Stay Updated On 2024 FBA Fees To Maximize Profits

2024 FBA Fees

For Amazon sellers, keeping tabs on 2024 FBA fees is like following the stock market – crucial for healthy gains. Regardless of experience level, staying updated on FBA fees is essential for Amazon sellers to make informed decisions, avoid financial surprises, and ultimately achieve healthy financial gains in the long run.

One of our best practices here in our Amazon Agency is being astute and vigilant for any changes in Seller Central that are instrumental to our clients’ success and growth.

With FBA fees being one of the crucial factors to success, we prepare this article to guide you in navigating the FBA fee changes in 2024.

2024 FBA Fees: Product Size Tiers

  • Product size tiers are measurement categories based on the unit weight, product dimensions, and dimensional weight of a packaged item.
  • The greater of unit weight or dimensional weight is used to calculate fees for large standard, large bulky, and extra-large units, except for extra-large 150+ lb.
  • Small standard and extra-large 150+ lb use unit weight to calculate fees.

Fees that use this attribute

  • FBA Fulfillment Fees
  • Monthly Inventory Storage Fees
  • Long-term Storage Fees
  • FBA Inventory Storage Overage Fees
  • FBA Removal Order Fees
  • FBA Disposal Order Fees
  • Fulfillment Fees for Multi-Channel Fulfillment Orders
  • FBA Inventory Placement Service Fees
  • FBA Prep Service Fees
2024 FBA Fees Product Tiers

2024 FBA Fees: Fulfillment Fees Non-Apparel

New Rate Cards and Size Tiers

  • New, more granular rate cards will be introduced for standard-sized products.

  • Large bulky and extra-large size tiers will be introduced.

Changes to FBA Fulfillment Fees

  • Starting on April 15, 2024, 2024 FBA fees on fulfillment services will be reduced for standard-sized and large bulky-sized products.

Shipping Weight Calculation

  • Shipping weight for calculating fees for small standard and extra-large 150+ lb is based on unit weight.

  • All other size tiers use the greater of unit or dimensional weight.

Related videos you can watch:

2024 FBA Fees Non-Apparel 1
2024 FBA Fees Non-Apparel 2

2024 FBA Fees: Fulfillment Fees For Apparel

Introduction of New Size Tiers

  • Amazon will introduce large bulky and extra-large size tiers.

Reduction in FBA Fulfillment Fees

  • Starting on April 15, 2024, FBA fulfillment fee rates will be reduced for standard-sized and large bulky-sized products.

Shipping Weight Calculation

  • Shipping weight for calculating 2024 FBA fees for small standard and extra-large 150+ lbs is based on unit weight.

Watch this related video to know more:

2024 FBA Fees Apparel 1

2024 FBA Fees: Size Samples

See how product size affects your 2024 FBA fees! Check out these examples.

2024 FBA Fees Size Samples 1
2024 FBA Fees Size Samples 2

2024 FBA Fees: Fulfillment Fees Dangerous Goods

FBA has separate fulfillment fees for dangerous goods (also known as hazardous materials or hazmat) that require special handling and storage.

Changes to Rate Cards and Size Tiers

  • On February 5, 2024, Amazon will introduce new, more granular rate cards for standard-sized products.
  • Large bulky and extra-large size tiers will be introduced.

Reduction in FBA Fulfillment Fees

  • Starting on April 15, 2024, FBA fulfillment fee rates will be reduced for standard-sized and large bulky-sized products.

Here are related resources to check out if you want to know more:

2024 FBA Fees Dangerous Goods

2024 FBA Fees: Prep Service Fees

  • FBA Prep Service helps you properly package and prepare your shipments for Amazon’s fulfillment centers.
  • Correct packaging and prep reduce receiving delays and protect your products from damage.

FBA Prep Service Details

  • If you use FBA Prep Service, your products will be prepared for a per-unit fee, including labeling, bubble wrap, stickering, and bagging.
  • After enabling the service, you can choose to prepare your own products or have Amazon prepare them for you.
  • When planning your shipment in the Send to Amazon workflow, you’ll receive an estimated FBA Prep Service fee based on the services required for each product.

Qualifying Products

  • Condition: Any (new, used, collectible, and refurbished)
  • Product Type: Any (media and non-media)
  • Barcode: Each unit must have a scannable barcode (e.g., ISBN, UPC, EAN, or JAN), not punched out, marked over, covered, or obstructed.

Refer to this table for corresponding 2024 FBA fees:

2024 FBA Fees Prep Services

2024 FBA Fees: Removal/Disposal/Liquidation Fees

Removal/Disposal

  • FBA removal and disposal fees are calculated when a removal or disposal order is placed and charged when the shipment leaves Amazon’s fulfillment centers.
  • If you place a removal or disposal order before February 5, 2024, the new 2024 FBA fees won’t apply, even if the shipment is completed on or after February 5, 2024.
  • Large, bulky and extra-large are previously called Oversize.
  • Special handling items may include apparel, shoes, watches, jewelry, and dangerous goods.
2024 FBA Fees Disposal

Liquidation Fees

  • Liquidation fees will remain unchanged.
  • Amazon applies two separate fees to each item you liquidate:
    • A 15% liquidations referral fee, based on the item’s gross recovery value.
    • A liquidations processing fee, based on the item’s size and weight.
2024 FBA Fees Liquidation

Watch these videos below to learn more:

2024 FBA Fees: Returns Processing Fee

  • Effective June 1, 2024, a new returns processing fee will be implemented for products with high return rates across most product categories, excluding Apparel and Shoes. 
  • This initiative aims to address the operational costs associated with product returns and promote a reduction in waste.
  • The 2024 FBA fees will be applied selectively to products exceeding a predefined return rate threshold established for each individual category.
2024 FBA Fees Returns

Related videos:

2024 FBA Fees: Monthly Storage Fee

  • Amazon charges monthly inventory storage fees for the space your inventory occupies in fulfillment centers.
  • These fees are based on the volume of space your inventory occupies in cubic feet.

Changes to Off-Peak Storage Fees

  • Starting April 1, 2024, off-peak monthly inventory storage 2024 FBA fees (January-September) will be reduced by $0.09 per cubic foot for standard-size products.
  • This change will first be reflected in May 2024 charges for storage that occurs in April 2024.

No Changes to Other Storage Fees

  • There will be no change to off-peak monthly inventory storage fees for large bulky or extra-large (previously called oversized) products.
  • There will also be no change to peak monthly inventory storage fees for standard-size, large bulky, and extra-large products.

For additional information, check out these resources

2024 FBA Fees: Storage Utilization Surcharge

  • Starting April 1, 2024, more detailed fee tiers will be introduced for the storage utilization surcharge.
  • The surcharge will apply to Professional sellers with a storage utilization ratio exceeding 22 weeks.
  • Inventory aged between 0 and 30 days will be exempt from the surcharge.
  • These changes will first appear in May 2024 charges for storage in April 2024.
  • Starting June 1, 2024, products auto-replenished by Amazon Warehousing and Distribution will qualify for a storage utilization surcharge waiver.
  • This change will first affect July 2024 charges for storage in June 2024.
2024 FBA Fees Storage Surcharge 1

2024 FBA Fees: Aged Inventory Surcharge

An adjustment will be made to the FBA aged inventory surcharge program, effective February 15, 2024. This update applies specifically to inventory stored within your fulfillment centers between 271 and 365 days, where the associated surcharge will increase. 

It is important to note that there will be no changes to the surcharge rates for inventory stored between 181 and 270 days, nor for inventory exceeding 365 days in storage.

Refer to this table for reference. Those marked with * are with the exception of products categorized as clothing, shoes, bags, jewelry, or watches.

2024 FBA Fees: FBA New Selection Program

FBA New Selection offers rebates on eligible branded and non-branded ASINs, along with free monthly storage, free liquidations of unproductive inventory, and free return processing for all eligible parent ASINs that are new to FBA, for a limited time.

Existing FBA sellers must enroll in the program and will be assessed for fee waivers based on eligibility criteria. New sellers will be automatically enrolled in the program if they create their first shipment within 90 days of listing their first buyable ASIN.

Rebate on Sales

  • Existing 10% average rebate on sales continues for eligible new-to-FBA parent products.
  • New rebates available for eligible non-branded products:
    • Non-Standard Size: Increased unit limit to 50 per product (previously 30) and extended duration to 120 days (previously 90).
    • Standard Size: Rebate applies to up to 100 units per product for 120 days.

Unit and Timing Eligibility (Non-Standard Size Products)

  • Increased benefits:
    • Units per product: 50 (previously 30)
    • Duration: 120 days (previously 90)

Reduced IPI Score Requirement

  • Lower score needed to qualify: 300 or higher (previously 400)

Reduced Vine Enrollment Fee (Coming Soon)

  • Get 25% off Vine enrollment for enrolling 3-10 units per product (details coming in early 2025)

Returns Processing Fee Exemption (Starting June 1, 2024)

  • No returns processing fees for up to 20 units of non-apparel/non-shoe products returned within 180 days.

2024 FBA Fees: Logistics

Program Enhancements

  • Revised 2024 FBA fees and Benefits: We have reviewed and adjusted the rates and benefits associated with the following programs:
    • Amazon Global Logistics
    • Partnered Carrier Program
    • Amazon Warehousing & Distribution
  • Auto-Replenishment Incentives: New discounts are available for sellers who utilize our auto-replenishment functionality for inventory management.

Weight Calculation Clarification

  • Determining Size Tier and Fees: We utilize the greater weight between the unit weight (actual product weight) and the dimensional weight when calculating fees for the following product sizes:
    • Large Standard
    • Oversize (excluding Special Oversize)
    • Large Bulky
    • Extra-Large (excluding 150+ lb) 
    • Exception: Fees for Small Standard, Special Oversize, and Extra Large 150+ lb items are based solely on unit weight.

2024 FBA Fees: Low-Price FBA

Items priced below $10 qualify for Low-Price FBA rates, which offer the same delivery speeds as standard FBA but are $0.77 cheaper. These rates include free shipping for Prime members and standard shipping for non-Prime customers.

2024 FBA Fees Low Price Non-Apparel
2024 FBA Fees Low-Price Apparel
2024 FBA Fees Low-Price HazMat

2024 FBA Fees: Low-Inventory-Level

Effective April 1, 2024

  • Applies to standard-size products with consistently low inventory relative to customer demand.
  • Designed to address issues related to inefficient distribution, degraded delivery speed, and increased shipping costs due to low inventory levels.

Inventory Level Criteria

  • Fee applies when a product’s inventory level relative to historical demand (known as “historical days of supply”) is below 28 days.
  • Fee charged when both long-term historical days of supply (last 90 days) and short-term historical days of supply (last 30 days) are below 28 days (4 weeks).
  • Example: If a product’s short-term historical days of supply is above 28 days but long-term historical days of supply is below 28 days, the fee won’t apply.

Calculation and Application

  • Historical days of supply metric calculated at the parent-product level for each seller.
  • Low-inventory-level fee added to the FBA fulfillment fee for all shipped units of eligible products.
2024 FBA Fees Low Inventory

2024 FBA Fees: Referral Fees

Referral Fee Reduction for Apparel Products (Effective January 15, 2024)

2024 FBA Fees Referral

2024 FBA Fees: Size Category Update

Amazon will implement new size tiers to replace the current Oversized category: Large Bulky and Extra-Large.

This change ensures a more accurate classification of products based on size and weight.

Enhanced Tiering for Standard-Sized Items

  • Small standard-size items will be tiered at 2-ounce intervals for precise categorization.
  • Large standard-size items exceeding 1 pound will utilize 4-ounce intervals for better differentiation.

Consistency Across Services

  • The new fulfillment tiers will also apply to remote fulfillment, ensuring consistent categorization across all Amazon services.

Benefits

  • Improved efficiency and accuracy for Amazon’s fulfillment process.
  • Enhanced experience for both sellers and customers.

2024 FBA Fees: Inbound Placement

Placing inventory strategically in multiple fulfillment centers nationwide is crucial for faster and more cost-effective product delivery. The FBA inbound placement service fee for standard and large bulky sized products, effective March 1, 2024, reflects the cost of distributing inventory to fulfillment centers closer to customers.

Minimal Shipment Splits

  • Send inventory to the minimal number of inbound locations, typically one, and Amazon will distribute it across their network, incurring a fee.
  • Fees may vary by inbound location, with potentially higher fees for shipments to the West compared to other regions.

Partial or Amazon-Optimized Shipment Splits

  • Send inventory to multiple inbound locations yourself for a reduced or no fee.
  • Reduced fees depend on the number of shipments and inbound locations.
  • Selecting the optimal number of inbound locations recommended by Amazon (generally four or more) incurs no fee.
  • Choosing to send inventory to a partial number of inbound locations (typically two or three) results in a reduced fee.
2024 FBA Fees Inbound Standard Size

2024 FBA Fees: NARF

North America Remote Fulfillment with FBA

Overview

  • Allows US sellers to sell to customers in Canada, Mexico, and Brazil without sending inventory to those countries.
  • Eligible products are automatically enrolled.
  • Offers appear on Amazon.ca, Amazon.com.mx, and Amazon.com.br.

Process

  • Amazon uses US inventory to fulfill orders directly to customers.
  • Sellers can opt out at any time.

Shipping and Returns

  • Prime customers in Mexico, Canada, and Brazil receive free shipping.
  • Customers pay import duties and taxes.
  • Returns go back to the US and follow the FBA customer returns policy.

Order Management

  • Orders appear in the seller’s Canada, Mexico, or Brazil account, based on customer location.
2024 FBA Fees NARF MX
2024 FBA Fees NARF CA
2024 FBA Fees NARF BR

2024 FBA Fees: Ships in Product Packaging

  • Allows products to be shipped to customers in their original packaging, without additional Amazon packaging.
  • Products certified as SIPP receive lower FBA fulfillment fees per certified unit.
  • Amazon certifies products if their packaging meets SIPP guidelines.
  • Products smaller than 6x4x0.375 inches or classified as dangerous goods or extra-large items are not eligible for SIPP rates.

Discounted Rates (Effective February 5, 2024)

  • Lowered 2024 FBA fees apply to fulfillment of SIPP-certified units.
  • Details on SIPP guidelines and enrollment can be found at SIPP enrollment guidelines.
2024 FBA Fees SIPP

2024 FBA Fees: AWD

  • Amazon Warehousing & Distribution (AWD) Rate Card is a third-party logistics program providing cost-effective, long-term bulk inventory storage.
  • Automatically replenishes inventory in Prime-ready fulfillment centers.

Enrollment and Fees

  • No fees for enrolling in the program.
  • Charges only apply when sending inventory to Warehousing and Distribution facilities.

Rate Card Changes (Effective March 1, 2024)

  • Base Rate: Applies if using your own transportation/carrier service for shipments to AWD.
  • Integrated Rate: Applies if using Amazon Global Logistics or the Partnered Carrier Program as the upstream transportation/carrier service provider.
  • Revised AWD storage fee will be first reflected in April 2024 FBA fees for storage utilized in March 2024. Processing and transportation fees will be applicable for replenishment orders confirmed on or after March 1, 2024.

Eligibility for Integrated Rates – Amazon Global Logistics Services

  • Minimum one LCL or FCL shipment using Amazon Global Logistics service inbounded for AWD in the last 115 days.
  • Eligibility evaluated on the 25th calendar day of a month for next month’s charging.

Eligibility for Integrated Rates – Partner Carrier Program Services

  • Minimum one LTL or SPD shipment created using Partner Carrier Program service inbounded for AWD in the last 30 days.
  • Eligibility evaluated on the 25th calendar day of a month for next month’s charging.

Multi-Channel Distribution Replenishment Orders

  • Processing fee: $2.50/box (base rate) or $2.13/box (integrated rate).
  • Transportation fee: $1.65/Cu ft.

FBA Fee Waivers

  • Waivers on selected FBA surcharges for sellers using automated replenishment feature of AWD.
  • Waived FBA inbound placement service fee for all AWD shipments.
2024 FBA Fees AWD

2024 FBA Fees: MCF

Eligibility

  • Multi-Channel Fulfillment (MCF) is open to new Professional sellers on Amazon.
  • First buyable ASIN listed in the US on or after March 1, 2024.
  • Program duration: March 1, 2024 – February 28, 2025.

Benefits

  • MCF New Seller Incentive:
    • 10% discount on fulfillment fees for the first 100 units shipped with Amazon MCF.
    • Applies to all product size tiers and MCF delivery speeds.
    • Includes additional MCF surcharges (if applicable).
    • Effective date: May 1, 2024.

Verification of Eligibility

  1. Access your New Seller Incentives dashboard.
  2. Click “Program Overview.”
  3. Navigate to the MCF tile.
  4. Look for the “Active” badge in the top right corner.

Monitoring Benefit Usage

  1. Access your New Seller Incentives dashboard.
  2. Click “Program Overview.”
  3. Navigate to the MCF tile.
  4. View details on shipped and remaining units eligible for the discount.

Viewing MCF Fee Statements

  1. Go to Seller Central > Payments > Reports repository.
  2. Generate a Custom Date Range report for the period you shipped your first 100 eligible MCF units.
  3. Download the report.
  4. Filter column L to “Non-Amazon” to see MCF fees.

2024 FBA Fees: How Do Sellers Cope?

Navigating the 2024 FBA fees can be challenging, especially with the recent changes and fee increases. Here are some best practices based on the latest updates:

  • Fulfillment Fees: Expect an average increase of 5 to 8% for standard size items, which is in line with inflation. Ensure your pricing strategy considers these increases.
  • Long-Term Storage Fees: The minimum storage duration for assessing fees has been reduced from a year to six months. Keep track of your inventory and avoid overstocking to minimize these fees.
  • Storage Fees: Amazon has introduced a tiered pricing model based on the product’s volume. Be aware that smaller items may experience increased storage costs.
  • Removal Fees: Fees for removing inventory from Amazon fulfillment centers have been revised. Plan your inventory management carefully to avoid unnecessary removals.
  • Packaging and Prep Service Fees: FBA has introduced fees for optional packaging and prep services. Consider using these services strategically, as they will now incur additional charges.
  • Category Specific Adjustments: Fees for certain categories have been adjusted. Sellers in specific niches may experience changes in referral fees or other category-related charges.
  • Return Processing Fee Increases: The fee for processing customer returns has been increased. Be proactive in managing your returns to minimize these fees.
  • Inbound Placement Fees: Consider using premium service to send inventory to a single location to reduce fees, or discounted service to send to multiple locations with no or reduced fees.
  • Utilize the Ships in Product Packaging (SIPP) Program: By participating in this program, you can benefit from discounted FBA fees. This program allows you to ship products in your own packaging, which can save you money.
  • Monitor Inventory Levels: Amazon will introduce a fee for standardized products that consistently have low inventory levels. Ensure you have at least a 4-week supply of inventory to avoid this fee.
  • Utilize New and Expanded Services: Amazon is offering incentives such as rebates, free monthly storage, and return waving fees for eligible new-to-FBA parent ASINs. Evaluate if these programs can benefit your business.
  • Stay Informed: Keep track of Amazon’s updates and policies regarding fees. Understanding these changes can help you adapt your strategy and minimize costs.

It’s essential to stay proactive and adapt your strategy to these changes to minimize costs and maximize your profitability on the Amazon platform.

In conclusion

Staying updated on the 2024 FBA fees is crucial for Amazon sellers to effectively manage their costs and maintain profitability on the platform. With the recent fee hikes, sellers need to be proactive in adjusting their strategies to mitigate the impact on their bottom line. 

My Amazon Guy, as an experienced Amazon agency, can help sellers navigate these changes and make the most out of this fee hike. Our team of experts can provide tailored solutions to optimize inventory management, shipping practices, and overall business strategies to ensure sellers thrive in this evolving marketplace. 

Contact My Amazon Guy today to learn how we can help grow your business and navigate the challenges of the 2024 FBA fee changes.

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Terms and Conditions
  1. Introduction
    Welcome to the MAG Growth LLC Referral Program. By participating in this program, you agree to the following terms and conditions. MAG Growth LLC (“Company”, “we”, “us”, or “our”) is located in Georgia, USA, and operates under the trade name My Amazon Guy.
  2. Eligibility
    To participate in the Referral Program, participants must agree to these terms, which become part of the MAG Growth LLC Policy. The program is open to individuals and organizations that can form legally binding contracts under applicable law.
  3. Referral Commission
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Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

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Brand Director

I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

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Brand Director

As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

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Brand Director

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Director of Client-Success and Website Orders

Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

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Interests: Gaming

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

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Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

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Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

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VICE PRESIDENT OF HUMAN RESOURCES

Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

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Kevin Sanderson

Vice President of Marketing

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Thomas Fitzgibbons

SENIOR ACCOUNT DIRECTOR

Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 

 

In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch

BRAND DIRECTOR

Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning

IT DIRECTOR

Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez

ACCOUNT DIRECTOR

A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon

ACCOUNT DIRECTOR

Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido

CHIEF TECHNOLOGY OFFICER

Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope

FOUNDER

Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.