product Differentiation: Differentiate your products from competitors by offering unique features, high-quality packaging, bundling, or improved customer experience. Adding value and standing out in a crowded marketplace can help attract customers and increase sales.

 

  1. Optimized Product Listings: Invest time and effort into optimizing your product listings. Use relevant keywords, compelling product titles, detailed descriptions, high-quality images, and bullet points to improve search visibility and conversion rates.

 

  1. Pricing Strategy: Develop a pricing strategy that balances profitability and competitiveness. Consider factors such as production costs, Amazon fees, market demand, and competitor pricing to set optimal prices.

 

  1. Inventory Management: Implement effective inventory management practices to ensure adequate stock levels, minimize storage fees, and avoid stockouts. Utilize inventory forecasting tools and monitor sales trends to optimize inventory replenishment.

 

  1. Customer Service Excellence: Prioritize exceptional customer service to build a positive reputation. Respond promptly to customer inquiries, resolve issues promptly, and strive to exceed customer expectations. Positive customer feedback and reviews can boost sales and trust in your brand.

 

  1. Marketing and Promotion: Develop a comprehensive marketing strategy to increase product visibility and drive sales. Utilize Amazon PPC advertising, social media marketing, influencer collaborations, and other promotional tactics to reach a wider audience.

 

  1. Continuous Learning and Adaptation: Stay updated with Amazon’s policies, industry trends, and changes in the marketplace. Continuously evaluate and optimize your strategies, adapt to customer preferences, and be open to learning from both successes and failures.

By following these best practices, sellers can position themselves for success on Amazon FBA and minimize the chances of failure. However, it’s important to remember that success may take time and effort, and continuous improvement and adaptation are key to long-term growth.

Conclusion: Is It Worth Becoming A FBA Seller

Considering the vast opportunities and success stories of many FBA sellers, it can be worth pursuing if you are willing to invest the time, effort, and resources required to build and grow a successful Amazon FBA business. 

Becoming an Amazon FBA seller can be a worthwhile endeavor for many individuals and businesses. Considering the vast opportunities and success stories of many FBA sellers, it can be worth pursuing if you are willing to invest the time, effort, and resources required to build and grow a successful Amazon FBA business.

My Amazon Guy also provides a wide range of resources, tools, information, and services to individuals who are passionate about succeeding in the largest marketplace. We are here to help you succeed!

MAG Growth LLC Referral Program

Terms and Conditions
  1. Introduction
    Welcome to the MAG Growth LLC Referral Program. By participating in this program, you agree to the following terms and conditions. MAG Growth LLC (“Company”, “we”, “us”, or “our”) is located in Georgia, USA, and operates under the trade name My Amazon Guy.
  2. Eligibility
    To participate in the Referral Program, participants must agree to these terms, which become part of the MAG Growth LLC Policy. The program is open to individuals and organizations that can form legally binding contracts under applicable law.
  3. Referral Commission
    1. Website Orders: Participants will earn a commission of 10% on direct website orders placed by referred clients to MAG Growth LLC.
    2. Ongoing Client Contracts: Participants will earn an ongoing commission of 10% for monthly retainers received from referred clients for the life of the deal, as long as the client remains active with MAG Growth LLC.
  4. Referral Process
    1. Registration: Participants must register through the provided referral registration form and agree to these terms and conditions.
    2. Process Adherence: To receive credit for referrals, participants must follow the referral processes set forth by My Amazon Guy. Details of the referral process will be provided upon registration and must be adhered to strictly to ensure proper tracking and credit of referrals.
  5. Payment of Commissions
    1. Commission Payment: Commissions are paid on a monthly basis and are subject to any applicable withholding or taxes as per local laws.
    2. Tracking: Commissions are only paid on transactions that are verified and confirmed by the Company’s tracking system.
    3. Disputes: Any disputes over commission payments must be submitted in writing within 30 days of the payment date.
  1. Term and Termination
    1. Term: These terms will commence upon your acceptance of the terms and continue until terminated by either you or MAG Growth LLC.
    2. Termination: You or MAG Growth LLC may terminate this agreement at any time with written notice. Upon termination, any unpaid commissions accrued will be paid out in the next payment cycle.
  2. Miscellaneous
    1. Amendments: These terms may be amended by MAG Growth LLC at any time. If we make changes that materially affect your rights, we will notify you by email or through our website.
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    3. Governing Law
      These terms shall be governed by and construed in accordance with the laws of the state of Georgia, United States.

Cathy Barouch

Brand Director

Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.

John Lane

Brand Director

I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

Benjamin Loya

Brand Director

As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

Jeffrey Lenz

Brand Director

Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

Jeffrey brings a wealth of knowledge in:

  • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
  • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
  • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
  • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

Tony Chung

Brand Director

Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

Tony excels at:

  • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
  • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
  • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
  • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

Jan Pao Montecillo

Director of Client-Success and Website Orders

Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

  • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
  • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
  • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

Interests: Gaming

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva

VICE PRESIDENT OF HUMAN RESOURCES

Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family

Kevin-Sanderson

Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons

SENIOR ACCOUNT DIRECTOR

Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 

 

In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch

BRAND DIRECTOR

Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning

IT DIRECTOR

Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez

ACCOUNT DIRECTOR

A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon

ACCOUNT DIRECTOR

Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido

CHIEF TECHNOLOGY OFFICER

Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope

FOUNDER

Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.