Amazon Advertising Attribution
Amazon took away some nifty stuff with APIs and ability to track sales into platforms like Facebook this past summer. They are now rolling out new tools and functionality to everyone but in a more controlled format called “Attribution” which is in beta for Amazon advertising.
Here’s what you need to do:
- Register for Amazon Attribution
- Accept the invite by email.
- Create user login
- Create tracking ID for product
Here’s an example of what you will see when you are registered. A code that can be used to track into Google Adwords:
Then in Google Adwords you can see the final url suffix is added.
In theory this could even send sales data back to those platforms so they can optimize to conversion.