How to Track External Traffic into Amazon – Beta Advertising Attribution

Amazon Expert

Hi I’m Steven, Founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

Amazon Advertising Attribution

Amazon took away some nifty stuff with APIs and ability to track sales into platforms like Facebook this past summer. They are now rolling out new tools and functionality to everyone but in a more controlled format called “Attribution” which is in beta for Amazon advertising.

Here’s what you need to do:

  1. Register for Amazon Attribution
  2. Accept the invite by email.
  3. Create user login
  4. Create tracking ID for product

Step One: Registration Process:
   advertising attribution amazon

Step Two: Tag Implementation Process
Amazon Attribution Publisher Implementation Instructions EMAIL 2 page 001

Step Three: Search Tag Implementation Process
Amazon Attribution Search Implementation Instructions EMAIL 1 page 001 e1579611075152

Step Four: Social Media Tag Implementation Process
Amazon Attribution Social Implementation Instructions EMAIL page 001Help maximize your return on investment (ROI) and grow your product sales. For the first time, you can measure the impact of search, social, email, display, and video media channels based on how consumers discover, research, and buy your products on Amazon. Amazon Attribution’s unique conversion metrics — including Amazon detail page views, purchase rate, and sales — give you a comprehensive view into how each of your marketing tactics contribute to shopping activity on Amazon.

Here’s an example of what you will see when you are registered. A code that can be used to track into Google Adwords:

advertising attribution

Then in Google Adwords you can see the final url suffix is added.

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In theory this could even send sales data back to those platforms so they can optimize to conversion.