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MAG My Amazon Guy logo capitalized

Are SKUs and Keywords Case Sensitive on Amazon SC?

Did you know that on Amazon Seller Central SKUs are case sensitive? By forgetting or unknowingly using lowercase as part or all of your SKU, it could result in many data problems. Steven Pope, the founder of My Amazon Guy, has helped hundreds of clients list and sell thousands of products on Amazon over many years.

In that time, there’s never been an issue with a SKU in all caps, whereas several bugs have occurred with non-proper case variants. It goes without saying, then, that using all capital letters whenever you’re creating a SKU is highly advisable.

MAG TIP – SKU Naming Convention System
The other highly recommended process is coming up with a SKU naming convention. In other words, if you have a product – hot tamales candy, for example – you can tell immediately what the product is and logistically assist your warehouse with shipping and packing orders.

You may want to put the ounce quantity into the SKU and four digits for the UPC. In that case, you could begin with “HT,” which stands for “hot tamale,” followed by four numbers for the UPC, “1234” (as an example), and lastly, the size or weight, “140Z”. It would then read, “HT1234140OZ.”

That way, if you ever create multiple SKUs of different sizes – 28 or 55 ounces, for instance – you can quickly tell the difference between products because of the standard naming convention. This method allows you to scale all of your product data and simplify your life.

Are Those Pesky Keywords Case Sensitive?
On Amazon, the quick answer is no.

Suppose you’re curious why. Amazon doesn’t read the capitalization as part of the search term algorithm. So the case of those phrases that you see in the Key Product Features, the Product Description, or even the Search Terms in the Keywords Field doesn’t matter.

Even if you enter capital letters into the search box, you’ll notice that all suggestions will remain in lowercase. “Christmas Gifts,” for example, will show up as “christmas gifts.”

Increased Indexing
However, when it comes to increased indexing, you need to have an exact match of the phrase. That is especially noteworthy.

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.Β Β 


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.Β 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.Β 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!Β 

Maria Victoria Piedad