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Walmart Questions & Answers from Walmart Seller Central Q&A

Walmart Questions & Answers from Walmart Seller Central Q&A

Walmart eCommerce is up and coming. From a recent webinar where a Walmart insider answers questions, these were the top questions and answers:


  1. Do I need to submit items to be a part of campaigns?
    1. Only for manual campaigns (algo campaigns will pull in items based on attributes)

                                                    i.     CM’s or CS’s may reach out to you for items

                                                   ii.     You can also present items to them – just ask for their preference on how to do this


  1. Who pays for shipping if you qualify for the Walmart free 2 day shipping program?
    1. This is seller funded
    2. If you use 3rd party service Deliverr you are eligible for discounts – article on this attached on Resources slide


  1. Are Marketplace sellers eligible to participate in sponsored Ad’s
    1. As of right now, no, but it may be an option in the future


  1. Is Walmart planning to develop a program similar to Fulfilled by Amazon?
    1. Not at the moment


  1. How do I submit to affiliates
    1. This will differ by division, reach out to your CM or CS
    2. Men’s has a template to fill out, please reach out to me for it if you are interested


  1. How do I opt in for the Walmart free 2 day shipping program?
    1. Go to seller center to view your delivery metrics and see if you qualify
    2. Request access through the shipping settings page on seller center

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad