Share a Sale is an affiliate marketing network that simplifies the process of finding affiliates to advertise your brand and products. You pay a one-time fee to join Share a Sale, and from then on, you only pay when affiliates deliver actual results. Grow your online sales and traffic with affiliate marketing by joining Share a Sale’s merchant network. Follow our steps below to set up your Share a Sale account. If you need additional help, contact us about our Share a Sale setup services.
To begin, you will need some picture assets that follow Share a Sales’s perimeters:
The next step will be to set up the legal agreement between you and your affiliates.
Setting the tracker on your e-commerce site:
Log into Share A Sale: https://account.shareasale.com/m-login.cfm and then click step 4 to begin the tracker installation. Depending on which shopping cart you use, you will get a set of instructions on this page underneath the selection.
Follow Share a Sale’s instructions to install the Pixel. Some prefer to have their web developer or admin complete this step.
After you install your pixel, you will have to test the tracker installation. We advise you create a $1 dummy item on your store page to use for the test as the transaction will go all the way through as if you were a customer buying an item on your website.
The final step is the Fee and Payment Deposit. Once this is complete, you are ready to start setting your banners and approving affiliates. Contact us to inquire about banner setup and Share a Sale management.
How to Track Sales on Amazon from External Traffic Sources Using UTM Codes and Storefront Brand Pages.
Here’s an example of a storefront sub page. I’ve made this UTM link in case any of you buy this product after clicking, it will track the conversion: https://www.amazon.com/stores/page/53EDB83F-0F7D-4211-B01F-1A319FE00068?channel=MyAmazonGuyDemo
To create a source tag, watch this video.
Go to the store page in Seller Central
2. Click on Insights.
3. Click on Create Source Tag
4. Here generate the tag, add a word for the campaign in question, like “Facebook”
There are a few options you have to drive to convert your traffic better using promotional tools. While it’s easier to double your traffic than it is to double your conversion rate, there are times called for that you want to discount. Below are the options available to you.
Promotions – no cost, but are somewhat hidden and not easy to find. I chose this option because you are driving external traffic and you can simply say, 40% off, just add to cart, no promo code needed. One benefit to this is you can have unique promo codes used for external traffic and track which external source got the sale.
Price reduction/sale – no cost, but no strikethrough, customer can’t tell it’s on sale. We simply reduce price. This does trigger the camelcamelcamel followers, and conversion goes up with a lower price often. But customers don’t really know it’s lowered as compared to when it was higher.
Coupon – Costs 80 cents a click. Very visible, clip to get the coupon. Shows in search results and top of product page. There is no tracking with this tool, you just know number of coupons clipped and used.
If the promotions don’t work, I’d suggest coupon next. Coupons I prefer to use if there’s not external traffic being used. With external traffic, you can educate the consumer and avoid the cost of a coupon.
Parentage is complicated. I explain why you need to set it up.
When splitting a parentage, the reviews will split as well, whatever child had the reviews keeps them. If you are combining children into a new parent, reviews will combine together. I predict sometime in 2019 parentages will no longer share reviews and only independent children will host their own reviews.
Rankings are shared in most categories nowadays between children, via BSR rankings. The best ranking child ranking is shared among the others. We do not feel this impacts other children directly for ranking purposes other than additional sale generation to weaker variations. Simply having a better rank does not appear to impact sales however. When splitting children from a parentage, each child would have its own ranking. As for keyword rankings, these are shared when parented, and split when separated as a child as well.
Based on our experience, it’s best to launch a new product as follows. Attach it to a historically performing well listing as a variation, for a short time period of 2-4 weeks. Even if the other variation has bad reviews. Run a viral launch and generate buzz. Break the parentage right after the marketing drive. And let the new listing stand alone if it’s newer/better. The keyword rankings it gains from both of these actions is substantial. Launching new flavors/variations of well performing products is a good idea. Typically if more than one variation is doing really well I often split them out so they gain more search traction for the brand. But if there’s a star variation, and the rest are weaker, I keep them together. The example above is how I try to make a new star variation on a launch.
Contact MyAmazonGuy at www.myamazonguy.com/contact – Advertising Setups for $500.
Portfolios are brand new, not every account has them yet. Check your account in seller central by going to advertising, campaigns, and on the left hand side you can see whether your account is enabled.
These will primarily help you divide your campaigns into sections to know results, cap budgets, and other reporting tools and control at a higher level than campaigns. Previously you could only control keyword bids, campaign budgets. This helps Amazon catch up to many of the Google tools out there.
Amazon just launched a new targeting capability for Auto campaigns in seller central. If you need help setting up an advertising campaign, we charge $500 for an ad setup. Contact me at https://myamazonguy.com/contact/
Additional ways to target my ads? Sign me up, it’s a no-brainer to do. It allows us to segment better and control our ad spend and see where better results come from with some additional bidding features. Previously auto campaigns were a black hole, and could only be managed with negative keywords and bidding. We used them historically for keyword discovery.
4 types of Amazon Auto targeting:
– Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
– Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
– Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
– Close match: We’ll show your ad to shoppers who use search terms closely related to your products.
Sorry to hear about your account suspension. Below are a list of questions to help you identify why the suspension occurred. You will want to email email@example.com request the suspension be lifted. Because of the nature of suspensions, you need to email Amazon directly from your end with the admin email of the account in question. (The email you used to register for Seller Central)
Is your IP address used on any other seller central accounts?
Is your bank account used on any other seller central accounts?
Is your email address tied to other Amazon accounts?
Is your cell phone used in the 2 step verification tied to any other Amazon accounts?
If the answer to the above 1-4 is yes, write to firstname.lastname@example.org and ask for reinstatement of your account, and state that you are unsure of the reason it was suspended but that it may be because you have logged into another person’s account. State that you do not have multiple accounts.
Do you sell on any other Amazon accounts?
If yes, request approval from Amazon by emailing email@example.com to sell on multiple accounts and share that each has their own business structures, unique banks, and unique items.
If the answer is no the above, you should write firstname.lastname@example.org and ask why the suspension occurred. Also call Amazon seller support and ask, they may be able to tell you.
It will take 14 days on average to fix the suspension. Email every 2-3 days requesting an update and restating your position. Within the first response from Amazon you will get an automated email that won’t make sense, keep emailing.
MyAmazonGuy charges by the hour and usually can help with suspensions for $500 total cost. However you may find it in your best interest to try the above advice first. If you want to hire us though contact us here: let me know.