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Brand Tailored Promotions to Skyrocket Your Amazon Success: Personalize Discounts and Cultivate Customer Loyalty

My Amazon Guy

Are you an Amazon seller looking to harness the power of Brand Tailored Promotions to elevate your marketing strategies? Have you ever wished for the ability to personalize discounts and cultivate strong customer relationships on the platform? 

 

Well, with the introduction of Brand Tailored Promotions, that possibility has become a reality. In this article, we’ll explore the world of Brand Tailored Promotions on Amazon, uncovering its potential and providing valuable insights on how you can make the most of this powerful tool. 

 

Get ready to revolutionize your approach to Amazon marketing as we dive into the benefits and strategies behind Brand Tailored Promotions. Here’s a video of Jason Mastromatteo, our VP of Brand Management here at My Amazon Guy, as he walks you through the new Seller Central feature: Brand Tailored Promotions.

Brand Tailored Promotions: Are you Eligible? Where can you access it?

Being Brand Registered is a prerequisite for accessing this powerful tool.

Once logged in to your Seller Central account, head over to this link  https://sellercentral.amazon.com/brand-tailored-promotions/ or go to Advertising -> Brand Tailored Promotion. 

You might see a “Coming Soon” message when accessing this page. This is because Amazon is gradually rolling out this new feature and will soon add all US-eligible brands.

Why Should Brand Tailored Promotions Matter To Sellers

Brand Tailored Promotions Benefits

Create exclusive discounts and offers

Brand Tailored Promotions allow sellers on Amazon to craft customized discounts and offers, providing a unique and personalized shopping experience for their customers.

These promotions allow you to target specific customers and offer them personalized deals, which can help increase conversion rates and boost sales. By creating exclusive discounts and offers, you can attract more customers to your brand and encourage repeat purchases. 

Additionally, these promotions can also help you gain exposure and visibility on the Amazon platform.

Foster customer loyalty and boost sales

By offering tailored promotions, sellers can nurture stronger relationships with their customers, leading to increased loyalty and repeat purchases, ultimately driving sales growth.

By aligning promotions with their brand identity, sellers can effectively communicate their brand message and build brand loyalty among customers. This can lead to increased customer trust and repeat purchases, as customers are more likely to remember and recognize a brand that consistently delivers a positive experience.

Improve marketing efforts

Targeted promotions enable sellers to reach specific customer segments, optimizing their marketing campaigns and increasing the chances of engaging with the right audience.

Enhance promotion effectiveness

With Brand Tailored Promotions, sellers can fine-tune their promotional strategies, ensuring higher conversion rates and maximizing the return on their marketing investments.

Cost-effective brand promotion

Leveraging Brand Tailored Promotions can be a budget-friendly approach to promoting a brand on Amazon, making it an appealing choice for sellers seeking efficient ways to grow their business.

Brand tailored promotions matter to sellers because they help create a cohesive and consistent brand image. When sellers create promotions that are specifically tailored to their brand, it helps differentiate them from their competitors and allows them to showcase their unique value proposition.

Can I Target Only My Brand Followers with Brand Tailored Promotions?

Since the launch in early 2023, Brand Tailored Promotions have significantly improved the interaction between sellers and customers.

 

This tool is exclusively available to brand-registered sellers, which might lead you to believe that your promotions are restricted to your brand followers only. However, Brand Tailored Promotions offer the opportunity to connect with existing and potential customers.

 

Seller Central provides several customer segments that you can target using this advertising tool:

 

  • Brand Cart Abandoners
  • Brand Followers
  • High-Spend Customers
  • Potential New Customers
  • Recent Customers
  • Repeat Customers

Below, we will provide more details about each of these customer segments, so keep reading to learn more.

How Much Does It Cost To Set Up Brand Tailored Promotions?

The cost-effectiveness of this advertising tool lies in its no-charge setup for promos.

How to Create A Tailored Promotion?

Once you are in the Brand Tailored Promotions dashboard:

  1. Select your brand (if you have more than one registered brand) and click “Create a tailored promotion.”
Create Brand Tailored Promotions

 

    2. Select the audience you want to target. Click “Next.”

Brand and Audience Brand Tailored Promotions

    3. Fill in the necessary Promotion details.

Promotion Details Brand Tailored Promotions
  • The promotion Name is only visible to the seller.
  • The percent discount must be 10-50%.
  • The budget for the promotion represents the maximum amount that can be spent on discounts or offers for customers.
  • The start date should be a minimum of 24 hours in the future.
  • Brand Tailored Promotions apply to the entire brand catalog for one redemption per customer. Soon, you’ll have the option to select specific ASINs for tailored promotions. 
  • These promotions will automatically display on the detail page by default.
  • Approved promotions will be visible to the target audience.

For editing and/or deactivating a Tailored Promotion, you may visit this help article.

How Do Customers See the Promotion?

The eligible shopper can see a ‘Follower promo’ or ‘Exclusive promo’ green badge on the search, promotion shopping, and search pages.

Why am I unable to view the Tailored Promotion on the product detail page, even after submitting it?

Tailored promotions are exclusively displayed to the customers for whom the promotion is tailored. If you don’t see the tailored promotion on the detail page, it could be due to the following reasons:

 

  • You might not belong to the selected audience.
  • There is probably another ongoing promotion whose value is higher than the tailored promotion for that particular ASIN
  • The selected item is possibly not the Featured Offer.

Best Practices To Make The Most Of Brand Tailored Promotions

Understand who your audience is and how to best engage them.