How to Track Amazon Sales from External Traffic Using Stores and Tracking Codes

Steven Pope - Amazon Expert

How to Track Sales on Amazon from External Traffic Sources Using UTM Codes and Storefront Brand Pages (without violating TOC using Amazon.com Associates Program).

Click here to learn how our Full Service Amazon Agency can help you stand out from your competition and showcase your collection of products on your Amazon Brand Storefront.

Here’s an example of a storefront sub page. I’ve made this UTM link in case any of you buy this product after clicking, it will track the conversion: https://www.amazon.com/stores/page/53EDB83F-0F7D-4211-B01F-1A319FE00068?channel=MyAmazonGuyDemo

Amazon Seller Website

To create a source tag, watch this video.

Steps below:

  1. Go to the store page in Seller Central
A login page with a backpack and other items, reflecting the e-commerce platform managed by My Amazon Guy.
  1. Click on Insights
A screen shot of a screen with a yellow button for account management.
  1. Click on Create Source Tag
This tutorial features a screen displaying step-by-step instructions on creating a secure tag for Amazon account management.
  1. Here generate the tag, add a word for the campaign in question, like “Facebook”

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Steven Pope, Founder

Hi I’m Steven, founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We growth hack ecommerce and marketplaces through PPC, SEO, design, and catalog management.

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