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Should You Respond to Emails from “Amazon Answers” titled “Can you answer this question about…” the products you sell?

As an Amazon Seller, you will occasionally get emails from Amazon Answers that might look like the image below.

amazon answers

These questions are asked by customers through the amazon answers platform. If your seller account sells or has sold the product in question Amazon will send you an email asking if you can assist the customer.

What are Amazon Answers?

Amazon Answers allows customers to get feedback on a product from other customers and sellers alike. 

Why is Amazon Sending me an Email with a Customer Question?

Amazon will send emails to sellers who are actively selling the product with a question or have sold the product in the past. 

Is there a Benefit in Answering the Questions?

Yes, albeit indirectly. There is no direct performance benefit (better search rankings, buy box eligibility, etc) for answering customer questions. However, your answer can help make for a more informed buyer and could avoid similar questions after purchase. The more informed a buyer is, the less likely they are to return an item. 

Can I Opt Out?

Yes, anyone receiving these emails can opt out. To do so click the unsubscribe link at the bottom of an Amazon Answers email as shown below. 

amazon answers seller central

Bottom Line:

There is no obligation to participate in Amazon Answers. If you chose to participate, Amazon Guidelines will need to be followed. For further information, please access the link below:

https://www.amazon.com/gp/forum/content/seller-guidelines.html?ref_=gl

How to Respond to Amazon Answers?

  1. Go to the email where Amazon requests an answer. 
  2. Click Respond to question.

Respond to question for Amazon Answers

3. Next type in the answer to the question and click answer, as shown below. 

How to Answer

4. Amazon will review the answer, and if approved it will display to the customer. 

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad