How to Target Repeat and Returning Customers
Generating reviews on Amazon has always been tough. With most review generating strategies there is no way to tell if a customer is going to leave a positive or negative review. The solution is to target repeat customers.
Our strategy is to comb through each of the orders and find the repeat customers who are more likely to leave a positive review and specifically reaching out to them. Amazon has a relatively new feature where you can request a review from customers and they will send out an official email from Amazon asking the customer to leave a review.
You can also set up an Automated Review Request email campaign from a third party service to send these requests out for you. There are several different tools to choose from. We recommend Feedback Whiz as they have the functionality to specifically target repeat customers. You can create an email template that can be sent to all of your loyal customers asking them to leave a review. It is a great set and forget tool that will save you time and a lot of effort.
Depending on your sales volume one methodology might be preferable. When you are just starting off you might not need a third party tool for this strategy. But once sales start to grow, you’re going to have to find a tool to handle customer review requests.