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What Is Amazon Product Sourcing: Your Ultimate Playbook


What is Amazon product sourcing?

The foundation of a successful Amazon selling business.

As an Amazon seller, having a complete guide on what is Amazon product sourcing is crucial for optimizing your inventory selection, ensuring cost-efficiency, and ultimately boosting your profits.

In this comprehensive guide, we will dive deep into the world of Amazon product sourcing, providing you with valuable insights and strategies to stay ahead in the competitive marketplace.

If you are ready to take your business to the next level, read on:

00:00 Product Sourcing Research Tutorial

00:15 Product opportunity explorer

02:01 Advance Research

05:26 Opportunity Score

05:55 CAUTION: Everybody gets the same data set to work with

06:25 Your data set is customized based on what your account already carries

08:03 You can export it to excel

10:01 We got Helium10 50% discount

What is Amazon Product Sourcing

Amazon product sourcing refers to the process of finding and acquiring products to sell on the Amazon platform. It involves identifying potential suppliers or manufacturers, evaluating their products, negotiating terms and pricing, and ultimately selecting the products that align with your business goals and target market. 

Product sourcing is a crucial aspect of running a successful Amazon business as it directly impacts the quality, pricing, and availability of your inventory. Effective product sourcing strategies can help you find profitable products, stay competitive, and meet the demands of Amazon customers.

Do I Need To Determine First Is My Chosen Product Is Eligible For Selling On Amazon Before I Deal With Product Sourcing

Yes, it is important to determine if your chosen product is eligible for selling on Amazon before proceeding with product sourcing. Amazon has certain restrictions and guidelines for the types of products that can be sold on its platform.

To ensure your product is eligible, you should:

  1. Check if your product falls within the restricted categories or requires approval. Certain categories, such as restricted brands, hazardous materials, and adult products, have specific requirements and may require additional documentation or approval from Amazon.
  2. Research if there are any existing listings for similar products on Amazon. This will give you an idea of whether your product is already being sold and if there are any specific requirements or restrictions for that category.
  3. Review Amazon’s policies and guidelines on product quality, authenticity, and safety. Ensure that your product meets these requirements to maintain eligibility and provide a positive customer experience.

By determining the eligibility of your chosen product before sourcing, you can save time and effort by focusing on products that meet Amazon’s requirements and have a higher chance of being successfully listed and sold on the platform.

Why Is Amazon Product Sourcing Important?

Amazon product sourcing is important for several reasons:

  1. Quality and Reliability: Finding reliable suppliers ensures that you source high-quality products that meet or exceed customer expectations. This helps build trust with customers and can lead to positive reviews and repeat business.
  2. Competitive Advantage: Effective product sourcing allows you to find unique or differentiated products that set you apart from competitors. This can help you attract more customers and stand out in a crowded marketplace.
  3. Profitability: Sourcing products at competitive prices and favorable terms can enhance your profit margins. By negotiating well and finding cost-effective suppliers, you can maximize your profitability on Amazon.
  4. Inventory Management: Proper product sourcing helps you maintain optimal inventory levels, preventing stockouts or overstocking. This ensures that you have the right amount of inventory to meet customer demand, reducing the risk of lost sales or storage costs.
  5. Market Demand: Thorough product sourcing involves researching market trends and analyzing customer demand. This helps you identify popular and in-demand products, increasing the likelihood of sales and profitability.
  6. Scalability: As your Amazon business grows, effective product sourcing becomes even more crucial. It allows you to scale your operations by consistently finding new and profitable products to expand your product catalog.
  7. Customer Satisfaction: By sourcing high-quality products, you can provide customers with a positive buying experience. This leads to higher customer satisfaction, positive reviews, and increased brand reputation on Amazon.
  8. Risk Mitigation: Careful product sourcing helps mitigate risks associated with counterfeit or low-quality products. By conducting due diligence and working with reputable suppliers, you can reduce the chances of negative customer experiences and potential account suspensions.

The Different Types Of Amazon Product Sourcing

There are several different types of Amazon product sourcing methods that sellers can utilize. Here are a few common ones:

It’s important to note that each sourcing method has its own pros and cons, and the suitability of a particular method depends on factors such as budget, resources, expertise, and business goals. Some sellers may even combine multiple sourcing methods to diversify their product offerings and maximize profitability.

What is Amazon Product Sourcing: Market Research

Amazon product sourcing market research involves analyzing and evaluating various aspects of the market to identify profitable product opportunities. Here are some key points to consider:

  1. Product Demand: Researching product demand involves analyzing sales trends, customer reviews, and rankings to determine the popularity and potential profitability of a product. Tools like Jungle Scout, Helium 10, or AMZScout can be used to gather data on sales volume, competition, and other market factors.
  2. Competition Analysis: Understanding the competitive landscape is crucial to assess the viability of a product. This involves analyzing the number of sellers, their pricing strategies, product variations, and customer reviews. Tools like AMZScout, Viral Launch, or SellerApp can provide insights into competitors’ performance and help identify gaps in the market.
  3. Niche Research: Identifying profitable niches involves focusing on specific product categories or target markets with less competition and higher profit potential. Researching niche markets can be done by analyzing customer preferences, trends, and emerging product categories.
  4. Keyword Research: Conducting keyword research helps identify relevant search terms that customers use to find products on Amazon. Tools like Google Keyword Planner, MerchantWords, or Helium 10’s Cerebro can provide insights into search volume, competition, and related keywords.
  5. Product Differentiation: Assessing ways to differentiate your product from competitors is important for success on Amazon. This could involve offering unique features, bundling products, or targeting a specific customer segment.
  6. Pricing Analysis: Analyzing pricing strategies of similar products in the market helps determine the optimal price point for your product. This involves considering factors like production costs, competitors’ pricing, and perceived value.
  7. Trend Analysis: Keeping up with market trends and identifying emerging product categories can give you a competitive advantage. Monitoring social media platforms, industry blogs, and attending trade shows can provide insights into emerging trends.

Here is a market research video to enrich your knowledge

What is Amazon Product Sourcing: Identifying Profitable Niches

What are Product Niches In Amazon?

Product niches on Amazon refer to specific categories or subcategories of products that cater to a particular target audience or have a unique selling proposition. These niches are often characterized by a narrower focus and can be highly profitable if properly targeted. Some examples of product niches on Amazon include:

  1. Fitness and wellness: This niche includes products related to fitness equipment, workout accessories, health supplements, and wellness products.
  2. Home and kitchen: This niche covers a wide range of products for the home, such as kitchen appliances, cookware, home decor, and organization solutions.
  3. Electronics and gadgets: This niche encompasses various electronic devices, gadgets, and accessories, including smartphones, headphones, smart home devices, and gaming accessories.
  4. Beauty and personal care: This niche includes skincare products, makeup, hair care items, and personal grooming tools.
  5. Baby and child care: This niche covers products for infants and children, including baby gear, toys, clothing, and child care essentials.
  6. Outdoor and sports: This niche includes products related to outdoor activities, sports equipment, camping gear, and fitness apparel.
  7. Fashion and accessories: This niche covers clothing, shoes, accessories, and fashion-related products for men, women, and children.
  8. Books and media: This niche focuses on books, ebooks, audiobooks, and other forms of media like CDs and DVDs.
  9. Pet supplies: This niche includes products for pets, such as pet food, toys, grooming supplies, and pet accessories.
  10. Home improvement and tools: This niche encompasses products related to home improvement, DIY projects, tools, and hardware.

Niche Research And Selection Techniques

When it comes to Amazon niche research and selection, there are several techniques you can use to identify profitable niches that have less competition. Here are some strategies to consider:

  1. Keyword research: Start by conducting keyword research using tools like Amazon’s own Keyword Tool, Google Keyword Planner, or third-party tools like Jungle Scout or Helium 10. Look for keywords with high search volume and relatively low competition to identify potential niches.
  2. Trend analysis: Keep an eye on emerging trends and popular products by monitoring social media platforms, industry news, and Amazon’s “Best Sellers” and “Movers & Shakers” sections. By identifying rising trends early on, you can jump into a niche before it becomes oversaturated.
  3. Product differentiators: Look for products with unique features or improvements that set them apart from competitors. Differentiating factors could be quality, design, functionality, or even packaging. Finding a niche that offers a distinct value proposition can help you stand out in a crowded marketplace.
  4. Competition analysis: Study your potential competitors within a niche to assess their product offerings, pricing strategies, customer reviews, and overall market saturation. Analyze their strengths and weaknesses to identify gaps or opportunities where you can position your own products.
  5. Customer feedback and reviews: Dive into customer reviews and feedback for existing products within a niche. Identify common pain points, complaints, or unmet needs that you can address with your own product. This will help you understand what customers are looking for and how you can differentiate yourself.
  6. Profitability analysis: Evaluate the potential profitability of a niche by analyzing product margins, sales volume, and demand. Tools like Jungle Scout or Unicorn Smasher can provide estimates on sales volume and revenue for specific products, helping you gauge the market potential.
  7. Passion and expertise: Consider your own passions, interests, and expertise when selecting a niche. Building a business around something you genuinely enjoy or have knowledge of can give you the motivation and insight needed to succeed.

What is Amazon Product Sourcing: Supplier Research And Selection

Identifying Reliable Suppliers

Identifying reliable suppliers is crucial for the success of your Amazon business. Here are some techniques to help you find and evaluate reliable suppliers:

  1. Online supplier directories: Utilize online directories like Alibaba, Global Sources, or ThomasNet to find a wide range of suppliers. These directories provide detailed information about suppliers, including their product offerings, certifications, and contact details.
  2. Supplier verification: Verify the authenticity and reliability of potential suppliers by conducting thorough background checks. Look for suppliers with a good reputation, positive customer reviews, and a history of successful partnerships. You can also request references from other businesses they have worked with to get feedback on their reliability.
  3. Trade shows and exhibitions: Attend trade shows and exhibitions related to your product niche to connect with suppliers in person. These events provide an opportunity to meet suppliers face-to-face, assess their products, and establish personal relationships. Meeting suppliers in person can help build trust and confidence in their reliability.
  4. Supplier audits: Consider conducting supplier audits to assess their manufacturing processes, quality control measures, and overall business operations. This can be done by hiring a third-party inspection agency to visit the supplier’s facilities and evaluate their capabilities. Supplier audits help ensure that the supplier meets your quality standards and can deliver consistent, reliable products.
  5. Communication and responsiveness: Effective communication is crucial when working with suppliers. Evaluate their responsiveness and willingness to address your inquiries and concerns promptly. A reliable supplier will be proactive in providing updates, responding to your queries, and maintaining clear lines of communication.
  6. Sample testing: Request samples of the products you intend to source from potential suppliers. Testing these samples will allow you to evaluate the quality, functionality, and overall satisfaction of the products. It also provides an opportunity to assess the supplier’s ability to deliver products that meet your specifications.
  7. Scalability and capacity: Consider the supplier’s ability to meet your future demands. Assess their production capacity, lead times, and ability to scale production if your business grows. A reliable supplier should have the capacity to handle increased order volumes without compromising quality or delivery times.

Negotiating Favorable Terms And Pricing

Negotiating favorable terms and pricing with suppliers is an essential skill for e-commerce sellers on Amazon. Here are some strategies to help you negotiate better deals:

  1. Research and preparation: Before entering into negotiations, conduct thorough research on the market price, industry standards, and competitors’ pricing. This knowledge will give you leverage and confidence during negotiations. Additionally, gather information about the supplier’s costs, production capabilities, and any incentives they may offer.
  2. Build a relationship: Establishing a good rapport with the supplier is crucial for successful negotiations. Invest time in building a relationship by communicating regularly, showing interest in their business, and being respectful and professional. A positive relationship can make suppliers more willing to negotiate and offer better terms.
  3. Volume and long-term commitments: If you can commit to larger order volumes or long-term partnerships, leverage this as a bargaining chip during negotiations. Suppliers may be more inclined to offer discounted prices or favorable terms in exchange for a guaranteed, ongoing business relationship.
  4. Bundle products or services: Consider bundling multiple products or services together to create more value for the supplier. For example, if you’re sourcing multiple products from the same supplier, negotiate for a lower overall price by bundling them together. Alternatively, you can offer to pay for additional services (e.g., packaging, labeling, or customization) in exchange for better pricing.
  5. Explore alternative suppliers: Research and identify alternative suppliers as a backup plan. Let the current supplier know that you have other options and are considering different partnerships. This can create a sense of competition and motivate the supplier to offer more favorable terms to retain your business.
  6. Flexibility in payment terms: Negotiate flexible payment terms that align with your cash flow needs. For instance, you can request longer payment terms, installment payments, or discounts for early payments. This can help improve your working capital and cash flow management.
  7. Request samples or prototypes: Before finalizing a deal, request samples or prototypes to evaluate the quality of the supplier’s products. If the samples meet your standards, use this as an opportunity to negotiate better pricing based on the volume of orders you anticipate.
  8. Be prepared to walk away: Don’t be afraid to walk away from a negotiation if the terms or pricing offered are not favorable. Having alternative suppliers in mind will give you the confidence to negotiate from a position of strength.

Tips When Communicating With Suppliers

Effective communication with suppliers is crucial for building strong relationships and ensuring smooth operations. Here are some tips to improve your communication with suppliers:

  1. Clear and concise communication: Be clear and concise in your communication with suppliers. Clearly communicate your requirements, expectations, and any specific details related to the products or services you are sourcing. Avoid vague or ambiguous language that may lead to misunderstandings.
  2. Active listening: Actively listen to what your suppliers have to say. Pay attention to their concerns, suggestions, and feedback. This will help foster a collaborative and mutually beneficial relationship. Listening actively also allows you to understand their capabilities and limitations better.
  3. Timely responses: Respond to your suppliers’ inquiries, requests, and messages in a timely manner. Prompt communication helps build trust and reliability. If you need more time to gather information or make a decision, let your supplier know and provide an estimated timeline for your response.
  4. Maintain professionalism: Maintain a professional tone and demeanor in all your communications. Be polite, respectful, and considerate in your interactions, even when addressing concerns or negotiating terms. Professionalism is key to building trust and establishing a long-term partnership.
  5. Use multiple communication channels: Utilize various communication channels to stay in touch with your suppliers. Email, phone calls, and video meetings are all effective ways to communicate. Choose the channel that is most suitable for the situation and ensure you have clear lines of communication established.
  6. Provide feedback: Regularly provide feedback to your suppliers on their performance. Offer constructive criticism and praise when appropriate. This feedback loop helps suppliers understand your expectations better and can lead to continuous improvement in their products or services.
  7. Establish clear expectations: Clearly communicate your expectations regarding product quality, delivery times, packaging requirements, and any other relevant factors. This will help avoid misunderstandings and ensure that both parties are aligned on what needs to be delivered.
  8. Document important conversations: Keep a record of important conversations, agreements, and decisions made with your suppliers. This documentation serves as a reference point in case of any disputes or misunderstandings in the future.
  9. Face-to-face meetings: If possible, schedule face-to-face meetings with your suppliers. These meetings allow for more personal and in-depth discussions, fostering a stronger relationship.
  10. Resolve conflicts professionally: In the event of conflicts or disagreements, address them professionally and constructively. Seek solutions that are mutually beneficial and maintain open lines of communication throughout the conflict resolution process.

What is Amazon Product Sourcing: Supplier Sourcing Tactics

Domestic vs. International Sourcing

Domestic sourcing offers faster shipping speeds, taking about two weeks or sooner. It generally depends on the product, where you found it, and the availability in the warehouse.

International sourcing can be more cost-effective, such as when you source from wholesale suppliers, factories, or manufacturers. However, shipping items from overseas may take a few months, counting in sea freight duration.

Working With A Manufacturer Vs. A Middleman

Working directly with a manufacturer gives you more customization options, but working with a middleman can be less risky.

To find reputable overseas suppliers and manufacturers, use websites and resources where you can check verified seller information, number of transactions, feedback reports, and other pertinent information.

Start with Alibaba, which is a good place to find a wide variety of suppliers and manufacturers.

Be aware that some brokers may cross-dock or cross-sell products, so it’s important to do your research.

To build a relationship with manufacturers, start with small orders, which will allow you to assess the quality of the products and the reliability of the manufacturer.

Negotiate favorable terms by making good promises that you intend to keep.

Once you have a good relationship with a manufacturer, you can start placing larger orders.

To know if a product is indeed legit and of good quality, get samples from a few different manufacturers and compare them. Stress test the samples to see how they hold up.

Have a checklist or criteria of what you want from the product and use that to evaluate the samples.


For a water bottle, you would want to check the following:

Does it hold water well without spills?

Does it make water taste like plastic?

Do you have to wash it?

Once you have found a reputable manufacturer and a product that you are happy with, you can start placing larger orders.

What is Amazon Product Sourcing: Overseas Product Sourcing 

Why Should I Consider Sourcing Products Overseas?

Sourcing products overseas can offer several benefits for your business. Here are a few reasons why you should consider it:

  1. Cost savings: Overseas manufacturers often have lower labor and production costs, allowing you to source products at a lower price compared to domestic suppliers. This can help you increase your profit margins or offer competitive pricing to your customers.
  2. Access to a wider range of products: Overseas markets, particularly in countries like China, offer a vast range of products and manufacturing capabilities. This can give you access to unique and innovative products that may not be readily available domestically.
  3. Scalability: Overseas manufacturers are often equipped to handle large production volumes, making it easier for you to scale up your business and meet increasing demand.
  4. Specialized expertise: Certain countries are known for their expertise in specific industries or product categories. By sourcing from these regions, you can tap into the specialized knowledge and skills of manufacturers, leading to higher-quality products.
  5. Diversification: Sourcing products from different countries can help diversify your supply chain and reduce the risk of disruptions. This is especially important in situations like natural disasters or geopolitical events that may impact production in a particular region.

However, it’s important to note that there are also challenges associated with sourcing products overseas. Quality control, communication barriers, longer lead times, and potential cultural differences are some factors that need to be managed effectively. It’s crucial to conduct thorough due diligence, build strong relationships with suppliers, and implement quality control measures to mitigate these risks.

Things To Remember When Sourcing Products Overseas

Research the product to understand what to look for.

Source overseas:

Select a few different factories.

Request samples from each one and look at the product quality.

Negotiate with the factory that offers the best item.

Consider traveling to China to personally look at the factories and contact people.

Hire a liaison to represent you in China and do the actual inspections and negotiations for you.

Negotiation trick:

Do your best to negotiate the lowest possible price with the company.

Give this quote to the liaison and get a better price.

What to look for in a product:

Know the ingredients, problems exporting the ingredients, will it go rancid during shipping, quality of the product itself

How many items do you want, standard or specially made clippers?

Getting samples:

Go to China and get samples from factories.

Samples are important because they will tell you the product itself, its feel, and its quality.

You can see different packaging.


Possible scenario: You receive good samples, but the broker sends you bad ones for your actual orders.

Some companies may also cross-stock, selling items that they bought from another factory.

Beginners take heed in working with companies. It can happen that once you have placed the order, signed the contract, and paid the amount, then the company will disappear.

Certifications and Compliance:

Depends on the product, but make sure that the certification is legit.

Choose a company that is reputable and has certificates that can be searched in their public index.

Do your homework and do not just naively trust.

Look at certifications and make sure everything matches.

If you suspect something is amiss, then the more you need to investigate.

To find good companies, having samples and good communication are essential:

Compliance-wise, the checking of trademarks and patents will happen locally.

Again, do your homework. If the packaging of the product you were given has claims, research to determine if there are any IP violation here in the US.

Chinese manufacturers will only make and ship whatever you order from them and will not care if it violates any IP.

Supplier communication:

Set expectations.

After setting up your Alibaba account, you can prevent getting bombarded with offers from multiple manufacturers by searching for your product instead of posting that you are looking for something.

You can pick and select factories that are verified by checking seller’s rating.

Make sure you understand the payment system.

Ask for the catalog and determine the best price by going back and forth with the company.

Aim to get free samples, but some companies will have you shoulder the shipping fees from China to the US.

What is Amazon Product Sourcing: Inventory Management

Setting Optimal Inventory Levels

Setting optimal inventory levels is crucial for successful Amazon product sourcing. Here are some key factors to consider:

  1. Demand forecasting: Analyze historical sales data and market trends to forecast future demand for your products. This will help you determine the appropriate inventory levels to meet customer demand without excessive stock or stockouts.
  2. Lead time: Consider the lead time required for sourcing, manufacturing, and shipping your products. Factor in any potential delays or disruptions to ensure you have enough inventory to cover the lead time.
  3. Sales velocity: Evaluate the rate at which your products sell on Amazon. Higher sales velocity may require higher inventory levels to prevent stockouts and avoid losing sales opportunities.
  4. Seasonality: Take into account any seasonal variations in demand for your products. Adjust your inventory levels accordingly to meet peak demand during busy seasons and prevent excess inventory during slow periods.
  5. Storage capacity: Assess the storage capacity available to you, both in your own facilities and through Amazon’s fulfillment centers. Ensure you have enough space to store your products without incurring additional storage fees or risking inventory overflow.
  6. Cost considerations: Balancing inventory levels is crucial to avoid tying up excessive capital in inventory. Consider the costs associated with holding inventory, such as storage fees, insurance, and potential obsolescence.
  7. Safety stock: Incorporate safety stock into your inventory levels to account for unexpected fluctuations in demand or supply chain disruptions. Safety stock acts as a buffer to mitigate the risk of stockouts and customer dissatisfaction.

What is Amazon Product Sourcing: Cost Analysis and Pricing Strategy

Total Cost Of Sourcing A Product

The total cost of sourcing a product can vary depending on various factors. Here are some key components that contribute to the total cost:

  1. Product cost: The cost of the actual product from the supplier or manufacturer, which includes the manufacturing cost, raw material cost, and any additional expenses associated with producing the product.
  2. Supplier or manufacturer fees: Some suppliers or manufacturers may charge additional fees such as setup fees, tooling costs, or minimum order quantity requirements. These fees should be taken into account when calculating the total cost.
  3. Shipping and transportation costs: The cost of shipping the products from the supplier’s location to your destination. This includes freight charges, customs duties, import taxes, and any other fees associated with international shipping.
  4. Packaging and labeling costs: The cost of packaging materials, custom packaging design, and any labeling or branding requirements. This can include the cost of creating product packaging, inserts, and labels.
  5. Quality control and inspection costs: The cost of conducting quality control measures and inspections to ensure the products meet your standards. This may involve hiring third-party inspection services or conducting in-house quality checks.
  6. Storage and warehousing costs: If you need to store the products before shipping them to customers, consider the cost of warehousing or renting storage space. This includes rent, utilities, insurance, and any additional fees associated with storing the products.
  7. Currency exchange and banking fees: If you are sourcing products from a different country, consider any currency exchange fees or banking charges associated with international transactions.
  8. Compliance and regulatory costs: Depending on the nature of the product, there may be compliance and regulatory requirements that need to be met. This can include testing, certifications, and documentation costs.
  9. Miscellaneous costs: Other miscellaneous costs may include product samples, communication expenses, travel costs for supplier visits, and any unforeseen expenses that may arise during the sourcing process.

It’s important to thoroughly research and factor in all these costs to accurately determine the total cost of sourcing a product. This will help you make informed decisions and calculate the profitability of sourcing a particular product.

Factoring In Amazon’s Fees And Other Expenses

When factoring in Amazon’s fees and other expenses, it’s important to consider the following components:

  1. Referral fees: Amazon charges referral fees based on a percentage of the item’s sale price. The referral fee varies depending on the category of the product.
  2. Fulfillment fees: If you choose to use Amazon’s fulfillment services (Fulfillment by Amazon or FBA), you will incur fees for storage, picking, packing, and shipping. These fees are based on the size and weight of the product.
  3. Monthly subscription fees: Amazon offers different selling plans, including the Individual and Professional plans. The Professional plan has a monthly subscription fee, while the Individual plan charges a per-item fee.
  4. Variable closing fees: Certain categories on Amazon, such as media products, have variable closing fees in addition to referral fees. These fees apply when a product is sold and vary depending on the item’s price range.
  5. Advertising fees: If you choose to run advertising campaigns on Amazon, such as Sponsored Products or Sponsored Brands, there will be additional advertising fees associated with these campaigns.
  6. Storage fees: If you use FBA, you will be charged storage fees for keeping your products in Amazon’s fulfillment centers. These fees are based on the volume of space your products occupy and the time they spend in storage.
  7. Return processing fees: Amazon may charge return processing fees for handling customer returns. The fees depend on the size and weight of the returned item.
  8. Shipping and packaging costs: When sending inventory to Amazon’s fulfillment centers, you will need to consider the cost of shipping and packaging materials to ensure your products arrive in good condition.
  9. Promotional and deal fees: If you participate in promotional activities or run lightning deals on Amazon, there may be additional fees associated with these promotions.
  10. Other expenses: It’s important to consider other expenses such as product sourcing costs, manufacturing costs, product photography, graphic design, and any other expenses related to optimizing your product listings on Amazon.

Here is a video you can watch to know more

Pricing Structure For Competitive Advantage

The different pricing strategies you can utilize on Amazon for competitive advantage are:

  1. Launch Pricing Strategy: This involves offering a lower price for a limited time during the initial product launch to attract customers and generate early sales momentum.
  2. Competitive or Dynamic Pricing: This strategy involves constantly monitoring and adjusting your prices in response to market conditions and competitor pricing. By staying competitive, you can attract more customers and potentially increase your sales.
  3. Value-based or High Pricing: This strategy focuses on positioning your product as a premium option and charging a higher price based on its perceived value or unique features. This can help you differentiate your product from competitors and target a specific customer segment willing to pay more for quality.
  4. Bundling or Multi-pack Pricing: This strategy involves offering multiple products together as a bundle or multi-pack at a discounted price. This can encourage customers to purchase more items from you, increase their order value, and provide a competitive advantage by offering a better deal compared to buying individual items separately.

These pricing strategies can be effective for gaining a competitive edge on Amazon. Remember to consider factors like product costs, market demand, competitor analysis, and customer preferences when deciding on the most suitable pricing structure for your business.

How to price your product? Find out by watching this video:

What is Amazon Product Sourcing: Quality Assurance and Product Compliance 

Ensuring Product Compliance

Ensuring product compliance when sourcing products is crucial to maintain the quality and safety standards of your products. Here are some steps you can take to ensure product compliance:

  1. Research and Identify Applicable Regulations: Understand the regulations and compliance requirements specific to the products you are sourcing. This includes safety standards, labeling requirements, packaging regulations, and any other relevant laws or regulations.
  2. Choose Reliable Suppliers: Select suppliers who have a good track record of compliance and quality control. Conduct due diligence by checking their certifications, conducting supplier audits, and requesting documentation to ensure they meet the necessary compliance standards.
  3. Request Compliance Documentation: Ask your suppliers for documentation such as test reports, certificates of compliance, and regulatory certifications from accredited testing laboratories. These documents should demonstrate that the products meet the necessary compliance standards.
  4. Conduct Product Testing: Consider conducting independent product testing to verify compliance. Testing can help ensure that your products meet the required safety and quality standards. You can work with third-party testing laboratories to perform various tests based on the specific regulations and requirements.
  5. Implement Quality Control Measures: Establish robust quality control processes to monitor the production and inspection of your products. This can include regular factory audits, inspection checks, and sample testing to ensure ongoing compliance.
  6. Stay Updated on Regulatory Changes: Keep yourself informed about any updates or changes in regulations that may impact your products. Regularly review and update your compliance processes to align with the latest requirements.

Legal And Intellectual Property Issues

When sourcing products on Amazon, it is important to be aware of and address any legal and intellectual property issues. Here are some key considerations:

  1. Trademark Infringement: Ensure that the products you source do not infringe on any existing trademarks. Conduct thorough research to verify that the products or their packaging do not violate any registered trademarks owned by other brands.
  2. Copyright Infringement: Avoid sourcing products that violate copyright laws. This includes products that may use copyrighted images, logos, or designs without permission from the copyright owner.
  3. Counterfeit Goods: Take measures to prevent the sourcing of counterfeit goods. Counterfeit products can not only harm your reputation but also lead to legal consequences. Work with reputable suppliers and conduct thorough due diligence to minimize the risk of counterfeit products.
  4. Licensing and Authorization: If you plan to sell products that require licensing or authorization, ensure that you have the necessary permissions. This applies to products such as branded merchandise, licensed characters, or patented inventions.
  5. Product Liability: Understand the product liability laws in the jurisdictions where you sell. Ensure that the products you source meet the necessary safety standards and comply with relevant regulations to minimize the risk of liability issues.
  6. Restricted Products: Be aware of Amazon’s restricted product categories and policies. Some products may require additional approvals or documentation before they can be listed for sale.
  7. Intellectual Property Protection: Consider protecting your own intellectual property, such as trademarks or patents, to prevent others from infringing on your rights. Consult with legal professionals specializing in intellectual property law for guidance on protecting your brand and inventions.

Mitigating Risks Associated With Product Sourcing

Mitigating risks associated with product sourcing is crucial to ensure the success and sustainability of your business. Here are some strategies to help mitigate these risks:

  1. Supplier Due Diligence: Conduct thorough research and due diligence on potential suppliers. This includes verifying their reputation, financial stability, production capabilities, and compliance with relevant regulations. Request references and conduct supplier audits when necessary.
  2. Supplier Agreements: Establish clear and comprehensive supplier agreements that outline expectations, quality standards, delivery timelines, and other important terms. Include provisions for product quality control, intellectual property protection, and dispute resolution mechanisms.
  3. Quality Control Processes: Implement robust quality control processes to monitor the production and inspection of your products. This can involve regular factory audits, product testing, and inspection checks to ensure compliance with quality standards and specifications.
  4. Product Samples and Prototypes: Request product samples or prototypes from suppliers before placing large orders. This allows you to assess the quality, functionality, and design of the products and identify any potential issues or improvements.
  5. Product Testing and Certification: Conduct independent product testing to ensure compliance with safety standards and regulations. Seek certifications from accredited testing laboratories, where applicable, to demonstrate product quality and safety.
  6. Diversification of Suppliers: Avoid over-reliance on a single supplier by diversifying your sourcing. This helps mitigate the risk of disruptions due to supplier issues, such as production delays, quality problems, or unexpected events.
  7. Continuous Communication and Monitoring: Maintain open and transparent communication with suppliers throughout the sourcing process. Regularly monitor performance metrics, such as delivery times, product quality, and customer feedback, to identify any potential risks or areas for improvement.
  8. Stay Informed about Market Trends and Regulations: Keep yourself updated on changes in market trends, regulations, and industry standards that may impact your product sourcing. This allows you to adapt and adjust your sourcing strategies accordingly.

By implementing these risk mitigation strategies, you can minimize potential issues, ensure product quality and compliance, and maintain a reliable and sustainable supply chain for your business.

What is Amazon Product Sourcing: From The Manufacturer to Your Warehouse

Coordinating the shipping process with suppliers and freight forwarders is essential to ensure a smooth and efficient supply chain. Here are some steps to help you successfully coordinate this process:

  1. Establish Clear Communication Channels: Maintain open lines of communication with both your suppliers and freight forwarders. Clearly communicate your shipping requirements, timelines, and any specific instructions or documentation needed for the shipment.
  2. Provide Accurate and Complete Information: Ensure that you provide accurate and complete information to your suppliers and freight forwarders. This includes details such as product dimensions, weight, quantity, and any special handling requirements. Accurate information helps prevent delays or issues during the shipping process.
  3. Coordinate Order Confirmations: Request order confirmations from your suppliers, detailing the products, quantities, and shipping dates. This allows you to verify that the order is correct and aligns with your shipping schedule.
  4. Obtain Shipping Quotes: Request shipping quotes from multiple freight forwarders to compare costs and services. Consider factors such as transit time, shipping methods, and any additional services required, such as customs clearance or insurance.
  5. Coordinate Pickup and Delivery: Coordinate with your suppliers and freight forwarders to arrange the pickup of goods from the supplier’s location and the delivery to the designated destination. Provide clear instructions and contact information to ensure a smooth handover of the goods.
  6. Documentation and Customs Compliance: Ensure that all necessary shipping documentation, such as commercial invoices, packing lists, and customs declarations, are accurately prepared and provided to the freight forwarder. Verify that the documentation complies with the customs regulations of both the origin and destination countries.
  7. Track and Monitor Shipments: Utilize tracking tools or systems to monitor the progress of your shipments. Stay in touch with the freight forwarder for updates on the shipment’s status and any potential delays or issues.
  8. Addressing Issues or Delays: In case of any issues or delays, promptly communicate with both your suppliers and freight forwarders to address the situation. Work together to find solutions and minimize the impact on your supply chain.

By effectively coordinating the shipping process with suppliers and freight forwarders, you can ensure timely delivery of your products, reduce the risk of disruptions, and maintain a reliable supply chain for your business.

What is Amazon Product Sourcing: Sustainability and Ethical Sourcing

Incorporating sustainable and eco-friendly practices when sourcing products is not only beneficial for the environment but also increasingly important to consumers. Here are some ways you can prioritize sustainability in your sourcing process:

  1. Supplier Selection: Choose suppliers who prioritize sustainability and have environmentally friendly practices. Look for suppliers who use renewable energy, have waste reduction initiatives, or are certified for sustainable manufacturing processes.
  2. Sustainable Materials: Opt for products made from sustainable materials such as organic or recycled materials. This can include packaging materials, product components, or even the entire product itself. Consider using eco-friendly alternatives to plastics, such as biodegradable or compostable materials.
  3. Energy Efficiency: Consider the energy efficiency of the products you source. Look for energy-efficient technologies or products that have a lower environmental impact during their use phase. This can include appliances, electronics, or lighting products.
  4. Carbon Footprint: Assess and minimize the carbon footprint associated with your sourcing process. Encourage suppliers to use transportation methods that reduce emissions, such as shipping by sea instead of air whenever possible. Consolidate shipments to reduce the number of trips and optimize logistics to minimize transportation-related emissions.
  5. Packaging Optimization: Reduce unnecessary packaging and opt for sustainable packaging materials. Encourage suppliers to use minimal packaging and explore options such as recycled or biodegradable packaging materials. Consider using packaging designs that minimize waste and are easily recyclable.
  6. Supply Chain Transparency: Emphasize transparency in your supply chain by working with suppliers who can provide information about their sourcing practices and the origin of their materials. This allows you to ensure that sustainable practices are followed throughout the entire supply chain.
  7. Social Responsibility: Consider the social impact of your sourcing decisions. Work with suppliers who uphold fair labor practices, provide safe working conditions, and support local communities. Consider certifications such as Fair Trade or B Corporation to ensure ethical sourcing practices.
  8. Consumer Education: Educate your customers about the sustainability aspects of your products. Highlight the eco-friendly features, materials, or certifications to create awareness and encourage conscious consumer choices.

By incorporating these sustainable and eco-friendly practices into your sourcing process, you can contribute to a more sustainable future, appeal to environmentally conscious consumers, and differentiate your brand in the market.


What is Amazon Product Sourcing? It is part of a successful selling strategy that can empower your business to synchronize with market demands, ensuring cost-efficiency and driving substantial profits. 

To further help you succeed as an Amazon seller, here are some mistakes to avoid with Amazon product sourcing:

  • Not doing your research: Before you source any products, it’s important to do your research and understand the market. This includes identifying trends, analyzing competition, and estimating demand.
  • Choosing the wrong suppliers: It’s important to choose suppliers that are reliable, offer high-quality products, and have good customer service.
  • Not negotiating: Don’t be afraid to negotiate with suppliers to get the best possible price and terms.
  • Not inspecting products: When you receive products from your suppliers, be sure to inspect them carefully to ensure that they meet your quality standards.
  • Overstocking: It’s important to avoid overstocking on products, as this can tie up your cash flow and lead to losses.
  • Not having a backup plan: In case your supplier has problems, it’s important to have a backup plan in place. This could involve having multiple suppliers or being able to switch to a different product.

Here are some additional tips for successful Amazon product sourcing:

  • Focus on a niche: It’s better to specialize in a particular niche than to try to sell a wide variety of products. This will allow you to become an expert in your niche and better understand the needs of your customers.
  • Start small: Don’t try to source too many products at once. Start with a small number of products that you are confident you can sell. You can always add more products later.
  • Use a product research tool: There are a number of product research tools available that can help you find profitable products to sell. These tools can help you identify trends, analyze competition, and estimate demand.
  • Track your results: It’s important to track your results so that you can see what’s working and what’s not. This will help you to improve your sourcing strategies over time.

Cathy Barouch

Brand Director

Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.

John Lane

Brand Director

I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

Benjamin Loya

Brand Director

As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

Jeffrey Lenz

Brand Director

Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

Jeffrey brings a wealth of knowledge in:

  • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
  • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
  • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
  • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

Tony Chung

Brand Director

Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

Tony excels at:

  • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
  • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
  • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
  • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

Jan Pao Montecillo

Director of Client-Success and Website Orders

Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

  • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
  • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
  • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

Interests: Gaming

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva


Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family


Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons


Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 


In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch


Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning


Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez


A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon


Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido


Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope


Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.