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Enhanced Brand Content EBC Amazon Strategy Tips & Tricks Keywords

Enhanced Brand Content Amazon Strategy Tips & Tricks

When you are writing product descriptions for A+ content, or Enhanced Brand Content, you need to write a lot more copy than you might assume. As a brand owner you should tell your story. Amazon EBC does in fact index for SEO. The search terms you embed will increase hundreds of new targeting keywords, which leads to increased sales and traffic. Make sure your image blocks have alt text keywords in them. Adding copy, images, and A+ content is one of the fastest ways to grow your brand through your Amazon listings.

Below are some links to helpful information on EBC/A+ Enhanced Content.

Click here to learn how we can help you stand out from your competition and showcase your brand with Enhanced Brand Content on Amazon.

Intro: My Amazon Guy Basic Tutorial

Advanced guide: A+: In Depth A+ Content Guide

EBC: In Depth EBC Guide

Good Content Examples: https://www.amazon.com/Apple-Cider-Vinegar-Shampoo-Conditioner/dp/B07HRNLW6Vhttps://www.amazon.com/dp/B01NAXSGPO

Main Methods:

  1. Add 1000+ words of copy
  2. Keywords in copy, headlines
  3. Keywords in alt text of photos (behind scenes)
  4. Take up space, decrease noise from competitors and other Amazon elements that don’t help your sales
  5. Organize information in a pyramid with the most unique product information at the top, product grid in middle and category information in middle, and brand story at bottom.
  6. Recommend using custom templates to build as you have assets available.
  7. Copy the templates over to other products.

Goals:

  1. Increase total keywords ranked for
  2. Increase keywords rankings to be higher ranked to page 1
  3. Increase traffic to listing
  4. *Enhanced content has not made much of an impact to conversion rates for most sellers – and is thus seen as more of a traffic play*

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad