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How to Generate Positive Reviews on Amazon – Repeat Customer Targeting

How to Target Repeat and Returning Customers

Generating reviews on Amazon has always been tough. With most review generating strategies there is no way to tell if a customer is going to leave a positive or negative review. The solution is to target repeat customers. 

Our strategy is to comb through each of the orders and find the repeat customers who are more likely to leave a positive review and specifically reaching out to them. Amazon has a relatively new feature where you can request a review from customers and they will send out an official email from Amazon asking the customer to leave a review.

You can also set up an Automated Review Request email campaign from a third party service to send these requests out for you. There are several different tools to choose from. We recommend Feedback Whiz as they have the functionality to specifically target repeat customers. You can create an email template that can be sent to all of your loyal customers asking them to leave a review. It is a great set and forget tool that will save you time and a lot of effort.

Depending on your sales volume one methodology might be preferable. When you are just starting off you might not need a third party tool for this strategy. But once sales start to grow, you’re going to have to find a tool to handle customer review requests.


Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad