Ready to supercharge your conversion rates by improving how your Amazon listing looks?
Humans, by default, are not wired to look at the first product they see and buy it immediately. They look around before making a purchase.
These days, Amazon is littered with competition and has more options than ever. You have to be noticeable and memorable to stand out from the crowd.
As an Amazon seller, you must give them as much visual information as possible to influence a buyer’s purchase decision.
Use these 8 product shots on your Amazon listing images that will give your product a first-mover advantage on Amazon.
WHAT ARE AMAZON LISTING PHOTOS?
Amazon establishes rules for a product’s primary image that all sellers must follow. These guidelines often change, so it’s important to review Seller Support image guidelines continuously.
You’ve heard a picture is worth a thousand words countless times, but do you know what that really means? You could leave thousands of dollars on the table if your product photo doesn’t get the job done.
Product images utilize specific techniques to showcase the products in a striking way to entice potential shoppers to make a purchase.
Now let’s further understand why pictures are so important while selling online.
HOW DO PRODUCT IMAGES INCREASE CONVERSION RATES?
We are in the era of visual information, a time where visual data plays a significant role in each stage of life.
Also, visualization works because we, as humans, respond to it and process the visual data much better than other data types.
This makes it great to implement creative solutions to leverage data visualization and unveil their true perspective to meet business goals.
The truth is that online shoppers are first attracted to the visual element and not the written one.
You need to have a clear picture in your mind about what you want your customer to see on their screens when they visit your Amazon listing page if you want them to click on the “buy now” button.
But how do you know what kind of visuals resonate with your customers? More importantly, how do you make sure they’re going to be effective in driving clicks and sales?
Here are 8 simple, actionable tips that you can implement today!
8 PRODUCT SHOTS THAT WILL IMPROVE YOUR AMAZON LISTING PHOTOS
- Make your main image use a pure white background
Your main product photo should showcase the product you’re selling without distractions. Be sure they set the background to a pure white color to make the products look like they are “floating” within the eCommerce marketplace.
- Back images
Back images are supplemental and contain important product information such as ingredients, health risks, and instructions. They only provide crucial information to consumers, but they can also help your product stand out.
- Close-up shots
Close-up product photography on your product listings helps customers to identify product materials, build quality, and important or unique design features.
- Product Infographics
Product infographics display a product and explain various aspects or benefits of it. They also can be informative and aid in exploring the details of a problem solved by your product.
- Lifestyle images
Lifestyle product photography shows real-life scenarios where people can use a product. It is intended for consumers to feel like they are living vicariously through your images and make a purchase because they want what you have shown them.
- ASPIRATIONAL IMAGES
Aspirational images show your prospective clients what the result of using your products looks like. Make these images beautiful and emotional so that someone viewing it would want to jump into that photo and be a part of the fun, excitement, and emotion of using your product.
Consider making small videos that would simulate an in-store shopping experience. It levels up your visual information, differentiating your business from your competition.
- FILLER IMAGES
Use these when the previous options are not obtainable:
- Side view or other angles of the product
- Group shot of multiple products in line
- If you think it’s relevant information, show the measurement of the product’s dimensions
Overall, Amazon sellers simply need to be mindful of the fact that consumers are becoming more visually oriented. As they become savvier, they will begin to look at their options before making a decision.
You can make this your year to crush it on Amazon with effective product images!
Have any questions regarding your Amazon product images? Contact us today at