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Should I Merge Duplicate Listings on Amazon? How Do I Merge Duplicate Listings in Seller Central?

Should I Merge Duplicate Listings on Amazon? How Do I Merge Duplicate Listings in Seller Central?

The answer to this question, should I merge duplicate listings on Amazon, depends upon your relationship to these listings. Duplicate listings come about for various reasons. Sometimes other retailers load their own UPC codes, and duplicate the data on purpose – to achieve 100% buy box potential. This is of course against Amazon terms and conditions, but it happens. Other times retailers will list their items under a different brand, again against Amazon terms and conditions but it happens. In less nefarious instances, listings can get duplicated for a variety of corrupt or bad data instances.

Watch this video to walk through the quandary of duplicate listings.

So should you merge the listings?

If you are the manufacturer:

Yes. 100% of the time. No questions. That’s because a single listing will have a higher BSR (ranking) on Amazon and generate more exposure and sales.

If you are the wholesaler:

Same answer as manufacturer. Unless you allow white labeling. Often wholesalers will avoid managing MAP and just let the listings chaoticly exist to avoid the effort of crowd control. But same benefits apply here.

If you are the retailer:

Depends. If both listings are clean, and there are no MAP issues, you should consider it. However, if you’re the only prime seller on your listing, and your BSR is higher, and there are prime sellers on the other listing, there is no net benefit to you as a retailer to merge it. Often retailers will negotiate with manufacturers to go about these mergers despite this, to gain other benefits such as limiting the # of FBA partners they engage with, or inside discounts. So if you are a retailer with a tight relationship with the manufacturer you can consider this measure.

Duplicate Listing Example:

duplicate listings on amazon

How do I know if there are duplicate listings?

My tool of choice is Scan Power. There are many tools out there to consider. But whatever tool you use – you upload a simple UPC list. The tool crawls the UPCs across Amazon, and spits out an excel sheet for you to comb through.

How do I merge listings?

From the Scan Power, or other tool download, Highlight duplicate UPCs in the UPC column, and determine the highest ranking ASIN. Open Seller Central and file a ticket to merge the listings.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.Β Β 

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When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.Β 

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The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.Β 

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For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

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So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!Β 

Maria Victoria Piedad