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How to Set Up an Amazon EU Seller Account to Sell in Europe

Europe is the second-largest Amazon market and now you have the opportunity to sell your product in all of the major countries. Amazon now offers a discounted subscription fee of €39.99 by linking all of the EU accounts together. You will no longer have to pay a fee for every region account in the EU. Follow the steps below to set up and link your Amazon EU accounts.

Linking accounts

Linking accounts unifies your selling experience across Amazon’s international marketplaces and lets you more easily manage and scale your global business. Along with providing single sign-on, linking accounts gives you a single view of sales, orders, and buyer messages from all of your countries. You also gain access to tools previously restricted to a single country, as well as our discounted international selling plan.


How to link your accounts

LINK EXISTING ACCOUNTS: If you are already selling in multiple countries or regions — for example, Europe and North America — and you want to link those accounts:

  1. Sign in to Seller Central from any of your country or regional accounts and select Sell Globally from the Inventory drop-down menu.
  2. Click the tab of the country or region where you want to link accounts.
  3. Select the I have a selling account option for the country or region you want to link.
  4. Click Link accounts.
  5. When prompted to sign in again, enter the email and password of the second country or region.

REGISTER AND LINK NEW ACCOUNT: If you are new to selling in a country or region — for example, Europe — and you want to register and link accounts:

  1. Sign in to Seller Central in a country or region where you are already selling and select Sell Globallyfrom the Inventory drop-down menu.
  2. Click the tab of the country or region where you want to register and link accounts.
  3. Select the Create a selling account option for the country or region where you want to register.
  4. If asked to sign in again, use the email and password for the region where you are already selling.
  5. Complete the registration by providing additional details, if asked. Your new account will be linked automatically when you are finished.

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad