Category Archives: Advertising

How to Fix an Account Suspended upon Creation of a Seller Central Amazon Account

Sorry to hear about your account suspension. Below are a list of questions to help you identify why the suspension occurred. You will want to email seller-performance@amazon.com to request the suspension be lifted. Because of the nature of suspensions, you need to email Amazon directly from your end with the admin email of the account in question. (The email you used to register for Seller Central)

 

  1. Is your IP address used on any other seller central accounts?
  2. Is your bank account used on any other seller central accounts?
  3. Is your email address tied to other Amazon accounts?
  4. Is your cell phone used in the 2 step verification tied to any other Amazon accounts?

 

If the answer to the above 1-4 is yes, write to seller-performance@amazon.com and ask for reinstatement of your account, and state that you are unsure of the reason it was suspended but that it may be because you have logged into another person’s account. State that you do not have multiple accounts.

 

  1. Do you sell on any other Amazon accounts?

 

If yes, request approval from Amazon by emailing seller-performance@amazon.com to sell on multiple accounts and share that each has their own business structures, unique banks, and unique items.

 

If the answer is no the above, you should write seller-performance@amazon.com and ask why the suspension occurred. Also call Amazon seller support and ask, they may be able to tell you.

 

It will take 14 days on average to fix the suspension. Email every 2-3 days requesting an update and restating your position. Within the first response from Amazon you will get an automated email that won’t make sense, keep emailing.

 

MyAmazonGuy charges by the hour and usually can help with suspensions for $500 total cost. However you may find it in your best interest to try the above advice first. If you want to hire us though contact us here: let me know.

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An Amazon Advertising Guide for Seller Central & Vendor Central – Keyword Targeting

The best way to setup advertising on Amazon

What I’m about to share is one of my biggest trade secrets. It reveals how I setup advertising. Highly segmented strategies, that produce results. First of all, advertise every product, 24/7. Every product deserves its own bidding strategy, but advertising can always be profitable. Exceptions of course if you’re in beauty – PPC bids there are astronomical. Apply this strategy and you will have control over your Amazon advertising destiny. At MyAmazonGuy we’ve even applied this strategy in foreign languages we don’t speak, with great results. Google translate works. Techniques matter more than language barriers. We recently launched a client in Europe across 6 languages with the below techniques and they are already performing at a 10:1 return. (Returns are easier in Europe than USA)

Ad Segmentation for Sponsored Ads:

We build four campaigns as follows. Each with its own strategy and segmentation.

  • Auto Campaign
    • Keywords chosen by Amazon, good for keyword discovery in case manual campaign misses opportunity, medium spend
    • Brand terms are negated
  • Brand Campaign
    • Brand terms are only used on this campaign
    • Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand.
  • Competitor Campaign
    • Competitor brand names are only used on this campaign
    • Often very small spend, high results, low impression counts, incremental sales
    • Set up to target competitor’s brand keywords in order to gain market share.
  • Manual Campaign
    • Highly segmented ad groups, will have most benefit, most spend, most sales.
    • Keywords are all manually chosen.

Keyword Strategies:

We have added the same keywords in the following three formats below, essentially A/B/C testing the keywords for strength. A keyword could perform better in any one of the below formats, and we adjust bids ongoing accordingly.

  • Broad Match
    • Generically targets the keyword, can have other words in search result mixed, has most impressions
  • Phrase Match
    • Must contain the phrase, can have other words in search result
  • Exact Match
    • Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.

Bidding Strategies:

Each Amazon advertising setup uses a unique bidding strategy. In the case of many brands we choose to apply a growth bidding strategy. Where we put in high bids to test the market, and see what happens due to the competitive nature of your category. If results are poor we will pull back within 2-4 weeks. Our target is to get ads to be performing within 90 days. Advertising in competitive categories can have a ACoS of 30-80%. Advertising in less competitive categories such as home goods, can maintain a 15-25% ACoS. 

Bonus round – Create a Facebook meme, and send traffic to Amazon.

You don’t have to a masterful creative designer to make an ad that works. I built this in 3 mins, launched it in 5, spend $50 and made 30 unit sales, and got 900 engagements. Showing up is half the battle. I even put in Pickle Rick for Rick & Morty, which is totally off brand for www.momstir.com, one of the brands I own. It still worked. Because it got people’s attention. I abuse my own brands quite a bit for testing purposes. It’s all about targeting, low bids, right message, and push them to Amazon using an SEO super url. An SEO super url is keywords in the UTF of the coding of the URL. It makes your product rank for those keywords when you get sales when someone clicks the url because it signals to the search engine that someone sought those terms out to make their purchase.

 

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How to do Keyword Research – Website & Amazon

Doing keyword research is the best way to do SEO and optimize your product titles and copy “to sell more products to more people more often for more money.” Quote by Harry Joiner.

There are a few tools you can use to help you with your keyword research:

  1. Google Adwords Keyword Planner
  2. Jungle Scout Chrome Extension
  3. Jungle Scout Web App

This video walks you through how and why to use these tools. If you follow this advice it will skyrocket your organic traffic to your products and help push your sales!

 

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