Last Updated: September 24, 2024
Are you looking for ways to boost sales on Amazon? Try creating Amazon FBA Virtual Bundles!
There are countless strategies to increase Amazon sales – from running PPC campaigns to optimizing your listings, sellers have many options to attract more customers. However, one effective strategy that doesn’t require any advertising spend is using Amazon Virtual Bundles.
With Amazon FBA Virtual Bundles, you can combine multiple products without needing extra inventory or physical bundling. It enhances the perceived value and gives shoppers more reasons to buy from you.
In this guide, we’ll look into everything you need to know about Amazon Virtual Bundles.
Table of Contents
What Are Amazon FBA Virtual Bundles?
Although there are many ways to sell on Amazon, using Amazon Virtual Bundles is one of the best strategies to boost sales and provide added value to your customers.
Amazon FBA Virtual Bundles allow brand owners to create ‘virtual’ bundles made up of two to five complementary ASINs, all purchased from a single product detail page. This enables sellers to offer bundled products without needing physical packaging or changes to their FBA inventory.
In the past, virtual bundles were not displayed prominently on Amazon product pages, often buried further down where customers could easily miss them. However, they are now featured right beneath the product price, making them more visible and accessible, which leads to increased clicks and sales.
- 00:00 - Introduction to Virtual Bundles on Amazon
- 00:07 - Update and Impact of Virtual Bundles
- 00:15 - Example of a Virtual Bundle Listing
- 00:30 - Benefits of the New Virtual Bundle Display
- 00:46 - 2024 Strategy: Leveraging Virtual Bundles
- 01:01 - Old vs New Virtual Bundle Placements
- 01:24 - How to Create Effective Virtual Bundles
- 01:38 - Setting Up Virtual Bundles in Seller Central
How Do Amazon Virtual Product Bundles Work?
When you create an Amazon Virtual Bundle, customers can view and purchase a curated set of complementary products from a single product detail page. Once a shopper buys your virtual bundle, Amazon handles the fulfillment by picking and shipping each item from your FBA inventory.
This process allows you to offer bundled deals without the need to physically package items together.
Seller Eligibility and Requirements
- Only sellers with a registered brand in the Amazon Brand Registry can create bundles.
- All items in the bundle must have active FBA inventory and be in ‘New’ condition.
- • Gift cards, digital products (music, videos, e-books), and renewed/used ASINs cannot be included in the bundle.
- Using virtual bundles is only available for US Amazon stores.
Pricing Your Virtual Bundles
Product bundles can be priced lower than or equal to the total of the products in the bundle. The most successful bundles typically offer attractive discounts. If a bundle price exceeds the sum of its component’s prices, the bundle will lose Buy Box eligibility.
Bundle prices will remain the same even if the price of a component changes; it is the seller’s responsibility to monitor the bundle price and update it if component pricing changes.
How to Create a Virtual Bundle on Amazon
Creating an Amazon Virtual Bundle is a straightforward process, but following the right steps ensures your bundle is set up for success. Here’s a simple guide to help you create your first virtual bundle efficiently.
- Log in to your Amazon Seller Central account.
- Click the menu (three horizontal lines) in the top left corner. Then, go to “Brands” and select “Virtual Bundles.”
- Click “Create a new virtual bundle.”
- Select “Add Products” and choose the items you want to include (2-5 ASINs). The first product selected will be the main product.
- Customize bundle details:
- Adjust the quantity of each product if needed.
- Enter a clear and descriptive bundle title, including the main product and additional items. Set a bundle price that’s equal to or less than the combined individual prices.
- Fill in the bundle description and bullet points similar to how you would for individual products. Highlight what’s included in the bundle.
- Upload a main image showcasing the bundle. You can also add additional product images (up to 8).
- Click “Save” and then “Save and publish” to submit your virtual bundle. It should appear in your inventory and on Amazon within 24 hours.
The Benefits of Using Amazon Virtual Bundles
Amazon Virtual Bundles effectively boost sales by combining products into one package, adding value, increasing visibility, and enhancing your sales strategy. Here’s how it can benefit your Amazon business:
- Higher Average Order Value (AOV)
Bundling multiple products together encourages customers to buy more items in one go, which increases your overall sales and average order value. Since Amazon charges referral fees per bundle, you can also maximize profits by selling more items together rather than individually.
- Win the Buy Box
Virtual bundles face less competition compared to individual products, giving you a greater chance to own the Buy Box. Fewer sellers create identical bundles, which means you have more control over pricing and a higher likelihood of winning sales without entering price wars.
- Sell Slow-Moving Products
Virtual bundles allow you to pair less popular product listings on Amazon with best-sellers, helping to clear out inventory that might not sell on its own. This strategy increases the chances of selling these items while making the bundle more attractive to shoppers who see more value in getting multiple products.
- Provide Convenience for Shoppers
Virtual bundles make shopping easier for customers by offering a complete set of products that complement each other. This saves them time and effort, improving their shopping experience and encouraging repeat purchases, which in turn helps build brand loyalty.
- Test New Products with Minimal Risks
Bundling gives customers the chance to try new products without fully committing to them. This approach allows shoppers to experiment with new items at a lower cost, increasing the likelihood of converting them into future purchases if they enjoy the bundled products.
The Challenges in Using Amazon Virtual Bundles
While Amazon Virtual Bundles offer many advantages, they also come with some challenges that sellers should be aware of. Understanding these obstacles can help you avoid potential pitfalls and make the most of this strategy.
- Amazon offers limited customization for virtual bundles, meaning you might not have full control over how your bundle appears on the product detail page. This can restrict your ability to make the bundle stand out, potentially affecting its appeal to customers.
- Virtual bundles rely on the existing FBA inventory of each item included in the bundle. If one product goes out of stock, the entire bundle becomes unavailable, which can lead to missed sales opportunities and affect your overall sales performance.
- Setting the right price for a bundle can be tricky. You need to find a balance between offering a discount that attracts customers while still ensuring you maintain profitability. Over-discounting can lead to thin profit margins, while under-discounting may make the bundle less attractive compared to individual products.
- Creating virtual bundles may sometimes lead to a drop in sales for individual items. Customers might choose the bundle over buying single products, which can impact your sales metrics and ranking for those individual listings.
- Amazon currently provides limited data and analytics specifically for virtual bundles. This makes it challenging to track the performance of your bundles, making it harder to analyze what’s working, identify areas for improvement, or measure the overall success of your bundling strategy.
Amazon FBA Virtual Bundles Best Practices
To get the most out of Amazon Virtual Bundles, it’s important to follow proven strategies that maximize their effectiveness. Implementing these best practices can help you create virtual bundles on Amazon that attract more customers.
- Use Brand Analytics to identify products frequently purchased together or those with high search volume. This data helps create virtual bundles that are more likely to appeal to your target audience, boosting visibility and sales.
- Take advantage of the new update where virtual bundles are displayed right beneath the product price. Ensure your bundle stands out by creating an eye-catching image and a clear, descriptive title, making it more likely to capture customer attention and clicks.
- Use a strike-through price to highlight the savings customers get by purchasing the bundle. This creates a sense of urgency and makes the bundle more appealing, encouraging shoppers to choose the bundled option over individual products.
- Ensure that the items you include in your virtual bundle naturally go well together. This increases the likelihood of customers finding value in your bundle, improving your chances of higher sales and repeat purchases.
- Regularly check the performance of your virtual bundles and make adjustments as needed. Test different product combinations, titles, images, and pricing strategies to find what resonates most with your audience and drives the best results.
Amazon FBA Virtual Bundles FAQs
Final Thoughts
Amazon FBA Virtual Bundles offer a powerful way to maximize your sales and enhance the customer shopping experience. By leveraging this strategy, you can increase your average order value, win the Buy Box more frequently, and even clear out less popular inventory.
With the latest updates making virtual bundles more visible, now is the perfect time to incorporate them into your Amazon selling strategy. By following best practices and staying adaptable, you can take full advantage of virtual bundles to grow your brand and stay ahead of the competition.
Do you need help creating your virtual bundles and improving your listings? Contact our Amazon agency!
