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Amazon B2B Pricing Guide

Once your account is set up for B2B, it can start to profit off some of the exclusive features for Amazon Business Sellers. Please note that B2B pricing is part of the Amazon Business platform. Your company must apply for and be approved by Amazon Business before it can take advantage of features such as B2B pricing. B2B pricing can encourage business buyers to purchase large quantities of your product at a discount. The discount tier and structure is set up by the individual seller.

Please note that Amazon Business pricing is only available to buyers who are registered through the Amazon Business buyers program which validates the business. 

How to Access B2B Pricing

The following steps will guide in the setup of your Amazon Business B2B Pricing:

  1. Navigate to the Seller Central Main Page.
  2. Place your cursor over the pricing tab on the top tool bar and then click manage pricing as shown below:

3. On your Manage Pricing dashboard, business pricing can be reconfigured. Under the business pricing field, you can set your standard business price.

4. Afterwards, you can then setup percentage/fixed price discounts for large quantity purchases. To get here, click Add quantity discounts under the business price header.

Pricing Models

Amazon business pricing uses two pricing models – Percent off business price and a fixed price off a business price. These pricing models are based on the number of items purchased, so a tier structure can be created.

Percent off Business Pricing Model

Please see the image below to see how the Percent Off Price Model tier could work. The minimum quantity equates to the minimum amount of items that would need to be purchased to received a percentage off. This tier can be structured in anyway or fashion. If more thresholds need to be added, click Add more thresholds right above Set prices. Once you are finished setting up your tiers, click set prices to engage the discount structure.

Fixed Price Off Business Pricing Model

Please see the image below to see how the Fixed Price off Price Model could work. In this model the seller would set the minimum number of items that would need to be purchased to receive the item at a discounted amount per unit as shown below.  Once finished with the model, click Set prices to engage the business pricing.

To learn more about Amazon Business Selling Accounts, please visit the link below. 

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad